University of Kentucky
Marketing/Promotion Specialist Senior
🇺🇸 Lexington, KY
🕑 Full-Time
💰 $19 - $31 per Hour
💻 Marketing
🗓️ September 17th, 2025
Edtech.com's Summary
- Create and manage strategic content for multiple digital platforms to promote college initiatives.
- Develop and maintain a comprehensive multimedia marketing strategy and distribution standards.
- Apply digital marketing strategies including SEO practices and data analysis.
- Utilize tools such as Google Analytics and Social Studio.
- No supervisory responsibilities required for this position.
- Requires a Bachelor's degree and at least 1 year of related experience.
- Preferred experience includes media management, multimedia marketing, and social media.
- Salary ranges from $19.18 to $30.68 per hour.
- Position is full-time staff employment in the College of Business and Economics.
- Supports recruitment, development, and special projects for a college with over 4,000 students.
Marketing/Promotion Specialist Senior Full Description
Requisition Number | RE51660
Working Title |
Department Name | 8F000:College of Business and Economics
Work Location | Lexington, KY
Grade Level | 43
Salary Range | $19.18-30.68/hour
Type of Position | Staff
Position Time Status | Full-Time
Required Education | BA
Click here for more information about equivalencies: | https://hr.uky.edu/employment/working-uk/equivalencies
Required Related Experience | 1 yr
Required License/Registration/Certification | None
Physical Requirements | Long periods of sitting, ability to read and write, lifting, pushing, pulling up to 10 lbs
Shift | Days, nights/weekends as needed
Job Summary | The Gatton College of Business and Economics is searching for a Public Relationsand Digital Content Manager. The Manager will create and manage strategic contentfor multiple platforms to promote research, news, events and major initiatives of theCollege including development, recruitment, and special projects across all platformsusing the latest digital marketing strategies. Additionally, the position will develop andmaintain a comprehensive multimedia marketing strategy for the college and setstandards for distribution. The qualified candidate will display leadership, customer service, decision-making, innovation, and creativity.
The Gatton College of Business and Economics is nearing its 100th anniversary. Over that time, we have been preparing principled leaders for the global economy, producing high quality, influential research, and supporting economic growth in Kentucky and beyond. Accredited by the AACSB, Gatton proudly offers a full range of undergraduate, graduate and professional business and economics degrees and certificates in both a face to face an online format. We are housed in a 220,000 square foot state-of-the-art facility where the college accommodates the fastest growing student enrollment on UK’s campus, reaching over 4,000 students in Fall 2022. Through teaching, research, and outreach, the Gatton College has a direct, tangible influence on the lives of Kentucky’s citizens and people around the world. We are looking for professionals who embody the College’s tagline of “Blue Means Business".
Skills / Knowledge / Abilities | SEO Practics, Data analysis, Google Analysis or similiar
Social Studio
Does this position have supervisory responsibilities? | No
Preferred Education/Experience | Experience in Media Management and Multi Media Marketing, Social Media
Deadline to Apply | 09/29/2025
Our University Community | We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.
The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
- * Do you have at least 3 years of public relations/content marketing management experience?
- Yes
- No
- * Please describe your experience managing social media platforms.
(Open Ended Question) - * Please describe your experience working with higher education stakeholders.
(Open Ended Question)
- Resume
- Cover Letter
- © University of Kentucky
- Lexington, Kentucky 40506
- An Equal Opportunity University
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