Assistant Director, Athletic Social Media Strategy & Revenue Generation

🇺🇸 Auburn, AL

🕑 Full-Time

💰 $43K - $65K

💻 Marketing

🗓️ September 17th, 2025

Hootsuite

Edtech.com's Summary

Auburn University is hiring an Assistant Director, Athletic Social Media Strategy & Revenue Generation. The role leads the strategy and execution of all AuburnTigers social media accounts, driving digital engagement and revenue growth through innovative content and strategic partnerships while aligning with departmental goals and collaborating with marketing teams.

Highlights

Lead and execute data-driven social media strategies for AuburnTigers accounts focused on storytelling, revenue, sponsor promotion, and brand awareness.
Develop year-round content plans using tools such as Hootsuite, Google Analytics, and the Auburn Athletics Data Warehouse.
Collaborate closely with the Marketing and Revenue Strategies team and War Eagle Creative for content creation and alignment with sales efforts.
Provide monthly analytics reports on engagement, revenue, and sponsor performance.
Partner with communications and Auburn Sports Properties for story promotion and sponsored content activation.
Manage external marketing, including email marketing and app push notifications, for two sports programs.
Comply with NCAA and SEC regulations; work nights and weekends as needed for live event coverage.
Required software knowledge: Microsoft Office Suite, Hootsuite, Google Analytics.
Minimum qualification: Bachelor's degree.
Salary range: $43,190 - $64,790 annually.