Western Governors University
Student Journey Analytics Manager
🇺🇸 Salt Lake City, UT
🕑 Full-Time
💰 $116K - $174K
💻 Project Management
🗓️ May 22nd, 2025
CRM
FERPA
Edtech.com's Summary
WGU is hiring a Student Journey Analytics Manager. The role involves developing and overseeing the Customer Journey Analytics (CJA) platform architecture, managing stakeholder relationships, directing analytics solution development, and ensuring smooth data integration and deployment. The manager will also be responsible for data quality, system performance optimization, user access management, and promoting platform adoption within the organization.
Highlights
- Design and oversee the CJA platform architecture.
- Experience with Adobe Experience Cloud, especially Adobe Analytics and Customer Journey Analytics.
- Compensation ranges from $116,000 to $174,100.
- Bachelor's degree in Computer Science or related field preferred.
- 7+ years of experience with analytics platforms.
- Manage data flows and integrations using Databricks and Adobe Experience Platform.
- Advanced skills in data management governance, compliance frameworks, and data modeling.
- Benefits include medical, dental, vision coverage, retirement savings plan, and flexible paid time off.
- Eligible for bonuses and additional parental leave up to 12 weeks.
Student Journey Analytics Manager Full Description
Student Journey Analytics Manager
Salt Lake City Office
Full time
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Technical 408Pay Range: $116,000.00 - $174,100.00
Grade: Technical 408Pay Range: $116,000.00 - $174,100.00
Job Description
Job Responsibilities
- Design: develops and oversees the architecture of the CJA platform to ensure it meets organizational needs and integrates seamlessly with other systems.
- Business Requirements Definition: participates in journey mapping efforts to define better measures of student experience.
- Stakeholder Management: builds strong relationships and communication strategies with key stakeholders, influences cross-functional teams, builds consensus, and serves as a platform evangelist.
- Direct Development: leads the development of custom analytics solutions and enhancements within the CJA platform, ensuring high performance and scalability. Partner with Analytics Implementation and Data Engineers to capture the right data into the platform.
- Deployment: manages the deployment of the CJA platform, including configuration, testing, and user training to ensure successful implementation.
- Manage Connections ensures data flows correctly from our Data Lakehouse (using Databricks) and Adobe Experience Platform (AEP) into CJA.
- Configure Data Views: tailors CJA data presentation to meet business needs.
- Administration: administers the CJA platform, including user management, security, and system maintenance to ensure optimal performance.
- Manage User Access & Permissions maintains data security and appropriate access levels
- Ensure Data Quality: implements governance frameworks and validate data accuracy
- Optimize Performance: monitors and improves overall system efficiency (volume of data, speed of computations, etc.)
- Evangelization: promotes the use and benefits of the CJA platform across the organization, providing training and support to drive adoption and utilization.
- Maintain Documentation: maintains comprehensive documentation of solution design and processes.
- Support Reporting & Analysis: assists users with their analytical needs, including training and platform support.
- Maintenance: Perform ongoing maintenance and updates to the CJA platform, addressing any issues and implementing improvements as needed.
- Stay Updated on New Features: implements relevant updates and enhancements.
- Establish a Formal Intake Process: implement a structured system for evaluating and managing new CJA requests
- Manage Integrations: maintains integrations with other AEP/AEC applications & services
This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.
Qualifications
Knowledge, Skills, and Abilities
- Advanced system administration and troubleshooting for Adobe Experience Cloud products (especially Adobe Analytics and Customer Journey Analytics), including user support and training.
- Demonstrable experience in deploying Identity Resolution solutions (i.e., Adobe Graph-Based Stitching) and managing the logic flows to connect identifiers across data sources.
- Experience with data management governance and compliance frameworks (FERPA, CCPA, GDPR).
- Proven ability to support compliance with DSAR requests: deletion, reporting, and basic audits of data flows for Legal (i.e., tracing data flows across systems).
- Familiar with the use of Tag Management Solution platforms (i.e., Adobe Experience Platform Data Collection, Google Tag Manager, Tealium iQ), and with the deployment of conditional rulesets, logical naming conventions, and organization of data elements.
- Demonstrated experience in using data to inform operational and marketing strategies, with a focus on delivering personalized user experiences.
- Proven work experience in data architecture and data modeling, preferably with experience working in CRM, paid media, social, and non-digital transactional data sources.
Education
- Bachelor's degree in Computer Science, Information Systems, or a related field.
Experience
- 7 years of experience with Adobe Customer Journey Analytics or similar analytics platforms.
Experience in lieu of education
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Similar Jobs
Regional Director - Bay Area
Art of Problem Solving
🇺🇸 Remote - US
Program Coordinator I
Utah State University
🇺🇸 Logan, UT
Program Director, Center for Real Estate
University of California - Irvine
🇺🇸 Irvine, CA
Program Coordinator / Training Program Developer II
Michigan State University
🇺🇸 Detroit, MI
Capital Project Delivery Manager
Michigan State University
🇺🇸 East Lansing, MI
