University of Kentucky
Strategic Comm Mktg Dir/Academic Excel
🇺🇸 Lexington, KY
🕑 Full-Time
💰 $94K - $160K
💻 Marketing
🗓️ July 10th, 2025
Edtech.com's Summary
- Lead enterprise-wide strategy, governance, and optimization of Salesforce CRM, Marketing Cloud, Heroku, and related platforms.
- Ensure integrated engagement across academic programs, philanthropy, alumni relations, HR, and UK HealthCare applications.
- Advise Chief Marketing Officer on CRM and automation to enhance brand positioning and marketing effectiveness.
- Manage and lead a team of CRM and Marketing Cloud administrators.
- Facilitate enterprise-wide adoption, training, and platform optimization.
- Required technical skills: Salesforce CRM and Marketing Cloud expertise, CRM governance, and cross-functional adoption knowledge.
- Required qualifications: Master's degree and six years of experience in Communication and Technology, Higher Education Administration, or related fields.
- Supervisory responsibilities included.
- Salary range: $93,954 to $159,744 per year.
- Reports to Chief Marketing Officer, collaborates with Chief Information Officer.
Strategic Comm Mktg Dir/Academic Excel Full Description
Requisition Number | RE50856
Working Title | Executive Director of Enterprise CRM & Marketing Cloud Strategy
Department Name | 3R150:Marketing and Brand Strategy
Work Location | Lexington, KY
Grade Level | 51
Salary Range | $93,954-159,744/year
Type of Position | Staff
Position Time Status | Full-Time
Required Education | MA
Click here for more information about equivalencies: | https://hr.uky.edu/employment/working-uk/equivalencies
Required Related Experience | 6 yrs
Required License/Registration/Certification | None.
Physical Requirements | Sitting and/or standing at workstation for extended periods; lifting and/or carrying light-weight objects.
Shift | 8:00 am-5:00 pm; Monday-Friday; occasional evenings and weekends.
Job Summary
The Executive Director of Enterprise CRM & Marketing Cloud Strategy serves as the chief architect and strategist for the university’s Salesforce CRM and Marketing Cloud ecosystem, leading the enterprise-wide vision, governance, and optimization of these platforms. This role ensures seamless engagement across academic programs, philanthropy, alumni relations, human resources, and emerging applications in UK HealthCare.
Reporting to the Chief Marketing Officer, in consultation and collaboration with the Chief Information Officer, this position works to ensure Salesforce and Marketing Cloud drive personalized engagement, automation, and data-driven marketing and brand strategy. The product set owned by this position will include but is not limited to Salesforce CRM, Marketing Cloud, Heroku and other Salesforce products.
Additionally, the Director serves as a key strategic advisor to the CMO, providing insight on how CRM and automation strategies can enhance the university’s brand positioning, audience engagement, and overall marketing effectiveness.
This position also leads a team of CRM and Marketing Cloud administrators, ensuring enterprise-wide adoption, training, and optimization of the platforms. As the team leading enterprise adoption, serve as liaison and resource between CMO and other owners of CRM-like platforms.
IEBC (Internal Employee Being Considered).
Skills / Knowledge / Abilities | Salesforce CRM & Marketing Cloud knowledge, including CRM governance and cross-functional adoption. Leadership and strategic thinking skills.
Does this position have supervisory responsibilities? | Yes
Preferred Education/Experience | MA plus six years experience in Communication and Technology, Higher Education Administration or related field.
Deadline to Apply | 07/15/2025
Our University Community | We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.
As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
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