Edtech.com's Summary

Waterford.org is hiring a Vice President of Marketing. The VP of Marketing will lead the marketing team to develop and execute comprehensive strategies that elevate the brand, generate demand, and support sales growth exceeding $40 million while strengthening engagement with stakeholders in education and philanthropy. This role focuses on integrated campaigns, digital marketing, storytelling, and collaboration with executive leadership to increase visibility and advance Waterford's mission in education.

Highlights

Lead marketing strategy to support $40M+ sales goals and philanthropic efforts.
Drive integrated demand generation campaigns targeting educators, policy leaders, and families.
Build organizational brand positioning and thought leadership in education and nonprofit sectors.
Collaborate closely with sales leadership to align marketing with target markets and policy influencers.
Manage digital marketing, content, events, public relations, and outside agencies.
Set performance metrics and foster continuous improvement across marketing channels.
Lead and mentor a team of marketing professionals, promoting a collaborative culture.
Required 12–15+ years marketing leadership experience, preferably in education technology or nonprofit sectors.
Bachelor’s degree required; Master's preferred; expertise in digital marketing, CRM, automation platforms, and data-driven decision-making.
Compensation ranges from $150,000 to $194,000 annually, with comprehensive benefits including health insurance, life insurance, disability coverage, and retirement matching.

VP of Marketing Full Description

VP of Marketing

Job Location

Remote - Anywhere

Remote Type

Fully Remote

Position Type

Regular

Education Level

4 Year Degree

Salary Range

$150000.00 - $194000.00 Salary

Travel Percentage

None

Job Shift

Day

Job Category

Marketing

Description

The Vice President of Marketing (VP, Marketing) is a strategic and creative leader responsible for elevating Waterford.org’s brand, driving demand generation, and strengthening engagement with educators, families, policy leaders, and philanthropic partners. As a member of the leadership team, the VP, Marketing will lead a team of marketing professionals to deliver integrated campaigns that fuel sales growth, increase national visibility, and advance Waterford’s mission.

This leader will blend data-driven marketing expertise with mission-driven storytelling—ensuring Waterford.org is seen as a trusted, innovative voice in education, while directly supporting the organization’s revenue growth targets and program adoption goals.

Key Responsibilities

Develop and execute a comprehensive marketing and communications strategy that supports the organization’s $40M+ and growing sales goals, as well as philanthropic and advocacy efforts.
Build Waterford’s thought leadership and influence within the education, nonprofit, and policy arenas.
Partner with the Chief Growth Officer and executive team on brand positioning, messaging, and organizational visibility.
Drive integrated campaigns that generate qualified leads and support sales growth of at least 15% annually.
Collaborate closely with the VP of Sales to align marketing strategies with target districts, states, and policy influencers.
Oversee digital marketing, content strategy, events, and public relations to expand reach and impact.
Lead and mentor a team of marketing and communications professionals; foster a high-performance, collaborative culture.
Manage outside agencies, consultants, and creative partners as needed.
Establish performance metrics and continuous improvement practices across all marketing channels.
Ensure brand consistency and mission alignment across all touchpoints, including digital, print, events, and media engagement.
Translate complex educational outcomes and research into compelling stories for many audiences (educators, funders, policymakers, and families).
Serve as a spokesperson and thought leader as appropriate for internal and external communications.
Continuously champions, promotes, and advances diversity, equity, and inclusion at Waterford.org

Qualifications

12–15+ years of progressive experience in marketing leadership, ideally in PreK–12, education technology, nonprofit, or mission-driven organizations.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree preferred.
Proven experience leading demand generation and brand-building strategies that drive measurable growth.
Strong track record building, leading, and scaling marketing teams.
Demonstrated expertise in digital marketing, CRM/automation platforms, and data-driven decision-making.
Exceptional communication and storytelling skills, with ability to adapt for diverse audiences (policy leaders, educators, families, donors).
Deep passion for education equity and alignment with Waterford.org’s mission.

About Waterford.org

Waterford.org provides PreK through 2nd grade reading, math, and science programs that children can use wherever they learn. Our programs help children reach critical milestones by 3rd grade, laying the foundation for their future success. Waterford.org serves over 200,000 children across 42 states every year.

Our Commitment to Equity & Inclusion

Waterford.org's commitment to inclusive excellence is foundational to achieving our mission of universal literacy. Waterford.org is a mission-driven organization, and diversity, equity, and inclusion (DEI) are at the heart of what we do. These values inform our internal culture and drive our external focus on making a difference for children, families and caregivers in underserved communities. At Waterford, we actively seek talent who bring different backgrounds, perspectives, experiences, and identities to their work and demonstrate a commitment to advancing our mission.

Working at Waterford.org

Waterford.org team members are located across the United States and primarily work from home. We anticipate this full time, salary position will pay $150,000 - $194,000 per year depending on the education, experience and skill level of the individual we hire. We also offer a phenomenal benefits package that includes fully paid primary premiums for health insurance, dental insurance, basic life insurance, and disability insurance. New hires receive a one-time HSA contribution. Retirement contributions are matched up to 5% by the organization. Plus, a generous vacation, sick, and holiday offering.

Waterford.org Employee Growth & Applications

At Waterford.org, we truly believe in the boundless potential of our team members and their continuous growth and development. We are dedicated to encouraging a culture that nurtures talent from within, which is why we prioritize internal applicants for all job postings. External candidates may experience a delay in being contacted by our Talent Acquisition team.

Equal Opportunity Employer

Waterford is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Waterford is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Original Job Description

VP of Marketing

Job Location

Remote - Anywhere

Remote Type

Fully Remote

Position Type

Regular

Education Level

4 Year Degree

Salary Range

$150000.00 - $194000.00 Salary

Travel Percentage

None

Job Shift

Day

Job Category

Marketing

Description

Develop and execute a comprehensive marketing and communications strategy that supports the organization’s $40M+ and growing sales goals, as well as philanthropic and advocacy efforts.
Build Waterford’s thought leadership and influence within the education, nonprofit, and policy arenas.
Partner with the Chief Growth Officer and executive team on brand positioning, messaging, and organizational visibility.
Drive integrated campaigns that generate qualified leads and support sales growth of at least 15% annually.
Collaborate closely with the VP of Sales to align marketing strategies with target districts, states, and policy influencers.
Oversee digital marketing, content strategy, events, and public relations to expand reach and impact.
Lead and mentor a team of marketing and communications professionals; foster a high-performance, collaborative culture.
Manage outside agencies, consultants, and creative partners as needed.
Establish performance metrics and continuous improvement practices across all marketing channels.
Ensure brand consistency and mission alignment across all touchpoints, including digital, print, events, and media engagement.
Translate complex educational outcomes and research into compelling stories for many audiences (educators, funders, policymakers, and families).
Serve as a spokesperson and thought leader as appropriate for internal and external communications.
Continuously champions, promotes, and advances diversity, equity, and inclusion at Waterford.org

Qualifications

12–15+ years of progressive experience in marketing leadership, ideally in PreK–12, education technology, nonprofit, or mission-driven organizations.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree preferred.
Proven experience leading demand generation and brand-building strategies that drive measurable growth.
Strong track record building, leading, and scaling marketing teams.
Demonstrated expertise in digital marketing, CRM/automation platforms, and data-driven decision-making.
Exceptional communication and storytelling skills, with ability to adapt for diverse audiences (policy leaders, educators, families, donors).
Deep passion for education equity and alignment with Waterford.org’s mission.

About Waterford.org

Our Commitment to Equity & Inclusion

Working at Waterford.org

Waterford.org Employee Growth & Applications

Equal Opportunity Employer

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