Web and Marketing Analyst

Edtech.com's Summary

Chapman University is hiring a Web and Marketing Analyst to oversee web and marketing tracking and analytics within the Strategic Marketing and Communications department. The role requires collaborating with marketing, web, and enrollment teams to align website and marketing goals, administer marketing analytics tools, and conduct market research to inform strategies.

Highlights

Analyze ROI of web and marketing efforts using Google Analytics, SEMRush, and other marketing tools.
Prepare reports and dashboards linking lead generation, website conversions, and enrollment trends with media spend and SEO.
Present KPI reports to senior leadership and campus communicators using Google Looker Studio.
Conduct market research to assess program demand and refine marketing messages.
Administer university marketing automation and integration platforms.
Required proficiency in Google Analytics, Google Tag Manager, Google Search Console, Google Looker Studio, Zapier, and social media advertising platforms.
Bachelor’s degree in communications, marketing, business, data analytics, or related field with 2-3 years of analyst experience preferred.
Strong knowledge of SEO, keyword research tools (moz.com, ahrefs, SEMrush), and digital paid media.
Compensation range of $80,000-$90,000 annually.
Position involves 3-5 days per week in-office work and supporting Strategic Marketing and Communications efforts.

Web and Marketing Analyst Full Description

Chapman University

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Please see Special Instructions for more details.

Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

Posting Details

Position Information

Position Title	Web and Marketing Analyst
Position Type	Regular
Job Number	SA75424
Full or Part Time	full-time 40 hours weekly
Fair Labor Standard Act Classification	Exempt
Anticipated Pay Range	$80,000-$90,000
Pay Range Information	Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Position Summary Information

Job Description Summary	The Web and Marketing Analyst oversees web and marketing tracking and analytics for Chapman’s Strategic Marketing and Communications (SMC) department to help inform and influence web and marketing strategy and spend. This position works closely with the marketing, web, and enrollment teams to ensure website and marketing objectives are being met through organic efforts, paid advertising and other marketing tactics and serves as the administrator for the university’s marketing analytics and integration tools. The analyst is also responsible for market research and insights as directed. This position is in person in Orange, CA. The successful candidate will be expected to be in the office 3-5 days a week.
Responsibilities	Clearly articulate the ROI analysis of institutional web and marketing efforts and spend using tools like Google Analytics, Google Search Console, SiteImprove, SEMRush, third-party data and other marketing automation and integration tools. Prepare regularly scheduled university-wide reports, other specific reports, and real-time dashboards linking lead generation, website conversions, and enrollment trends with media expenditures, SEO efforts, and relevant marketing funnel activities. Deliver relevant KPI reporting and presentations to SMC, senior leadership, and campus communicators, using Google Looker Studio and other dashboarding/presentation tools. Conduct market research and provide insights as directed and assigned to help gauge program demand, analyze competitor sets, refine marketing messages and inform keyword strategy. Support other duties for SMC as assigned.
Required Qualifications	Bachelor’s degree in communications, marketing, business, data analytics or related field required or an equivalent combination of education and job-related experience. 2-3 years as professional analyst experience, preferably in a digital marketing capacity. Experience managing a marketing automation software tool, a high level of proficiency in Google Analytics, and a working knowledge of content management systems. Proficiency in tools like Google Analytics, Google Tag Manager, Google Search Console, Google Looker Studio, and integration platforms like Zapier. Proficiency in social media platforms and their advertising tools (for e.g. Meta Ads Manager, LinkedIn Campaign Manager, Google Ads Manager etc.). Proficiency in UTM tracking. Understanding and experience of SEO, keyword research and tools like moz.com, ahrefs and/or SEMrush. Strong analytical skills and experience with reporting and measurement capacity. Strong technical skills to learn enterprise systems, software and tools. Solid knowledge of web environments with the ability to conduct test and pull web analytics. Understanding of paid media with emphasis on digital marketing and media. Excellent communications skills and time management. Strong interpersonal skills with a diverse group of individuals at all organizational levels, both inside and outside the university. Strong attention to detail and project management skills.
Desired Qualifications	Understanding and experience of SEO, keyword research and tools like moz.com, ahrefs and/or SEMrush. Ability to analyze, troubleshoot and resolve web issues. Experience in media selection and web accessibility standards/guidelines. Experience in higher education marketing preferred. Experience using market research tools preferred. Entrepreneurial, self-starter with tact and diplomacy skills.
Special Instructions to Applicants	Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law. Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
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MAIN CAMPUS
One University Drive
Orange, CA 92866
(714) 997-6815

RINKER HEALTH SCIENCE CAMPUS
9401 Jeronimo Road
Irvine, CA 92618

Contact Us
Office of Human Resources
One University Drive
Orange, California 92866
TalentServices@chapman.edu

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

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Original Job Description