Frontline Education
Sr. Product Marketing Manager
K-12
SaaS
Edtech.com's Summary
Frontline Education is hiring a Sr. Product Marketing Manager responsible for owning and defining product narratives, positioning, and messaging across a product domain or portfolio. The role involves leading go-to-market strategies, collaborating cross-functionally, mentoring other product marketers, and driving adoption through clear communication grounded in customer insights and measurable outcomes.
Highlights
- Own product positioning, messaging, and value propositions for a product portfolio.
- Lead go-to-market strategies and major product launches in partnership with cross-functional teams.
- Conduct customer, market, and competitive research to inform messaging and product strategy.
- Mentor and coach other Product Marketing Managers to elevate team capabilities.
- Translate complex product capabilities into customer-centered language targeted at K-12 buyers.
- Drive consistency in messaging across sales, marketing, and customer success channels.
- Track and analyze the performance of messaging using adoption, engagement, and conversion metrics.
- Experience required: 10+ years in Product Marketing or related roles within SaaS/enterprise software, with leadership across multiple products preferred.
- Strong communication, analytical skills, and ability to influence senior stakeholders without authority.
- Compensation range: $165,000-$185,000 base salary plus bonus eligibility and comprehensive benefits including 401(k) match and stock purchase plan.
Sr. Product Marketing Manager Full Description
Sr. Product Marketing Manager
Location: United States
Description
Location: Remote, USA
How You'll Contribute to Our Mission
Senior Product Marketing Managers at Frontline Education own the narrative for a product domain or portfolio, translating product and platform strategy into clear, compelling stories that drive customer understanding, adoption, and measurable business outcomes. They operate with a high degree of autonomy and raise the bar for the craft across the Product Marketing function.
Working within Frontline’s empowered product model, Product Marketing Managers serve as the source of the story across a product domain or portfolio. They partner with and influence Product Management, Product Design, Sales, Customer Success, and Marketing to ensure alignment between what we build, how we position it, and how customers experience its value. They also mentor other Product Marketing Managers and set the standards the function follows.
In this role, you will define how our products are understood in the market, help architect our “Better Together” platform narrative, and ensure our messaging reflects real customer needs and outcomes.
How You'll Drive Success
Positioning, Messaging & Narrative Development
• Own product positioning, messaging, and value propositions across your domain or portfolio, and set the standards other Product Marketing Managers follow.
• Define and refine the product narrative, including ICP, customer problems, value drivers, and differentiation.
• Translate product capabilities into simple, customer-centered language that resonates with K-12 buyers.
• Help architect the broader “Better Together” narrative by ensuring individual product stories ladder into the larger platform story.
• Support development of pitch narratives, demo narratives, and product storytelling frameworks.
• Define and refine the product narrative, including ICP, customer problems, value drivers, and differentiation.
• Translate product capabilities into simple, customer-centered language that resonates with K-12 buyers.
• Help architect the broader “Better Together” narrative by ensuring individual product stories ladder into the larger platform story.
• Support development of pitch narratives, demo narratives, and product storytelling frameworks.
Go-To-Market Execution & Launch Support
• Lead go-to-market strategy for major launches and packaging changes across your domain, partnering with Product Management, and raise the bar on launch quality and repeatability.
• Own launch messaging and positioning, and drive internal alignment across Product, Marketing, Sales, and Customer Success.
• Help ensure launches are grounded in validated customer needs and tied to measurable outcomes.
• Support readiness by aligning messaging across documentation, sales materials, and customer communications.
• Own launch messaging and positioning, and drive internal alignment across Product, Marketing, Sales, and Customer Success.
• Help ensure launches are grounded in validated customer needs and tied to measurable outcomes.
• Support readiness by aligning messaging across documentation, sales materials, and customer communications.
Customer, Market & Competitive Insight
• Conduct and synthesize customer, market, and competitive research to inform positioning and messaging.
• Develop a deep understanding of target personas, buying behavior, and decision drivers.
• Own the competitive and market point of view for your domain, and translate it into pricing, packaging, and positioning recommendations.
