Email Marketing Specialist

🇺🇸 Charlotte, NC

🕑 Temporary

💰 $33 per Hour

💻 Marketing

🗓️ October 8th, 2025

CRM Salesforce

Edtech.com's Summary

The University of North Carolina at Charlotte is hiring an Email Marketing Specialist. This role leads and coordinates institution-wide email marketing efforts, manages a centralized email calendar, develops targeted campaigns and an email preference center, and collaborates across departments to enhance audience engagement and support university goals.

Highlights

Lead institution-wide email marketing efforts and manage a centralized email calendar.
Coordinate email sends across University Communications, University Advancement, and other university departments.
Act as liaison for integrating Ascend with Salesforce Marketing Cloud and other enterprise platforms.
Develop and implement an email preference center to allow audience opt-in/opt-out options.
Create targeted, behavior-based email campaigns aligned with institutional priorities.
Produce email marketing content for University Advancement and broader university stakeholders.
Required knowledge of CRM and email marketing platforms such as Salesforce Marketing Cloud.
Preferred skills include Adobe Creative Cloud for graphic design and proficiency in analytics tools.
Minimum qualifications: Bachelor's degree in marketing, communications, or related field plus 2 years of relevant experience.
Compensation is $33 per hour for a 40-hour workweek in a temporary, non-student role lasting 11 months.