Edtech.com's Summary

Blackbaud is hiring a Sr. Growth Marketer to lead and innovate growth marketing strategies within the nonprofit fundraising sector. The role involves designing integrated marketing programs, analyzing market trends and customer data using tools like Adobe Analytics and Qlik, and collaborating with cross-functional teams to generate qualified sales pipeline and revenue.

Highlights

Lead strategic growth marketing programs using integrated approaches including email, webinars, paid media, social media, and AI-driven channels.
Use Adobe Analytics and Qlik for data analysis, A/B and multivariate testing to optimize campaigns.
Focus on generating high-quality pipeline and establishing KPIs to measure program success.
Collaborate in a pod-like team structure with product marketing, demand generation, marketing operations, and digital media.
Require 5+ years of growth marketing experience with a proven track record of increasing sales pipeline.
Deep understanding of customer psychology to move prospects through the buying funnel.
Strong hands-on skills in Adobe Analytics, Qlik, and Excel for interpreting marketing and sales data.
Experience designing and executing data-driven tests to improve sales cycles.
Compensation range from $77,700 to $104,500 based on qualifications and other factors.
Benefits include medical, dental, vision insurance, 401(k) with employer match, flexible PTO, parental leave, remote-first work culture, and tuition reimbursement.

Sr. Growth Marketer Full Description

Sr. Growth Marketer

Charleston, South Carolina, United States of America
Marketing
Remote: Yes

Sr. Growth Marketer

Blackbaud is looking for a strategic and results-oriented Sr. Growth Marketer to lead our growth marketing efforts for the nonprofit fundraising space. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You’ll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue wile also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.

What you will do:

Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media AI driven channels.
Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.
Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.
Cross-Functional Collaboration: Work closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.

What we’re looking for:

5+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders.
Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.
Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.
Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube

Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

A notice to candidates: Recruitment Fraudulent Alert: Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com. The starting base pay is $77,700.00 to $104,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program

Original Job Description

Sr. Growth Marketer

Charleston, South Carolina, United States of America
Marketing
Remote: Yes

Sr. Growth Marketer

What you will do:

Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media AI driven channels.
Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.
Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.
Cross-Functional Collaboration: Work closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.

What we’re looking for:

5+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders.
Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.
Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.
Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube

Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Benefits Include:

Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program

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