Wright State University
Web and Digital Analyst
🇺🇸 Dayton, OH
🕑 Full-Time
💰 $60K
💻 Marketing
🗓️ September 15th, 2025
SQL
Edtech.com's Summary
Wright State University is hiring a Web and Digital Analyst. The role involves analyzing integrated marketing campaign performance to provide actionable insights and drive optimization, collaborating with creative teams to influence marketing strategy through data storytelling across channels like digital, paid media, email, website, and social.
Highlights
- Analyze performance across digital, paid media, email, website, and social campaigns to optimize marketing efforts.
- Develop and maintain campaign reporting frameworks, including KPIs and dashboards.
- Create clear and compelling data visualizations and narratives for diverse stakeholders.
- Collaborate with channel owners, brand strategy, third-party vendors, and executives to align analytics with strategic goals.
- Lead testing strategies such as A/B and multivariate testing and interpret results for future campaigns.
- Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.
- Proficiency with Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, Excel, and SQL.
- Minimum qualifications include a Master’s degree plus 3 years, or a Bachelor’s degree plus 5 years of relevant experience in marketing analytics or similar fields.
- Minimum annual salary of $60,000 aligned with UC S05 salary band.
- Experience with marketing KPIs like CTR, CVR, CAC, ROAS, LTV, and campaign tracking with UTM strategies is required.
Web and Digital Analyst Full Description
Web and Digital Analyst
EEO Statement | Wright State University is an equal opportunity employer.
Faculty Rank or Job Title | Web and Digital Analyst
Job Category: | Administrative (exempt/non-exempt)
Department | Enrollment Management
EEO number: | 25P366
Position FTE | 100%
Minimum Annual or Hourly Rate | $60,000
Salary Band: | UC S05
Job Summary/Basic Function: | The Web and Digital Analyst role is a strategic, insights-driven position within University Communications and Marketing responsible for uncovering patterns in data, translating performance into actionable insights, and influencing marketing strategy through compelling storytelling. This role is a key partner to our creative teams—bringing clarity, focus, and rigor to the performance of our integrated marketing campaigns, including digital, paid media, email, website, and social—providing actionable insights to drive optimization.
Minimum Qualifications | Master’s degree in Marketing, Statistics, Data Science, Economics, or a related field and 3 years of experience in marketing analytics, business intelligence, or performance marketing analytics; OR Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related field and 5 years of experience in marketing analytics, business intelligence, or performance marketing analytics. Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.). Fluency in Excel and SQL. Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV). Experience in campaign tracking and UTM strategy. Exceptional data storytelling skills—can distill complex data into clear, compelling narratives. Strong communication skills with the ability to influence stakeholders at all levels. Must be deadline oriented and able to manage multiple projects.
Preferred Qualifications | Higher education experience. Experience working with media mix modeling, attribution modeling, or predictive analytics.
Essential Functions and percent of time: | 65% Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, and social—providing actionable insights to drive optimization. Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders. Identify trends, gaps, and opportunities across conversion funnels to improve acquisition, engagement, and ROI. Transform complex datasets into clear and compelling narratives that tell the story behind the numbers—enabling better decision-making across teams.
25%Collaborate closely with channel owners, brand strategy, third-party vendors, and executive stakeholders to ensure analytics are aligned to strategic goals. Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches. Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.
10%Other duties as assigned.
Essential Functions and percent of time (cont'd): |
Non-Essential Functions and percent of time: |
Working Conditions | Work Environment:
The Web and Digital Analyst primarily works in an office setting at Wright State University but will frequently engage in off-site meetings and events within the Dayton region and beyond. This includes visits to local schools, community organizations, regional education forums, and statewide meetings. The role requires considerable travel within the service area to build and maintain partnerships.
Schedule and Hours:
The position typically follows a standard university business schedule (Monday through Friday, 8:00 AM to 5:00 PM) but may require occasional evening or weekend hours to attend community events, meetings, or outreach activities.
To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University making an employment offer contingent on various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources.
Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees
Special Instructions to Applicants |
Posting Date | 09/12/2025
First Consideration Date: | 09/19/2025
Closing Date |
Open Until Filled | No
Faculty Rank or Job Title | Web and Digital Analyst
Job Category: | Administrative (exempt/non-exempt)
Department | Enrollment Management
EEO number: | 25P366
Position FTE | 100%
Minimum Annual or Hourly Rate | $60,000
Salary Band: | UC S05
Job Summary/Basic Function: | The Web and Digital Analyst role is a strategic, insights-driven position within University Communications and Marketing responsible for uncovering patterns in data, translating performance into actionable insights, and influencing marketing strategy through compelling storytelling. This role is a key partner to our creative teams—bringing clarity, focus, and rigor to the performance of our integrated marketing campaigns, including digital, paid media, email, website, and social—providing actionable insights to drive optimization.
Minimum Qualifications | Master’s degree in Marketing, Statistics, Data Science, Economics, or a related field and 3 years of experience in marketing analytics, business intelligence, or performance marketing analytics; OR Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related field and 5 years of experience in marketing analytics, business intelligence, or performance marketing analytics. Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.). Fluency in Excel and SQL. Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV). Experience in campaign tracking and UTM strategy. Exceptional data storytelling skills—can distill complex data into clear, compelling narratives. Strong communication skills with the ability to influence stakeholders at all levels. Must be deadline oriented and able to manage multiple projects.
Preferred Qualifications | Higher education experience. Experience working with media mix modeling, attribution modeling, or predictive analytics.
Essential Functions and percent of time: | 65% Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, and social—providing actionable insights to drive optimization. Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders. Identify trends, gaps, and opportunities across conversion funnels to improve acquisition, engagement, and ROI. Transform complex datasets into clear and compelling narratives that tell the story behind the numbers—enabling better decision-making across teams.
25%Collaborate closely with channel owners, brand strategy, third-party vendors, and executive stakeholders to ensure analytics are aligned to strategic goals. Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches. Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.
10%Other duties as assigned.
Essential Functions and percent of time (cont'd): |
Non-Essential Functions and percent of time: |
Working Conditions | Work Environment:
The Web and Digital Analyst primarily works in an office setting at Wright State University but will frequently engage in off-site meetings and events within the Dayton region and beyond. This includes visits to local schools, community organizations, regional education forums, and statewide meetings. The role requires considerable travel within the service area to build and maintain partnerships.
Schedule and Hours:
The position typically follows a standard university business schedule (Monday through Friday, 8:00 AM to 5:00 PM) but may require occasional evening or weekend hours to attend community events, meetings, or outreach activities.
To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University making an employment offer contingent on various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources.
Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees
Special Instructions to Applicants |
Posting Date | 09/12/2025
First Consideration Date: | 09/19/2025
Closing Date |
Open Until Filled | No
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * How did you hear about this position at Wright State University? Please check all that apply.
- WSU Careers website
- Academic Careers
- Academic Keys
- Chronicle
- Diversity in Higher Ed
- Diverse Issues in Higher Ed
- HBCU
- Higher Ed Jobs
- Inside Higher Ed
- Social Media
- Personal referral
- Women in Higher Ed
- Other
- Job Fair or Hiring Event
Required Documents
Required Documents
- Resume/CV
- Cover Letter
Optional Documents
3640 Colonel Glenn Hwy., Dayton, OH 45435 USA
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