Kaplan
Specialist, Search Engine Optimization (SEO) (Hybrid)
🇮🇳 Hybrid - Bangalore, Karnataka
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ December 5th, 2025
Looker
Edtech.com's Summary
Kaplan is hiring a Specialist, Search Engine Optimization (SEO). This role drives tactical SEO efforts including on-page optimizations, white-hat link building campaigns, keyword research, competitive analysis, and technical SEO improvements to enhance organic rankings and backlink profiles across multiple websites. The specialist also performs website health checks, reporting, and collaborates on content development while working both independently and in teams.
Highlights
- Monitor and analyze organic search performance to identify issues and opportunities across multiple sites.
- Perform website health checks using Screaming Frog, Ahrefs, and Google Search Console to resolve crawl errors and monitor index coverage.
- Conduct keyword research, on-page SEO audits, and recommend optimizations to improve keyword rankings and organic traffic.
- Develop and execute white-hat link building campaigns targeting relevant, authoritative websites.
- Write personalized outreach emails and track link acquisition progress.
- Recommend and implement improvements for internal linking and fix broken links.
- Conduct content audits and collaborate with content teams to create linkable assets.
- Support user acceptance testing (UAT) and quality assurance (QA) for SEO implementations.
- Use tools such as Google Analytics, Looker Studio, SEMrush along with HTML, CSS, and JavaScript basics.
- Minimum qualifications include a Bachelor’s degree in Marketing, IT, or related field, and over 3 years of SEO and link building experience.
- Preferred qualifications include experience with AI tools like ChatGPT and knowledge of Generative Engine Optimization (GEO) tactics.
- Compensation includes a comprehensive rewards package with benefits starting day one, hybrid work model, paid time off, and tuition assistance.
Specialist, Search Engine Optimization (SEO) (Hybrid) Full Description
Job Title Specialist, Search Engine Optimization (SEO) (Hybrid)
Job Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best in class educational experience and make Kaplan a great place to work.
Our offices in India opened in Bengaluru in 2018. Since then, our team has fueled growth and innovation across the organization, impacting students worldwide. We are eager to grow and expand with skilled professionals like you who use their talent to build solutions, enable effective learning, and improve students' lives.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The SEO Specialist will support tactical SEO initiatives with a focus on on-page optimizations and white-hat link building campaigns to improve organic rankings and backlink profiles for multiple websites.
This role will assist with keyword research, competitive analysis, conducting on-page audits, performance analysis, reporting, link building research and outreach, and other SEO tasks for multiple clients as needed. The specialist will also support technical SEO initiatives, including improving site navigation, crawlability, schema and other structured data, and other improvements as needed.
This person will enjoy working both autonomously and in a collaborative environment while showcasing excellent critical thinking, attention to detail, and communication skills. The ideal candidate will be a data-driven team-player with a passion for SEO and previous experience implementing successful SEO and link building campaigns.
Key Responsibilities:
- Monitor and analyze organic search performance for multiple sites to identify issues and opportunities
- Perform website health checks using tools such as Screaming Frog, Ahrefs, and Google Search Console to identify and resolve crawl errors, monitor index coverage, and track page performance
- Support SEO activities to improve keyword rankings and increase organic traffic for a variety of clients, including keyword research, performing on-page SEO audits, and recommending on-page optimizations
- Develop and implement white-hat link building campaigns for multiple websites to improve their backlink profiles and organic rankings by earning high-quality links from relevant sites
- Research and recommend websites to target for links based on relevancy and authority
- Write personalized outreach emails and document link acquisitions to report on progress
- Recommend improvements to internal linking, crawl sites to identify and address broken links while supporting and validating implementations
- Conduct content audits to identify gaps and collaborate with the content team to develop linkable assets
- Support the SEO team with user acceptance testing (UAT) and quality assurance (QA) tasks on staging and production environments
- Assist with weekly, monthly, and quarterly SEO analysis and reporting
- Stay updated on SEO trends and recommend improvements to SEO strategies accordingly
- Hybrid Schedule: 3 days remote / 2 days in office
- 30-day notification period preferred
Minimum Qualifications:
- Bachelor Degree with a focus in Marketing, IT, or related discipline
- 3+ years of hands-on experience managing successful SEO and link building campaigns for multiple websites
- Experience using Google Analytics, Google Search Console, Looker Studio, and SEO tools such as SEMrush, Ahrefs, and Screaming Frog
- Basic understanding of HTML, CSS, and JavaScript
- Experience with MS Office including strong Excel skills
- Excellent written communication and organizational skills; high-levels of accuracy, critical thinking, and attention to detail are essential
- Ability to handle multiple projects, prioritize responsibilities, and work efficiently in a fast-paced environment
Preferred Qualifications :
- Experience using AI tools such as Gemini and ChatGPT to improve workflows and create efficiencies is a plus
- Understanding of Generative Engine Optimization (GEO) tactics to optimize content and sites for AI visibility is a plus
Beyond base salary, our comprehensive total rewards package includes:
Hybrid work model provides a flexible work/life balance
Voluntary Provident Fund is an additional voluntary contribution scheme associated with the statutory Employee Provident Fund (EPF)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Comprehensive health benefits new hire eligibility starts on day 1 of employment
Generous Paid Time Off includes National holidays(10), Earned leaves(15), sick leave(12), plus one (1) volunteer day to participate and give back to our local communities
Gratuity is applicable upon completion of 5 years as per the Gratuity Act
We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.
At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data.
#LI-VM1
LocationBangalore, KA, India
Additional Locations
Employee TypeEmployee
Job Functional Area Digital Marketing
Business Unit00092 Kaplan Health
Diversity & Inclusion Statement:
Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.
Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.
Kaplan is a drug-free workplace and complies with applicable laws.
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