Assistant Director of Enrollment Marketing and Communications

🇺🇸 Buffalo, NY

🕑 Full-Time

💰 $57K - $58K

💻 Marketing

🗓️ October 8th, 2025

Canva CRM

Edtech.com's Summary

University at Buffalo is hiring an Assistant Director of Enrollment Marketing and Communications. The role involves managing and coordinating student recruitment communications and marketing efforts across multiple channels, designing comprehensive communication plans aligned with university brand and diversity initiatives, and overseeing communication strategies in the Slate CRM system to support undergraduate and graduate enrollment.

Highlights

Manage multi-channel recruitment communications including advertising, email, social media, print, and digital signage.
Design and implement communication plans at program, department, and school levels to support student recruitment and enrollment.
Oversee all communications within the Slate CRM system.
Coordinate messaging throughout recruitment and admission cycles for both undergraduate and graduate students.
Ensure alignment with University at Buffalo brand strategy, communications policies, and institutional standards.
Track engagement and ROI metrics to guide data-driven improvements and advise program directors.
Maintain recruitment communications calendar and dynamic admissions web presence.
Support diversity, equity, and inclusion through tailored recruitment communications.
Manage relationships with external vendors for production of marketing materials.
Required qualifications include a bachelor's degree, minimum 2 years marketing experience, proficiency with Slate or similar CRM, strong communication skills, knowledge of design software (Adobe Creative Suite or Canva), SEO/SEM understanding, and project management capabilities.
Salary range is $57,151 - $58,000, full-time position under term appointment.