Curriculum Associates
Account Development Specialist
CRM
K-12
K-8
Edtech.com's Summary
Curriculum Associates is hiring an Account Development Specialist to drive growth by establishing partnerships with K–12 schools and districts. The role involves proactively managing leads, conducting outreach, understanding educator needs through consultative conversations, delivering virtual product demonstrations, and collaborating with sales and cross-functional teams to support adoption of educational tools and curricula that improve student outcomes.
Highlights
- Manage inbound leads and proactively reach out to decision makers to generate and advance sales pipeline opportunities.
- Conduct exploratory conversations and deliver virtual product demonstrations to educators.
- Build expertise in educational products and K-8 classroom challenges; maintain accurate customer data using Salesforce CRM.
- Gather competitive market insights and collaborate with Educational Sales Consultants and cross-functional teams.
- Represent the company at conferences and school visits.
- Required skills include excellent communication, strong follow-through, proficiency with business software (Outlook, Word, PowerPoint, Excel), and familiarity with chat-based AI tools; Salesforce experience preferred but not mandatory.
- Qualifications: Bachelor’s degree and 3-5 years in sales, customer service, or K-12 education; teaching experience valued.
- Compensation range: $43,375 to $70,875, with actual pay depending on experience and skills.
- Benefits include medical, dental, vision, life insurance, 401(k) with employer match, flexible vacation/sick policy, paid holidays, and winter office closure.
- The position offers structured onboarding, ongoing professional development, mentorship, and potential career advancement within the organization.
Account Development Specialist Full Description
At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation's K-8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.
The Account Development Specialist is an Inside Sales role focused on growing partnerships with K-12 schools and districts. At the heart of this job, you'll help educators discover and adopt tools and curriculum that directly improve student outcomes — combining relationship-building, product expertise, and consultative conversations to drive revenue growth and mission impact.
In this role, the Specialist acts as a prospecting agent for both new and existing accounts, conducting outreach efforts through calls, trials, emails, and presenting online product demonstrations. This role is an excellent opportunity for former educators looking to transition into EdTech while continuing to make a meaningful impact on teaching and learning at scale.
What you'll do:
Build Educator Partnerships
- Effectively manage inbound leads, following defined processes and engagement models
- Proactively reach out to decision makers, generating and advancing pipeline opportunities through the sales cycle
- Conduct exploratory conversations to understand educator needs
- Deliver virtual product demonstrations to interested educators
- Consistently meet or exceed activity and sales goals tied to quarterly bonuses
Collaborate & Grow
- Build product expertise and understanding of K-8 classroom challenges and trends
- Maintain accurate opportunity and customer data in CRM (Salesforce)
- Gather competitive information and share market insights with internal teams to inform strategy
- Partner closely with territory Educational Sales Consultants and cross-functional teams
- Represent the company at in-person conferences or school visits
Who we're looking for:
You don't need a traditional sales background to thrive here — many of our strongest performers came straight from the classroom. What matters most:
- Customer-centric mindset with a background in teaching, sales, or customer success—a genuine passion for improving education and supporting teachers and students
- Ability to translate classroom experience into consultative conversations with educators, understanding instructional needs and connecting them to solutions
- Results-oriented with strong follow-through and accountability
- Excellent communication and presentation skills
- Proficiency with essential business applications (Outlook, Word, PowerPoint, Excel) and chat-based AI tools, preferred experience with Salesforce (CRM) but not required
- Strong curiosity and the ability to quickly learn new products and processes
- Comfort with decision-making, accountability and managing multiple priorities
- Flexible thinking to pivot, adjust and strategize
- Demonstrates integrity, ethical standards, and professionalism
- A passion for improving education and supporting teachers and students
What working here feels like:
Career Growth: Structured onboarding and product training is just the beginning. The Account Development team operates in a fast-moving, collaborative environment where ideas are tested quickly and where seasonal priorities align with the K-12 academic calendar. Ongoing learning and development along with mentorship prepare employees for new challenges, products and territories with the opportunity to move into advanced roles over time.
Required Education and Experience:
- Bachelor's Degree
- 3-5 years of work experience with a background in sales, customer service, or K-12 education (or a combination)—teaching experience is highly valued and considered directly relevant
- Or a combination of education and experience that proves competencies required for the role. Transferrable skills and/or relevant expertise is preferred.
Benefits and Pay Range:
Pay Range - This role's range is $43,375-$70,875. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.
Benefits - Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company's 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.
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