Assistant Director of Digital Marketing & Communications, D.C. Area

Job Description

The Assistant Director of Digital Marketing and Communications plays a pivotal role in shaping and advancing the university’s digital presence and internal communications strategy in the greater Washington, D.C. area. As a key member of the D.C. area marketing and communications team, this position ensures digital efforts align with university-wide communication, marketing, and branding initiatives.

Reporting to the Director of Marketing and Communications, the Assistant Director oversees D.C. area digital platforms, including the website, internal employee resource site, e newsletters, digital display screens, and related tools. The position works closely with academic units, student and faculty services, administrative offices, and campus partners to strengthen awareness of Virginia Tech programs and initiatives in the greater D.C. area through consistent, engaging, and data-driven digital communications.

Key responsibilities include:
• Develop and implement an integrated digital marketing and communications strategy in support of D.C. area marketing and communication goals. Monitor, track, and report on metrics to measure communication program effectiveness.
• Manage digital campaigns that strengthen brand awareness, grow audience reach, and elevate D.C. area academic programs, events, industry partnerships, and research priorities.
• Collaborate with units and programs in the D.C. area to produce compelling digital content that highlights academic programs, research priorities, student success, and regional initiatives.
• Serve as the editor for the D.C. area website, SharePoint employee resource page, e-newsletters, digital display screens, campus notices, and other internal communications collateral.
• Oversee content strategy, updates, and enhancements for the D.C. area website and related microsites using the university CMS. Ensure digital content meets accessibility and usability standards.
• Partner with a digital content producer to align social media strategy for the D.C. area.
• Manage the internal D.C. area resource website, ensuring content is accurate, timely, well-organized, and aligned with internal communications priorities. Collaborate with HR, facilities, IT, and leadership to develop and publish internal news, announcements, resources, and employee facing content.
• Lead planning, writing, editing, production, and distribution of the weekly D.C. area employee newsletter. Monitor newsletter performance and apply data insights to improve readability, reach, and impact.
• Manage strategy, scheduling, and content creation for digital display screens. Coordinate with D.C. area units and programs to collect and review content for brand compliance, accuracy, and visual clarity.
• Manage digital projects and communications workflow with internal stakeholders. Oversee timelines for content creation, workflows, and deadlines for digital initiatives and internal communication requests.

Required Qualifications

• Master's degree in marketing, communications, digital media, or related field; or Bachelor's degree with experience equating to an advanced degree.
• Professional experience in digital marketing and communications, including developing and implementing digital strategies.
• Demonstrated experience managing websites, CMS platforms, social media, and digital analytics tools to evaluate performance and guide strategy.
• Strong writing, editing, and storytelling skills with the ability to adapt content for web, newsletters, and internal communications.
• Excellent organizational and project management skills with the ability to manage multiple projects, deadlines, and stakeholder requests in a fast-paced environment.

Preferred Qualifications

• Experience using Canva for graphic design and understanding of branding principles.
• Experience managing intranet platforms, digital signage systems, or internal communications programs.
• Knowledge of SharePoint, Adobe Campaign, Microsoft Teams, and other digital platforms.
• Experience in a higher education, large nonprofit organizations, or similar environments.

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Regular

Salary Information

$82,000 - $92,000

Hours per week

40+

Review Date

April 14th, 2026

Additional Information

Unable to Sponsor Work Visas.

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance.  These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.