Marketing Content Specialist: Web Marketing

🇺🇸 Charlotte, NC

🕑 Temporary

💰 $40 - $42 per Hour

💻 Marketing

🗓️ October 31st, 2025

WCAG

Edtech.com's Summary

UNC Charlotte is hiring a Marketing Content Specialist: Web Marketing. This role involves creating clear, engaging, and brand-aligned digital content for the university's college and academic program websites, supporting enrollment and branding goals. The specialist collaborates with academic units and communications teams to plan, write, optimize, and manage web content using CMS platforms while applying SEO, accessibility, and UX best practices.

Highlights

Develop and write marketing-oriented web content aligned with UNC Charlotte's brand voice for college and academic program websites.
Manage content within WordPress and Drupal CMS platforms using templates and structured content fields.
Apply best practices in SEO, accessibility standards (WCAG), and mobile-first design to enhance user experience and discoverability.
Collaborate with web developers, designers, and university communications teams to ensure cohesive digital storytelling and usability.
Utilize analytics tools like Google Analytics to assess content performance and inform improvements.
Support multi-phase website redesign efforts including content migration, quality assurance, and governance documentation.
Bachelor's degree in communications, marketing, journalism, or related field with 2+ years of professional writing and web content development experience required.
Preferred skills include understanding of UX design principles, HTML/CSS basics, Adobe Creative Cloud proficiency, knowledge of editorial best practices, and familiarity with project management tools like monday.com or Asana.
Hourly pay range of $40-$42 for a temporary full-time position lasting 11 months.
Position resides within University Advancement, University Communications department, work unit Strategic Brand & Digital Engagement.