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edtech.com
Rutgers University logo

Rutgers University

Assistant Director, Communications and Marketing

🇺🇸 Hybrid - Piscataway, NJ

🕑 Full-Time

💰 $78K - $115K

💻 Marketing

🗓️ July 17th, 2025

CRM Salesforce

Edtech.com's Summary

Rutgers University  is hiring an Assistant Director, Communications and Marketing for the Dean's Office within the School of Engineering. The role involves developing and implementing strategic marketing plans, operationalizing these plans through various digital and print marketing tactics, analyzing marketing data to assess effectiveness, and supporting content creation and communication efforts across departments and academic programs.

Highlights
  • Develop and implement strategic marketing plans for the School of Engineering and its departments.
  • Coordinate marketing efforts for undergraduate, graduate, and continuing education programs.
  • Manage digital advertising, paid search, Google Ads, social media, organic search, and print marketing materials.
  • Analyze marketing and recruitment data to evaluate effectiveness and adjust strategies accordingly.
  • Provide reports and analyses to deans and administrators.
  • Support content creation for social media, websites, print materials, and events such as convocation and awards dinners.
  • Collaborate on overall communication and marketing plans for the school.
  • Required skills include marketing strategy, digital marketing, analytics, project management, and excellent written and oral communication.
  • Preferred qualifications include a Master’s degree in marketing and Salesforce knowledge.
  • Salary range: $77,919 to $114,989 annually; full-time position with comprehensive benefits package.

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