Staff Product Marketer

Edtech.com's Summary

Handshake is hiring a Staff Product Marketer to lead the end-to-end positioning, messaging, and competitive strategy for Handshake AI, targeting frontier labs. The role involves driving go-to-market strategies, partnering with Product and Sales teams, owning sales enablement, measuring performance, and mentoring other product marketers to support the company's rapid growth in the AI economy.

Highlights

Develop and execute positioning and messaging for Handshake AI focused on frontier labs.
Drive go-to-market strategy in collaboration with Product, Sales, and Marketing teams.
Serve as primary PMM owner for lab-facing conversations, including pricing and objection handling.
Influence long-term product and GTM strategy using customer and market insights.
Lead sales enablement by creating playbooks, competitive materials, and training.
Analyze GTM performance metrics and iterate strategies to enhance revenue impact.
Partner with event marketing to deliver tailored experiences for AI lab audiences.
Mentor PMMs and codify reusable GTM frameworks and launch templates.
Require 7+ years in B2B product marketing, with at least 2 years in Generative AI.
Strong skills in project management, sales enablement, influencing executives, and translating technical concepts.

Staff Product Marketer Full Description

About Handshake

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full-time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.

Why join Handshake now:

Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
Work hand-in-hand with world-class AI labs, Fortune 500 partners and the worldâs top educational institutions
Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
Build a massive, fast-growing business with billions in revenue

The Role

Shape end-to-end positioning, messaging, and competitive strategy for Handshake AI (HAI) focused on frontier labs while ensuring narratives complement Handshakeâs broader story about fellows and early-career talent.
Drive HAI go-to-market strategy for major launches and initiatives in partnership with Product, Sales, and the broader Marketing team.
Serve as the end-to-end PMM owner for HAI with Sales, acting as the primary point of contact and decision-maker for how HAI shows up in lab-facing conversations (value props, proof points, pricing/packaging narratives, objection handling).
Partner with HAI Product and Sales leadership to influence long-term product and GTM strategy using customer, competitive, and market insights; synthesize complex inputs into clear recommendations that guide executive decisions.
Lead sales enablement for HAI, partnering with Sales to identify gaps and build new assets (playbooks, talk tracks, competitive one-pagers, pitch materials) and training.
Own GTM performance measurement for HAI (pipeline, win rates, attach, deal velocity), translating data into clear insights and iterating narratives and plays based on what drives revenue impact.
Partner with event marketing to translate HAI positioning into compelling in-person and virtual experiences for AI lab audiencesâowning messaging for executive dinners, field events, and conference activations.
Elevate the PMM function by codifying HAI GTM frameworks, launch templates, and messaging systems that can be reused across products and teams; mentor other PMMs and marketers working on AI and data products.

You Have

7+ years of experience in Product Marketing in B2B enterprise environments, including at least 2 years working with Gen AI.
Ability to influence at all levels, including executive
Demonstrated ability to translate technical concepts for diverse audiences
Strong project management skills with experience coordinating complex, multi-stakeholder launches
Experience with sales enablement, including creating competitive positioning and technical demo materials
Excel at 0-to-1 program buildingâcomfortable building from scratch, wearing multiple hats, and scaling based on data

We Offer

Handshake delivers benefits that help you feel supported and thrive at work and in life.

The below benefits are for full-time US employees.

ð¯ Ownership: Equity in a fast-growing company

ð° Financial Wellness: 401(k) match, competitive compensation, financial coaching

ð¼ Family Support: Paid parental leave, fertility benefits, parental coaching

ð Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

ð Growth: $2,000 learning stipend, ongoing development

ð» Remote & Office: Internet, commuting, and free lunch/gym in our SF office

ð Time Off: Flexible PTO, 15 holidays + 2 flex days

ð¤ Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers .

Original Job Description