Edtech.com's Summary

The Pennsylvania State University is hiring an Arboretum and Palmer Marketing and Engagement Assistant. This role involves leading the creation and implementation of social media content and marketing strategies to promote the Palmer Museum of Art and Arboretum as a unified cultural destination, while acting as a liaison between both units to coordinate joint communications and marketing efforts.

Highlights

Lead ideation, creation, and management of social media content including posts, stories, and reels for the Palmer Museum and Arboretum.
Develop engagement marketing strategies focused on for-fee programs and events to build earned income, attendance, and community belonging.
Prepare and execute joint marketing materials such as brochures, visitor guides, rack cards, digital signage, and onsite wayfinding.
Act as liaison between marketing, events, and education teams of both units to share research and ideas.
Attend and document events and programs to support marketing efforts.
Assist in planning overall marketing and communications strategy supporting both units and maintaining compliance with Penn State and outreach style guidelines.
Research and analyze social media and marketing practices in public gardens, museums, and cultural sectors.
Required qualifications include a Bachelor's degree; 1+ years relevant experience preferred for intermediate level, but experience can substitute for education at professional level.
Skills required: social media management, content creation, graphic design, photography, videography, and project/time management.
Compensation range is $42,100 to $67,300 annually, with comprehensive benefits including medical, dental, vision, retirement, paid time off, and a 75% tuition discount for employees and dependents.

Arboretum and Palmer Marketing and Engagement Assistant Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

The Palmer Museum of Art and The Arboretum at Penn State are seeking a shared Marketing and Communications Specialist with excellent interpersonal and creative communication abilities to join our unique multi-unit team and build the day-to-day partnership between the Arboretum/Penn State Outreach and the Palmer Museum/College of Arts and Architecture.

Key Responsibilities:

Lead ideation, organization, creation, and implementation of social media content and communications that relate to programs, partnerships, and overlap between the Palmer and Arboretum, including daily real-time updates, posts, stories, and reels, following best practices and industry trends
Strategize engagement marketing to grow the collective audience for the two units as one "cultural destination," assisting with the implementation and communication of new collaborations, programs, series, etc., with a special focus on for-fee programs and events that build earned income, attendance, and/or belonging.
Prepare and facilitate the execution of joint marketing materials and mass media communications that require review and approval from both units, e.g., events and rentals brochures, shared visitor guides and maps, rack cards, digital signage, day-to-day wayfinding and onsite signage, etc.
Act as a liaison between the Arboretum and Palmer's marketing, events, and programmatic education teams to share research, information, and ideas
Attend meetings with both groups as an embedded representative for the Palmer and Arboretum's shared interests, glean relevant content, and transform this into storylines and communication opportunities
Attend and document programs and events
Assist in the planning of overall marketing and/or communications strategy for both units by maintaining strong relationships with higher unit marketing communications strategists, being very familiar and compliant with Penn State, Outreach, and A+A style and practices as appropriate
Assist in the research and analysis of social media and marketing strategies used in public gardens, museums, and cultural arts sectors

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
If filled as Marketing and Communications Specialist - Intermediate Professional, this position

requires:Bachelor's Degree1+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:NoneIf filled as Marketing and Communications Specialist - Professional, this position requires:Bachelor's DegreeNo prior relevant work experience required; previous relevant work experience accepted in lieu of education.Required Certifications:None

This joint position works on-site in University Park, PA to conceive and execute engagement efforts linked to the collective marketing strategies of the Museum and Arboretum through social, print, and digital media.

The successful candidate for this role will be detail-oriented, self-disciplined, and creative. Embedded within the museum and arboretum teams, they will possess strong written and speaking communication skills and proven experience in social media management and content creation; graphic design; photography and videography; and project and time management. The liaison will employ a variety of tactics—alongside marketing and education strategy professionals—to create, conceptualize, edit, implement, and enhance various forms of shared content, including: social media posts and reels; marketing collateral; digital and print signage; advertising; website; and internal and external communications across staff and audiences from both units. The specialist will work to promote the Palmer Arboretum as a combined community cultural destination experience through their efforts.

How to Apply:

Please upload a cover letter and resume.

BACKGROUND CHECKS/CLEARANCES
This position requires the following clearances in addition to applicable background checks: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $42,100.00 - $67,300.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

Federal Contractors Labor Law Poster

PA State Labor Law Poster

Penn State Policies

Hotlines

Original Job Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

Key Responsibilities:

Lead ideation, organization, creation, and implementation of social media content and communications that relate to programs, partnerships, and overlap between the Palmer and Arboretum, including daily real-time updates, posts, stories, and reels, following best practices and industry trends
Strategize engagement marketing to grow the collective audience for the two units as one "cultural destination," assisting with the implementation and communication of new collaborations, programs, series, etc., with a special focus on for-fee programs and events that build earned income, attendance, and/or belonging.
Prepare and facilitate the execution of joint marketing materials and mass media communications that require review and approval from both units, e.g., events and rentals brochures, shared visitor guides and maps, rack cards, digital signage, day-to-day wayfinding and onsite signage, etc.
Act as a liaison between the Arboretum and Palmer's marketing, events, and programmatic education teams to share research, information, and ideas
Attend meetings with both groups as an embedded representative for the Palmer and Arboretum's shared interests, glean relevant content, and transform this into storylines and communication opportunities
Attend and document programs and events
Assist in the planning of overall marketing and/or communications strategy for both units by maintaining strong relationships with higher unit marketing communications strategists, being very familiar and compliant with Penn State, Outreach, and A+A style and practices as appropriate
Assist in the research and analysis of social media and marketing strategies used in public gardens, museums, and cultural arts sectors

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
If filled as Marketing and Communications Specialist - Intermediate Professional, this position

How to Apply:

Please upload a cover letter and resume.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $42,100.00 - $67,300.00.

Salary Structure - Information on Penn State's salary structure

CAMPUS SECURITY CRIME STATISTICS

EEO IS THE LAW

Federal Contractors Labor Law Poster

PA State Labor Law Poster

Penn State Policies

Hotlines

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Arboretum and Palmer Marketing and Engagement Assistant

Edtech.com's Summary

Arboretum and Palmer Marketing and Engagement Assistant Full Description

APPLICATION INSTRUCTIONS:

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