• Partner with Product and Design to ensure discovery insights are reflected in how we communicate value.
• Develop a deep understanding of target personas, buying behavior, and decision drivers.
• Own the competitive and market point of view for your domain, and translate it into pricing, packaging, and positioning recommendations.
• Partner with Product and Design to ensure discovery insights are reflected in how we communicate value.
Cross-Functional Collaboration
• Influence product strategy and roadmap priorities with market and competitive evidence, and ensure messaging aligns with them.
• Collaborate with Design and Engineering teams to understand product capabilities and customer workflows.
• Work with Marketing to ensure messaging is effectively translated into campaigns and demand generation efforts.
• Partner with Sales and Customer Success to gather feedback and improve how value is communicated in real customer conversations.
• Collaborate with Design and Engineering teams to understand product capabilities and customer workflows.
• Work with Marketing to ensure messaging is effectively translated into campaigns and demand generation efforts.
• Partner with Sales and Customer Success to gather feedback and improve how value is communicated in real customer conversations.
Enablement & Value Communication
• Define the enablement strategy and messaging frameworks that Sales and Customer Success operate from, including pitch decks, messaging guides, and product overviews.
• Help ensure Sales and Customer Success teams can confidently communicate product value and differentiation.
• Personally drive positioning and value articulation in strategic, high-stakes deals and executive customer conversations.
• Ensure messaging remains consistent across the customer lifecycle.
• Help ensure Sales and Customer Success teams can confidently communicate product value and differentiation.
• Personally drive positioning and value articulation in strategic, high-stakes deals and executive customer conversations.
• Ensure messaging remains consistent across the customer lifecycle.
Measurement & Continuous Improvement
• Track and analyze performance of messaging and go-to-market efforts using metrics such as adoption, engagement, and conversion.
• Use feedback from Sales, Customer Success, and customers to refine positioning and messaging.
• Support experimentation and iteration of messaging based on data and market response.
• Contribute to maintaining a closed feedback loop between Product, PMM, and Go-To-Market teams.
• Use feedback from Sales, Customer Success, and customers to refine positioning and messaging.
• Support experimentation and iteration of messaging based on data and market response.
• Contribute to maintaining a closed feedback loop between Product, PMM, and Go-To-Market teams.
Leadership & Influence
• Mentor and coach Product Marketing Managers, raising craft quality and consistency across the function.
• Operate with a high degree of autonomy across ambiguous, cross-product problem spaces.
• Serve as a trusted advisor to Product and GTM leadership on positioning, packaging, and monetization.
• Operate with a high degree of autonomy across ambiguous, cross-product problem spaces.
• Serve as a trusted advisor to Product and GTM leadership on positioning, packaging, and monetization.
What Success Looks Like
• Customers clearly understand the value of your product and how it solves their problems.
• Messaging is consistent, differentiated, and grounded in real customer insight.
• Product launches are well-aligned and contribute to adoption and engagement.
• Sales and Customer Success teams are confident in communicating product value.
• Feedback from the field is continuously incorporated into messaging and positioning.
• Your product’s role in the “Better Together” platform story is clear and compelling.
• Messaging is consistent, differentiated, and grounded in real customer insight.
• Product launches are well-aligned and contribute to adoption and engagement.
• Sales and Customer Success teams are confident in communicating product value.
• Feedback from the field is continuously incorporated into messaging and positioning.
• Your product’s role in the “Better Together” platform story is clear and compelling.
What You Bring to Help Us Grow
• 10+ years (12+ preferred) of experience in Product Marketing, Product Management, or related roles within SaaS / enterprise software, including experience leading product marketing across multiple products or a portfolio.
• Strong ability to translate complex product capabilities into clear, compelling messaging.
• Track record of leading product launches and go-to-market strategy, and of shaping product strategy by influencing senior stakeholders without authority.
• Strong written and verbal communication skills, with attention to clarity and exceptionally compelling storytelling.
• Analytical mindset with ability to use data and feedback to inform decisions.
• Ability to collaborate effectively across Product, Marketing, Sales, and Customer Success teams.
