Villanova University
Assistant Director of Marketing and Communication, Fitzpatrick College of Nursing
Clari
Rive
Edtech.com's Summary
Villanova University is hiring an Assistant Director of Marketing and Communication for the Fitzpatrick College of Nursing. The role involves developing and implementing marketing strategies to enhance the College's academic reputation and promote its graduate programs. This position manages multi-channel marketing campaigns, collateral materials, the College's website, and social media to support enrollment goals and communicate faculty and student achievements.
Highlights
- Develop and execute marketing campaigns for graduate programs aligned with Villanova's brand.
- Manage the College of Nursing’s website, social media accounts, and event promotions.
- Collaborate with the Director of Communication and Marketing and external media agencies.
- Create marketing assets including photography, video, presentations, and print materials.
- Write and deploy content across print, web, and social media platforms.
- Monitor and analyze advertising initiatives using tools like Google Analytics.
- Required skills: copywriting, project management, Google Analytics, social media marketing trends, and proficiency in Microsoft Office 365 and video conferencing software.
- Preferred familiarity with Adobe Experience Manager (AEM) or other CMS platforms; video editing skills are a plus.
- Minimum qualifications: Bachelor’s degree in marketing or a related field and at least 3 years of marketing and communications experience.
- Salary range: $65,000 – $70,000, depending on qualifications and factors like department budget and market data.
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