College Board
Vice President, Engagement and Reach
🇺🇸 Remote - US
🕑 Full-Time
💰 $280K - $335K
💻 Project Management
🗓️ June 3rd, 2025
Edtech.com's Summary
College Board is hiring a Vice President, Engagement and Reach. This leadership role drives visibility and engagement with key audiences, oversees brand and strategic communications, and manages talent and performance to achieve high-impact outcomes across the division. The position requires a strategic leader with experience in data-informed communications, audience engagement, and operational excellence.
Highlights
- Main responsibilities include shaping the organization's narrative, driving audience engagement, and operational management.
- Requires proficiency in strategic communications, audience insights, and content management.
- Compensation ranges from $280,000 to $335,000, based on experience and location.
- Requires 12+ years of leadership experience in relevant fields.
- Requires a Bachelor's degree; an advanced degree is preferred.
- Opportunity to lead a large team and cultivate an inclusive organizational culture.
- Must have a passion for mission-driven work and educational opportunities.
- Willingness to travel 8-10 times per year for business purposes.
Vice President, Engagement and Reach Full Description
Vice President, Engagement and Reach
Remote - USA
Full time
Vice President, Engagement and Reach
Team: College Board – Engagement and Reach
Location: This is a fully remote role. Candidates who live near College Board offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office).
Type:This is a full-time position
Reports to: Chief Engagement and Reach Officer
About the Team
College Board reaches more than 7 million students a year, helping them navigate the path from high school to college and career. Our not-for-profit membership organization was founded more than 125 years ago. We pioneered programs like the SAT Suite and AP to expand opportunities for students and help them develop the skills they need. Our BigFuture program helps students plan for college, pay for college, and explore careers.
The Engagement and Reach (EaR) team is responsible for communicating key messages to students, parents, educators, policymakers, the media, member organizations, and staff and expanding the reach of the organization’s highest priority programs and initiatives.
About the Opportunity
The Vice President of Engagement and Reach plays a critical leadership role in shaping how the organization tells its story, engages with key audiences, and drives visibility and reach for its products, tools, and mission. Reporting to the Chief Engagement and Reach Officer (CERO), the VP serves as a strategic partner and operational leader—functioning as a "COO" of the division—helping to manage talent, drive performance, oversee financial stewardship, and deliver high-impact outcomes across the team.
You are a mission-aligned, audience-centered leader who thrives at the intersection of strategy, storytelling, and execution. You bring a deep understanding of how to reach and engage a wide range of audiences—students, families, educators, and institutional leaders—through authentic, data-informed, and strategic communications. You are also an exceptional team builder and operational manager who can translate vision into systems, structure, and results.
In this role, you will:
Lead brand and strategic communications (25%)
- As the VP, you will steward a compelling, consistent brand narrative across all platforms and audiences.
- You will develop and implement a cross-channel communications strategy that reflects the organization's mission, voice, and values.
- You will oversee program communications, media engagement, and crisis communications in alignment with organizational priorities.
- You will partner with internal teams to ensure alignment and cohesion across all public-facing messages and campaigns.
Drive audience reach and engagement (25%)
- You will lead integrated strategies to expand reach, deepen engagement, and drive awareness and adoption of key offerings among target audiences.
- You will ensure that messaging is informed by audience insights and performance data.
- You will oversee the planning and execution of content, digital, and social strategies that elevate the organization’s visibility and impact.
- You will manage external vendors and partnerships that enhance the effectiveness and scale of outreach efforts.
Advance operational and organizational excellence (20%)
- You will oversee goal-setting, financial planning, budget management, and progress monitoring for the full Engagement and Reach division.
- You will ensure effective staffing, resourcing, and team infrastructure to support strategic priorities.
- You will partner closely with the CERO to translate vision into execution, continuously improving processes, systems, and performance.
- You will promote a culture of accountability, measurement, and learning, grounded in clear outcomes and results.
Promote innovation, insights, and influence (15%)
- You will use audience research, data, and emerging trends to refine and evolve communication and engagement strategies.
- You will pilot new tools, formats, and approaches to ensure messaging remains relevant, resonant, and accessible.
- You will represent the organization as a visible and credible voice in education and social impact spaces, including conferences, coalitions, and strategic partnerships.
- You will build and maintain relationships with media, influencers, and thought leaders to extend the organization’s presence and influence.
Lead and grow a high-performing team (15%)
- Lead a 40+ person team, through layers, that is responsible for shaping how the organization tells its story, engages with key audiences, and drives visibility and reach for its products, tools, and mission.
- Set vision and priorities for the team, track and mange progress to goals, and provide coaching and support to ensure team members meet and exceed goals, remain engaged, and contribute meaningfully to our mission.
- Cultivate an inclusive and high achieving culture that enables all team members to live out College Board’s Operating Principles.
About You
To qualify for this role, you must have:
- 12+ years of progressive leadership experience in strategic communications, audience engagement, or public affairs.
- Proven experience and ability to live out College Board’s Manager Expectations, including but not limited to:
You are a strategic and inclusive leader who sets clear priorities, builds effective team structures, and plans for future needs while fostering a culture of belonging,
You set a high bar for performance, communicate expectations clearly, and provide real-time, evidence-based feedback to drive accountability and results.
You unlock the potential of staff by coaching for growth, encouraging smart risks, and creating stretch opportunities that accelerate learning and impact.
- Demonstrated excellence in building and executing strategies that drive reach, engagement, and visibility across a full range of platforms.
- Track record of managing high-performing teams and developing operational systems that support growth, quality, and results.
- Skilled communicator with outstanding writing, editing, and storytelling abilities across formats and audiences.
- Experience using data and feedback loops to inform communications and drive continuous improvement.
- A confident collaborator and thought partner who thrives in cross-functional settings and senior leadership teams.
- Bachelor’s degree required; advanced degree in communications, public policy, business, or related field preferred.
- The ability to travel 8-10 times a year to College Board offices or on behalf of College Board business.
All roles at College Board require:
- A passion for expanding educational and career opportunities and mission-driven work.
- Authorization to work in the United States for any employer.
- Proficiency in Microsoft Suite Tools (or a willingness to learn).
- Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and a comfort learning and applying new digital tools independently and proactively.
- Clear and concise communication skills, written and verbal.
- Evidence of skills and mindsets required to live out College Board’s Operating Principles, notably:
A commitment to candid, timely, respectful feedback
A learner orientation and an openness to ideas and diverse perspectives
The ability to push for excellence through data-informed decision-making, iterative learning, external benchmarking and user-inputs
Strong problem-solving skills, including the ability to break down complex issues and identify clear paths forward
A track record of prioritizing high-impact work, simplifying complexity, taking initiative, and making decisions quickly with clarity of purpose
A habit of collaborating across differences, practicing empathy, and contributing to a culture of trust and shared success
About Our Process
- Application review will begin immediately and will continue until the position is filled.
- While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.
What We Offer
At College Board, we offer more than just a paycheck—we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We’re a self-sustaining nonprofit that believes in fair and competitive compensation, grounded in your qualifications, experience, impact, and the market.
A Thoughtful Approach to Compensation
- The hiring range for this role is $280,000–$335,000.
- Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at the College Board.
- We aim to make our best offer upfront—rooted in fairness, transparency, and market data.
- We adjust salaries by location to ensure fairness, no matter where you live.
You’ll have open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process. Check out our careers page for more.
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