Edtech.com's Summary

Noodle is hiring a Specialist, Conversion Rate Optimization. This role involves coordinating with cross-functional teams to develop and execute testing strategies that enhance website performance and reduce cost per acquisition while managing day-to-day CRO programs and reporting results to stakeholders.

Highlights

Coordinate and execute testing strategies to improve website conversion rates.
Manage daily conversion rate optimization programs and configure tests on partner sites.
Report testing outcomes to various stakeholders and research competitor websites for optimization ideas.
Experience with web design and development required.
Proficiency in CRO tools such as Optimizely or Google Optimize for 2+ years.
Strong knowledge of digital marketing platforms including Facebook, AdWords, and LinkedIn.
Bachelor's degree or equivalent experience/certifications required.
Excellent communication and presentation skills.
Compensation ranges from $70,000 to $80,000 annually with benefits including 401K match, equity opportunities, paid parental leave, and more.
Legal authorization to work and reside in the United States required.

Specialist, Conversion Rate Optimization Full Description

Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.

Noodle is seeking a Digital Marketing Specialist (Web Dev / CRO) to improve performance of our websites and creative. We know digital marketing is both art and science, and you’ll have plenty of opportunity to learn and apply scientific principles to creative and web design.

You bring web design and development skills coupled with experience managing CRO testing programs. You know every test can be successful -- so long as we can learn from both the successes and shortcomings. Ideal candidates exhibit strong math and analytics skills, comfort with a dynamic, fast-paced environment, and the desire to push boundaries.

As our Specialist, Conversion Rate Optimization, you will:

Coordinate with cross-functional teams to create, document, and execute testing strategies to improve cost per acquisition
Configure tests and help manage day-to-day conversion rate optimization program of partners’ marketing websites
Report on testing results to varied group of stakeholders
Research and audit competitor websites for test ideas
Web design and development experience

You have:

1-3 years of experience in conversion rate optimization of websites and/or landing pages
2+ years experience utilizing a conversion rate optimization tool such as Optimizely, Google Optimize or the equivalent
Bachelor’s degree or equivalent certifications/experience
Solid knowledge of digital (Facebook, AdWords, LinkedIn) and affiliate marketing
Strong understanding of how advertising, landing pages, and conversion rate optimization work together
Excellent verbal and written communication and presentation skills
Familiarity with tracking and reporting tool
Ability to think creatively with a desire to continue learning new skills
Ability to work effectively in dynamic, rapidly changing, team-based environment

Noodle Benefits:

Work from our beautiful NYC office OR the comfort of your home office!
Great compensation package!
401K + match, commission potential, and equity opportunities
Tools you need on us! Mac is our computer of choice
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Paid Parental Leave
Pre-tax commuter benefits
4 weeks paid vacation + 10 paid holidays + paid sick leave
Access to mental health services like Ginger and Talkspace
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

Eligibility Requirements:

This position is based in the United States, and applicants must be legally authorized to live and work in the United States. Employees are required to reside within the United States for the duration of their employment.

At Noodle, we hire people who will help us change the future of online education. Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential.

Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.

Original Job Description

As our Specialist, Conversion Rate Optimization, you will:

Coordinate with cross-functional teams to create, document, and execute testing strategies to improve cost per acquisition
Configure tests and help manage day-to-day conversion rate optimization program of partners’ marketing websites
Report on testing results to varied group of stakeholders
Research and audit competitor websites for test ideas
Web design and development experience

You have:

1-3 years of experience in conversion rate optimization of websites and/or landing pages
2+ years experience utilizing a conversion rate optimization tool such as Optimizely, Google Optimize or the equivalent
Bachelor’s degree or equivalent certifications/experience
Solid knowledge of digital (Facebook, AdWords, LinkedIn) and affiliate marketing
Strong understanding of how advertising, landing pages, and conversion rate optimization work together
Excellent verbal and written communication and presentation skills
Familiarity with tracking and reporting tool
Ability to think creatively with a desire to continue learning new skills
Ability to work effectively in dynamic, rapidly changing, team-based environment

Noodle Benefits:

Work from our beautiful NYC office OR the comfort of your home office!
Great compensation package!
401K + match, commission potential, and equity opportunities
Tools you need on us! Mac is our computer of choice
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Paid Parental Leave
Pre-tax commuter benefits
4 weeks paid vacation + 10 paid holidays + paid sick leave
Access to mental health services like Ginger and Talkspace
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

Eligibility Requirements:

Let me find your next job.

Thanks - you're signed up.

Specialist, Conversion Rate Optimization

Edtech.com's Summary

Specialist, Conversion Rate Optimization Full Description

Digital Media Specialist

Senior Marketing Campaign Manager

Senior Director, Digital Marketing

Manager, Consumer Paid Search

Sr. Growth Marketer