Edtech.com's Summary

Cengage Group is hiring a Sr ABM and Paid Social Media Manager. This role leads account-based marketing (ABM) initiatives and manages paid social media strategies, collaborating with sales and marketing teams to drive business growth through targeted, data-driven campaigns and customized marketing materials.

Highlights

Lead strategy, planning, execution, and measurement of 1:1 and 1:Few ABM programs for target accounts.
Partner closely with sales and cross-functional teams to integrate ABM with go-to-market strategies.
Develop nurturing and personalized multi-touch campaigns with account- and persona-specific messaging.
Continuously optimize programs based on data and sales feedback.
Expertise in paid social media management, primarily LinkedIn.
Experience with ABM platforms, CRM, and marketing automation tools.
Minimum 5 years of relevant B2B marketing experience and a bachelor's degree or equivalent.
Strong understanding of B2B buyer journeys and enterprise sales cycles.
Data-driven approach with ability to interpret metrics and optimize campaigns.
Compensation range $77,100 to $100,200 USD base pay, plus eligibility for a 10% annual discretionary incentive bonus program.

Sr ABM and Paid Social Media Manager Full Description

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengage Group's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/

Join Cengage's Infosec marketing team as a Senior ABM and Paid Social Media Manager and help us build the future of cybersecurity awareness and training! This is an outstanding opportunity to lead our world-class account-based marketing (ABM) initiatives and flawless paid social media strategies. You will collaborate with ambitious sales and marketing leaders to successfully implement high-impact programs that drive business growth.

Essential functions:

Partner closely with sales and cross-functional teams to integrate ABM initiatives with broader go-to-market strategies, ensuring seamless execution and measurable outcomes.
Own the strategy, planning, execution, and measurement of strategic 1:1 and 1: Few ABM programs for target accounts. Use data-driven insights to speed up deal cycles, increase revenue growth, and grow account penetration.
Develop and implement nurturing strategies for Sales' target accounts.
Build personalized multi-touch campaigns with account- and persona-specific messaging.
Build tailored marketing materials for target accounts.
Continuously optimize programs based on data and Sales feedback.

Qualifications:

Bachelor's degree or equivalent experience in the industry is required.
Minimum 5 years of relevant B2B marketing experience.
Proven success in planning and accomplishing ABM campaigns that drive pipeline and revenue.
Strong understanding of B2B buyer journeys and enterprise sales cycles.
Experience with ABM platforms and CRM/marketing automation tools.
Data-driven approach with the ability to interpret metrics and optimize campaigns.
Expertise in paid social media strategy, planning, and implementation (primarily LinkedIn).
Experience with analytics and a passion for proving marketing results across the marketing and sales funnel.
Excellent project management, communication, and relationship-building skills.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below. 10% Annual: Individual Target

$77,100.00 - $100,200.00 USD

Original Job Description

We believe in the power and joy of learning

Cengage Group's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.

Our culture values inclusion, engagement, and discovery

Essential functions:

Partner closely with sales and cross-functional teams to integrate ABM initiatives with broader go-to-market strategies, ensuring seamless execution and measurable outcomes.
Own the strategy, planning, execution, and measurement of strategic 1:1 and 1: Few ABM programs for target accounts. Use data-driven insights to speed up deal cycles, increase revenue growth, and grow account penetration.
Develop and implement nurturing strategies for Sales' target accounts.
Build personalized multi-touch campaigns with account- and persona-specific messaging.
Build tailored marketing materials for target accounts.
Continuously optimize programs based on data and Sales feedback.

Qualifications:

Bachelor's degree or equivalent experience in the industry is required.
Minimum 5 years of relevant B2B marketing experience.
Proven success in planning and accomplishing ABM campaigns that drive pipeline and revenue.
Strong understanding of B2B buyer journeys and enterprise sales cycles.
Experience with ABM platforms and CRM/marketing automation tools.
Data-driven approach with the ability to interpret metrics and optimize campaigns.
Expertise in paid social media strategy, planning, and implementation (primarily LinkedIn).
Experience with analytics and a passion for proving marketing results across the marketing and sales funnel.
Excellent project management, communication, and relationship-building skills.

About Cengage Group

Compensation

$77,100.00 - $100,200.00 USD

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Sr ABM and Paid Social Media Manager

Edtech.com's Summary

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