Edtech.com's Summary

Drexel University College of Medicine is hiring a Website Manager. The Website Manager oversees the College's websites, collaborates with marketing teams and stakeholders, and develops strategies to optimize web content, functionality, and user engagement to drive traffic and conversions while maintaining brand standards.

Highlights

Manage daily operations and content updates for multiple websites associated with Drexel University College of Medicine and Drexel Medicine.
Analyze trends and search optimization data to enhance website exposure and marketing effectiveness.
Collaborate with internal departments including Admissions, Institutional Advancement, and Research to develop website content.
Identify and implement technical specifications to improve website usability, security, and compliance.
Lead project management efforts for website rebuilds and CMS upgrades.
Coordinate with multiple vendors providing diverse technical expertise.
Develop and implement social media strategies aligned with Drexel’s brand standards.
Report website performance metrics and user experience feedback to stakeholders.
Ensure positive user experiences through online customer service and website testing processes.
Require a Bachelor’s degree (or equivalent experience) and 5-7 years of experience with strong skills in HTML, CSS, JavaScript, CMS, and search optimization.
Compensation ranges from $62,630 to $93,950 annually, typically aligned with the minimum to midrange based on qualifications.

Website Manager Full Description

Job Summary

The Website Manager reports to the Executive Director of Marketing and Communications and oversees the websites for Drexel University College of Medicine, including its Graduate School of Biomedical Sciences and Professional Studies, and Drexel Medicine, the clinical practice group. Working in collaboration with the marketing and communications team and stakeholders to implement business strategies consistent with the goals of the organization, they are entrusted with showcasing the College online and with helping to drive traffic and conversions. The Website Manager will help devise strategies to optimize the website for promotional purposes, while ensuring that content and brand standards are maintained across all online channels, including social media. This position performs in an evolving environment.

Essential Functions

Oversee daily activities for the websites - including collaborating at a high level with internal and external stakeholders to ensure content is up to date, constantly new, and matches the strategies set forth by marketing.
Optimize website exposure by analyzing current trends, marketing opportunities, competitor performance and search optimization reporting to recommend steps to complement and maximize marketing strategies and content creation.
Perform, manage and evaluate the needs for the development of new website content areas as internal stakeholders including Admissions, Institutional Advancement, Research, Educational Affairs, and others.
Identify technical specifications to promote website functionality, including usability and security. Keep current with latest trends in web development, government regulations, as well as compliance policies and procedures at Drexel, through educational programming, meetings, professional organizations and internal resources such as IT.
Project management oversight from inception to final product, from small to large scale work, to include complete website rebuilds and migrations to new content management system versions and upgrades.
Work with and manage multiple vendors with diverse skill sets.
Aid in the development of a strategy for social media that will ensure engaging content and adherence to brand standards at Drexel.
Report out on web performance to stakeholders and conduct meetings to collect information and suggest improvements on web user experiences for target audiences. -
Implement online customer service and website testing processes to ensure positive and consistent user experiences.

Required Qualifications

Minimum of a Bachelor's Degree in computer science, IT, marketing/communications, related field or the equivalent combination of education and work experience.
- (Please review the Equivalency Chart for additional information.)
Minimum of five to seven years of experience.
Strong technical skills in areas including HTML, CSS, and JavaScript, as well as knowledge of search optimization and content management systems (CMS), are highly beneficial.

Physical Demands

Typically sitting at a desk/table

Location

Hybrid/Flexible Work Arrangement

Additional Information
This position is classified as Exempt, grade L. Compensation for this grade ranges from $62,630 to $93,950 per year. Please note that the offered rate for this position typically aligns with the minimum to midrange of this grade, but it can vary based on the successful candidate’s qualifications and experience, department budget, and an internal equity review.

Applicants are encouraged to explore the Professional Staff salary structure and Compensation Guidelines & Policies for more details on Drexel’s compensation framework. For information about benefits, please review Drexel’s Benefits Brochure.

Special Instructions to the Applicant
Please make sure you upload your CV/resume and cover letter when submitting your application.

A review of applicants will begin once a suitable candidate pool is identified.

#LI-Hybrid

Original Job Description

Job Summary

Essential Functions

Oversee daily activities for the websites - including collaborating at a high level with internal and external stakeholders to ensure content is up to date, constantly new, and matches the strategies set forth by marketing.
Optimize website exposure by analyzing current trends, marketing opportunities, competitor performance and search optimization reporting to recommend steps to complement and maximize marketing strategies and content creation.
Perform, manage and evaluate the needs for the development of new website content areas as internal stakeholders including Admissions, Institutional Advancement, Research, Educational Affairs, and others.
Identify technical specifications to promote website functionality, including usability and security. Keep current with latest trends in web development, government regulations, as well as compliance policies and procedures at Drexel, through educational programming, meetings, professional organizations and internal resources such as IT.
Project management oversight from inception to final product, from small to large scale work, to include complete website rebuilds and migrations to new content management system versions and upgrades.
Work with and manage multiple vendors with diverse skill sets.
Aid in the development of a strategy for social media that will ensure engaging content and adherence to brand standards at Drexel.
Report out on web performance to stakeholders and conduct meetings to collect information and suggest improvements on web user experiences for target audiences. -
Implement online customer service and website testing processes to ensure positive and consistent user experiences.

Required Qualifications

Minimum of a Bachelor's Degree in computer science, IT, marketing/communications, related field or the equivalent combination of education and work experience.
- (Please review the Equivalency Chart for additional information.)
Minimum of five to seven years of experience.
Strong technical skills in areas including HTML, CSS, and JavaScript, as well as knowledge of search optimization and content management systems (CMS), are highly beneficial.

Physical Demands

Typically sitting at a desk/table

Location

Hybrid/Flexible Work Arrangement

Special Instructions to the Applicant
Please make sure you upload your CV/resume and cover letter when submitting your application.

A review of applicants will begin once a suitable candidate pool is identified.

#LI-Hybrid

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