Ellucian
Solutions Marketing Manager | B2B SaaS & EdTech | Hybrid |Reston, VA
Edtech.com's Summary
- Define clear, compelling positioning and messaging for SaaS solutions in higher education.
- Collaborate with product, strategy, marketing, sales, and customer teams for aligned go-to-market initiatives.
- Create sales enablement materials such as pitch decks and solution sheets.
- Support execution of key solution launches ensuring internal and external alignment.
- Utilize customer insights, market trends, and competitive intelligence to guide marketing efforts.
- Leverage AI-enabled tools (e.g., ChatGPT, Gemini, Copilot, Jasper) for research, content development, and workflow efficiency.
- Partner with various marketing teams to drive pipeline growth through targeted messaging.
- Require 3+ years experience in product or solutions marketing within a B2B SaaS company.
- Strong communication, storytelling, and cross-functional collaboration skills, with ability to engage internal and external stakeholders.
- Willingness to travel up to 25% for customer meetings, industry events, and team collaboration.
Solutions Marketing Manager | B2B SaaS & EdTech | Hybrid |Reston, VA Full Description
About Ellucian
Ellucian powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.
About the Opportunity
This is a high-impact role at the intersection of product, marketing, sales, corporate strategy and customer value, where you'll help define how our solutions are positioned and brought to market. As a Solutions Marketing Manager, you'll turn complex capabilities into clear, compelling narratives that resonate with higher education buyers globally. You'll play a key role in enabling go-to-market success by connecting our solutions to real customer challenges and outcomes. This is an opportunity to partner cross-functionally, influence strategy, and make a measurable impact on how we grow.
Where You Will Make an Impact Develop and refine solution-level positioning and messaging that differentiates our offerings in a competitive SaaS landscapePartner closely with product, corporate strategy, marketing, sales, and customer teams to align go-to-market strategies with customer needs and business prioritiesCreate high-impact sales enablement materials (pitch decks, value frameworks, solution sheets) that help move deals forwardSupport go-to-market execution for key solution launches, ensuring strong internal alignment and clear external messagingTranslate customer insights, market trends, and competitive intelligence into actionable marketing recommendationsLeverage AI-powered tools and insights to enhance messaging development, audience targeting, campaign optimization, and go-to-market efficiencyPartner with campaign, field, customer impact, and digital marketing teams to support pipeline growth through targeted, outcome-driven messagingContribute to how we package and bring solutions to marketWhat You Will Bring 3+ years of experience in product or solutions marketing within a B2B SaaS companyProven ability to translate complex products into clear, customer-centric messagingStrong cross-functional collaboration skills, especially with product and sales teamsExperience developing sales enablement assets that drive measurable business impactAnalytical mindset with the ability to leverage market and customer insights to inform decisionsExcellent communication and storytelling skills across multiple formats and audiencesProficiency using AI-enabled marketing and productivity tools (such as ChatGPT, Gemini, Copilot, Jasper, or similar) to support research, content development, messaging refinement, and workflow efficiencySelf-starter who thrives in a fast-paced, evolving environmentExcellent presentation and communication skills, with the ability to confidently present to internal stakeholders, customers, and executive audiencesAbility and willingness to travel up to 25% for customer meetings, industry events, and internal team collaborationExtra Credit Experience marketing multi-product or platform-based solutionsFamiliarity with enterprise sales cycles and buyer personasBackground in higher education, ERP, or similar industriesExperience working in global marketsFamiliarity with AI-driven marketing strategies, personalization, or generative AI applications within B2B SaaS marketing
What makes #Ellucianlife
Comprehensive health coverage: medical, dental, and vision Flexible time off Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests401k w/ match & BrightPlan - to help you save for the futureParental Leave5 charitable days to support the community that supports usTelemedicineWellness Headspace Care (mental health)Wellbeats (virtual fitness classes)RethinkCare & Wellthy- caregiver supportDiversity and inclusion programs which provide access to internal employee resource groups Employee referral bonuses to encourage the addition of great new people to the teamWe Foster a learning culture with: Education Assistance Program Professional development opportunitiesLinkedIn Learning
#LI-JG1
#LI-Hybrid
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