Cengage Group
Sr Platform Marketing Manager
🇺🇸 Remote - OH
🕑 Full-Time
💰 $77K - $100K
💻 Marketing
🗓️ August 14th, 2025
LMS
SaaS
Edtech.com's Summary
Cengage Group is hiring a Sr Platform Marketing Manager to lead marketing initiatives that increase awareness, engagement, and adoption of educational platforms among higher education faculty. The role involves collaborating across teams to align messaging with faculty needs, developing content and strategies to drive platform adoption, and using data to refine marketing efforts.
Highlights
- Lead platform marketing efforts targeting higher education faculty to drive engagement and adoption.
- Collaborate with product, design, customer success, and academic partnerships for alignment on faculty needs.
- Create faculty-focused content including case studies, blog posts, guides, and in-product education.
- Design and test in-product messaging and campaigns that support faculty workflows.
- Use data analysis and faculty research to build personas and refine marketing strategies.
- Required skills: 5+ years in product/platform marketing or content strategy, preferably in EdTech or SaaS B2B.
- Strong writing, storytelling, presentation skills, and ability to influence across organizational levels.
- Experience collaborating with product and UX teams; familiarity with data tools and experimentation (A/B testing, analytics platforms).
- Preferred qualifications: Background in teaching, instructional design, or academic technology; knowledge of LMS platforms and digital learning tools.
- Compensation range: $77,100 to $100,200 USD base salary, with potential for incentive pay.
Sr Platform Marketing Manager Full Description
Sr Platform Marketing Manager (Remote)
Ohio, USA
United States
Full time
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.
What you'll do here:
We’re looking for a strategic, content-savvy Platform Marketing Manager to lead marketing efforts that drive awareness, engagement, and adoption of our go-forward platforms among higher education faculty. This role is passionate about articulating the value of the entire ecosystem, ensuring faculty understand how the platform supports their broader teaching goals, and as such, you’ll play a key role in connecting the value of our platform to the real-world needs of instructors—through storytelling, content, and in-product experiences that reflect how they teach, think, and tackle problems.
Cross-Functional Collaboration
- Work closely with product, design, customer success, and academic partnerships to ensure alignment on faculty needs.
- Support community-building efforts, including webinars, roundtables, and user-generated content initiatives.
- Contribute to platform-level launch planning and execution.
- Be a leader in developing necessary feedback loops between product, customer success, and enablement groups.
Faculty Insights & Research
- Collaborate with research and POM teams to conduct interviews, surveys, and usage analysis to understand faculty motivations, struggles, and behaviors.
- Build and maintain detailed personas that inform platform strategy and content development.
- Stay current on trends in higher ed pedagogy, instructional technology, and faculty workflows.
- Be a leader in developing vital feedback loops between product, customer success, and enablement groups.
Adoption & Engagement Strategy
- Partner with product and growth teams to drive faculty onboarding, activation, and long-term engagement.
- Design and test in-product messaging, tools and tips, and campaigns that guide faculty through key workflows.
- Use behavioral data and feedback to continuously refine messaging and content strategy.
Platform Positioning & Messaging
- Develop and evolve platform-level messaging that clearly communicates value to faculty across disciplines and institution types.
- Translate technical capabilities into benefits that resonate with instructors’ teaching goals and classroom realities.
- Ensure consistency across web properties, in-product, and campaign messaging.
Faculty-Focused Content Creation
- Build high-impact content that speaks to faculty needs—case studies, blog posts, guides, videos, and in-product education.
- Collaborate with product, UX, and academic strategy teams to craft onboarding and engagement experiences.
- Develop messaging frameworks and content playbooks for use across marketing and enablement.
Skills you will need here:
- 5+ years in product marketing, platform marketing, or content strategy—ideally in EdTech or SaaS with a B2B.
- Deep appreciation for educators and a strong understanding of the higher education landscape.
- Outstanding writing, storytelling, and presentation skills.
- Superior problem-solving skills coupled with the ability to lead with influence, up and down the organization and across business units.
- Experience working with product and UX teams to craft user experiences and messaging.
- Comfort with data tools and experimentation (e.g., A/B testing, product analytics platforms).
- Upbeat presence who can work independently, and with a sense of endless curiosity.
Bonus Points
- Background in teaching, instructional design, or academic technology.
- Familiarity with LMS platforms, digital learning tools, or faculty development programs.
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$77,100.00 - $100,200.00 USD
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