Amplify
Talent Brand & Marketing Program Manager
Edtech.com's Summary
- Lead the candidate-facing employer brand and full-funnel marketing and outreach strategy.
- Develop and manage global Employer Value Proposition (EVP) and creative content strategies.
- Overhaul career sites to create dynamic, personalized candidate experiences.
- Partner with executives to build digital profiles and position them as industry thought leaders.
- Design, launch, and measure multi-channel marketing campaigns targeting passive talent.
- Collaborate across Legal, IT, Creative, and Talent Operations to execute campaigns and align brand promise with candidate journey.
- Utilize platforms like LinkedIn Campaign Manager and programmatic job boards for talent marketing.
- Minimum 5 years' experience in Talent Branding or Recruitment Marketing with a bachelor's degree, or equivalent advanced degrees or experience.
- Strong analytical skills to measure full-funnel conversion rates and present performance data.
- Compensation ranges from $90,000 to $110,000 with eligibility for annual discretionary bonus; includes comprehensive benefits package.
Talent Brand & Marketing Program Manager Full Description
About Amplify
Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K-12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com.
Reporting to the VP of Talent Acquisition & Onboarding, you lead the Attract pillar of Amplify's talent strategy. You are the lead architect of the candidate facing employer brand, responsible for translating technical and pedagogical breakthroughs into a compelling narrative that attracts high-caliber passive talent. You ensure that Amplify is positioned as a digital powerhouse where work impacts millions, managing the end-to-end storytelling roadmap and full-funnel marketing and outreach strategy.
You are excited about this opportunity because...
You are a Brand Guardian: You enjoy owning the global Employer Value Proposition (EVP) and evolving how a brand lives and breathes in the talent marketplace.
You love high-impact storytelling: You want to direct the production of creative assets that resonate with specific talent cohorts like Engineering and Product.
You thrive on building dynamic experience: You are eager to overhaul career sites and move from static job lists to dynamic, personalized candidate experiences.
You are a strategic consultant: You enjoy partnering with executives to build their digital profiles and position them as industry thought leaders.
You enjoy student & early career outreach: You want to build the "top-of-funnel" strategy for university relations, ensuring Amplify is a top-choice employer for students and recent graduates.
We're excited about you because...
You are a Campaign Strategist: You have a proven track record of designing, launching, and measuring multi-channel marketing campaigns that drive candidate interest.
You can influence without authority: You are adept at navigating cross-functional teams like Legal, IT, and Creative to bring campaigns to life.
You are a full-funnel marketer: You know how to manage top-of-funnel budgets and utilize paid media to reach passive talent who aren't on traditional job boards.
You are an operational collaborator: You work in lockstep with Talent Operations to ensure the brand promise matches the operational reality of the candidate journey.
You are a digital native: You understand how to leverage social media and campus platforms to build meaningful connections with student populations.
Minimum Qualifications:
A minimum of 5 years of related experience in Talent Branding or Recruitment Marketing with a Bachelor's degree;
Or 3 years of experience and a Master's degree;
Or a PhD without experience;
Or equivalent work experience.
Proven track record of managing global Employer Value Propositions (EVP) and directing high-impact creative content strategy.
Strong analytical and quantitative skills, with the ability to measure full-funnel conversion rates and present complex performance data clearly.
Experience managing careers site infrastructure and specialized talent marketing platforms (e.g., LinkedIn Campaign Manager, programmatic job boards).
Demonstrated ability to act as an internal consultant to executive leadership and influence cross-functional teams without direct authority
What we offer:
Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $90,000 - $110,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.
Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.
Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.
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If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.
Amplify is an E-Verify participant.
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