Social Media Specialist

🇺🇸 Gainesville, FL 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ April 28th, 2026

Edtech.com's Summary

UF Innovate is hiring a Social Media Specialist to develop and execute social media strategies that promote brand visibility and marketing initiatives across multiple platforms. The specialist generates content, manages projects, tracks performance metrics, and collaborates with internal and external stakeholders while supervising social media interns.

Highlights

Manage social media for UF Innovate, Tech Licensing, Ventures, Accelerate, and Pathways.
Create platform-specific social media strategies aligned with organizational branding and goals.
Maintain social media calendar, update channels regularly, and hire/train social media interns.
Track and analyze social media metrics and present monthly performance reports.
Generate content by monitoring news, trends, and organizational activities.
Collaborate with SCAD Media and TV20 to produce multimedia content such as weekly Tech Tuesday episodes.
Partner with internal and external stakeholders to enhance cross-promotion and communication efforts.
Identify and pilot new technologies and assessment tools for social media evaluation.
Provide photography and media coverage for events and participate in marketing team initiatives.
Required qualifications include a bachelor's degree and two years of relevant experience or an equivalent combination.