Edtech.com's Summary

Carnegie Mellon University is hiring a Temporary Part-Time Digital Marketing Specialist. The role designs, launches, and optimizes paid Google advertising campaigns that increase applications to the university's master's degree programs in Civil & Environmental Engineering. The specialist also sets up conversion tracking and reports on qualified leads, application starts, and completed applications.

Highlights

Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.
Conduct keyword research to identify high-intent audiences interested in graduate engineering education.
Write ad copy and recommend landing page improvements that increase conversions.
Monitor campaign performance, optimize ad spending, and improve conversion rates.
Implement conversion tracking with Google Ads and Google Analytics (GA4).
Provide regular performance reports focused on qualified leads, application starts, and completed applications.
Bachelor's degree required, with relevant experience able to substitute, plus demonstrated experience managing successful Google Ads campaigns, preferably in higher education or graduate student recruitment.
Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization, with the ability to manage advertising budgets and show measurable results; Google Ads certification is preferred.
Temporary part-time position; applicants must be authorized to work in the United States without CMU sponsorship and must pass a background check.

Temporary Part-Time Digital Marketing Specialist Full Description

Are you searching for an outstanding opportunity to gain hands-on experience and develop new skills at a world-class research university? At Carnegie Mellon University, our Temporary Employment Services (TES) acts as a trusted resource for departments across the campus, providing you with the chance to showcase your expertise in a collaborative and professional environment! We take pride in offering full-time temporary positions that provide:

Valuable on-the-job training and applied experience in financial and administrative operations.
Comprehensive benefits packages that support your well-being.
A clear pathway for long-term career growth within our community.

We are seeking an experienced Temporary Part-Time Digital Marketing Specialist to help design, launch, and optimize paid Google advertising campaigns aimed at increasing applications to our master's degree programs in Civil & Environmental Engineering at Carnegie Mellon University.

Core Responsibilities:

Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.
Conduct keyword research and identify high-intent audiences interested in graduate engineering education.
Write compelling ad copy and recommend improvements to landing pages to increase conversions.
Monitor campaign performance, optimize spending, and improve conversion rates.
Implement conversion tracking using Google Ads and Google Analytics (GA4).
Provide regular performance reports focused on qualified leads, application starts, and completed applications.

Qualifications:

Bachelor’s degree required; a combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.
Demonstrated experience managing successful Google Ads campaigns, preferably in higher education or graduate student recruitment.
Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization.
Ability to work independently, manage advertising budgets, and demonstrate measurable results.
Google Ads certification preferred.

Requirement:

Successful completion of a background check.

Additional information:

Sponsorship: Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity. Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.

Joining the CMU team opens the door to an array of exceptional benefits.

Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions. Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance.

Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more!

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it’s about finding the perfect fit for your professional growth and personal aspirations.

Location

Pittsburgh, PA

Job Function

TES

Position Type

Staff – Regular

Full Time/Part time

Part time

Pay Basis

Hourly

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.

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Temporary Part-Time Digital Marketing Specialist

Edtech.com's Summary

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