Edmentum
Sr. Product Marketing Manager - Career
🇺🇸 Remote - US
🕑 Full-Time
💰 $115K - $125K
💻 Marketing
🗓️ October 31st, 2025
Edtech.com's Summary
- Lead major product launches and define audience segmentation, positioning, messaging, and activation strategies.
- Develop unified messaging frameworks connecting product, sales, and marketing efforts.
- Analyze market research, educator feedback, and data to guide product and marketing decisions.
- Manage integrated campaigns to promote career-connected learning solutions.
- Create creative briefs and campaign assets to increase awareness and engagement.
- Monitor campaign performance metrics to optimize marketing strategies.
- Collaborate with Enablement teams to support sales and customer success with appropriate tools and messaging.
- Requires 5-10 years of product marketing experience, preferably in K–12 education or edtech.
- Expertise in go-to-market strategy, storytelling, and data-driven decision-making is essential.
- Salary range is $115,000 to $125,000 USD, with a comprehensive benefits package including medical, dental, vision, 401(k) with matching, paid holidays, and wellness programs.
Sr. Product Marketing Manager - Career Full Description
WHO WE ARE
Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.
What Youâll DoAs a Sr. Product Marketing Manager for Career Learning, youâll be at the forefront of shaping how Edmentumâs career-connected learning solutions come to life in the market. Youâll lead bold, strategic initiatives that connect educators and learners with transformative tools designed to unlock real-world opportunities. From crafting compelling narratives to orchestrating high-impact launches and campaigns, youâll be the driving force behind how our products are positioned, adopted, and celebrated. Youâll collaborate across teams, influence product direction, and champion innovation that makes a measurable difference in education.
In this role you will:
- Drive major product launches and initiatives, shaping audience segmentation, positioning, messaging, and activation strategies across multiple channels.
- Develop and unify positioning and messaging frameworks that connect product, sales, and marketing touchpoints.
- Transform market research, educator feedback, and usage data into actionable insights that inform product and marketing decisions.
- Lead integrated campaigns that elevate Edmentumâs career-connected learning solutions.
- Create compelling creative briefs and campaign assets to boost awareness, engagement, and conversion.
- Analyze campaign performance and engagement metrics to refine strategies and scale successful initiatives.
- Collaborate with Enablement teams to ensure sales and customer success are equipped with the right tools and messaging.
- You have 5â10 years of product marketing expertise, especially within Kâ12 education or edtech.
- You have a track record of launching and scaling education products with measurable impact.
- You are a specialist in go-to-market strategy, positioning, and messaging.
- You are a skilled storyteller, able to simplify complex ideas for diverse audiences.
- You use research, experimentation, and data to inform decisions.
- You anticipate market shifts and proactively evolve strategy.
- You resolve complex cross-functional challenges and mentor peers.
- You lead through influence and empathy, fostering collaboration and inclusivity.
- You champion experimentation, growth mindset, and calculated risk-taking.
- You have strong organizational, communication, and presentation skills.
- You thrive in a fast-paced, evolving environment.
- You are willing to take on evolving responsibilities based on business needs.
Job Application Deadline: November 15, 2025
At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.
We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.
Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (âcovered veteranâ), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact recruiting@edmentum.com.
As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.
Edmentumâs notice regarding the collection of personal information from interested candidates is available here
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