• Strong customer empathy and curiosity about how users evaluate and adopt solutions.
• Familiarity with modern product practices, including empowered teams and continuous discovery.
• Demonstrated success mentoring or developing other product marketers.
• Strong ability to translate complex product capabilities into clear, compelling messaging.
• Track record of leading product launches and go-to-market strategy, and of shaping product strategy by influencing senior stakeholders without authority.
• Strong written and verbal communication skills, with attention to clarity and exceptionally compelling storytelling.
• Analytical mindset with ability to use data and feedback to inform decisions.
• Ability to collaborate effectively across Product, Marketing, Sales, and Customer Success teams.
• Strong customer empathy and curiosity about how users evaluate and adopt solutions.
• Familiarity with modern product practices, including empowered teams and continuous discovery.
• Demonstrated success mentoring or developing other product marketers.
What You'll Need to Thrive
• AI experience is a plus; AI curiosity is a must, including interest in how AI can support messaging, research, and go-to-market effectiveness.
• Drives adoption of AI-enabled practices across messaging, research, and go-to-market.
• Drives adoption of AI-enabled practices across messaging, research, and go-to-market.
Our Mission, Our People, Our Purpose
At Frontline Education, we’re reimagining what’s possible by becoming an AI-first organization, transforming how we think, work, and serve the educators who shape our schools every day. By using AI in thoughtful, practical ways, we’re creating tools that help educators save time, gain insights, and focus more on what matters most — their students.
As part of our team, you’ll be expected and empowered to build and apply AI skillsets that grow with you, because at Frontline Education, technology amplifies what matters most: the human drive to learn, improve, and make a difference.
How We Support Growth, Balance, and Well-Being
• Personalized Time Off: Take time when it’s needed most — whether that’s a family vacation, a reset day, or simply time to rest and refocus.
• Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones.
• Volunteer Time Off: Paid time to give back and support causes that matter to you.
• Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year.
• Our Philosophy: We believe time away from work helps you bring your best self to it.
• Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones.
• Volunteer Time Off: Paid time to give back and support causes that matter to you.
• Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year.
• Our Philosophy: We believe time away from work helps you bring your best self to it.
Continuous Learning and Growth
• World-Class Learning Access: Explore thousands of on-demand courses through platforms like LinkedIn Learning.
• Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path.
• AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving.
• Tuition Reimbursement: Invest in formal education to advance your skills and career.
• Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends—designed to inspire curiosity and continuous improvement.
• Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path.
• AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving.
• Tuition Reimbursement: Invest in formal education to advance your skills and career.
• Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends—designed to inspire curiosity and continuous improvement.
Health, Happiness, and Purpose
• Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being.
• Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
• Comprehensive Benefits: Health and financial benefits that support your happiness and future.
• A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.
• Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
• Comprehensive Benefits: Health and financial benefits that support your happiness and future.
• A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.
Compensation & Benefits
• The full base compensation range for this position is $165,000-$185,000.
• Competitive compensation aligned to experience, skills, and internal equity.
• Bonus eligibility, 401(k) match, Employee Stock Purchase Plan (ESPP), and comprehensive health benefits.
• Personalized PTO and tuition reimbursement for eligible coursework.
• Bonus eligibility, 401(k) match, Employee Stock Purchase Plan (ESPP), and comprehensive health benefits.
• Personalized PTO and tuition reimbursement for eligible coursework.
Inclusion, Belonging & Equal Opportunity
Frontline Education is an equal opportunity/affirmative action employer. We aspire to have an inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.
Interview Process & Data Privacy
As part of our interview process, Frontline uses video conferencing tools that include photo capture and may include automated transcription features. A screenshot or photo will be taken at the start of the interview for internal identification and record-keeping purposes only, and transcription may be used to support notetaking and evaluation consistency. These materials are used solely by our recruiting and hiring teams, stored securely, and not shared outside the hiring process. Candidates may opt out of the transcription at any time by notifying their recruiter in advance. Frontline processes this information in accordance with applicable data privacy laws and only for legitimate business purposes related to recruitment and hiring.
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