Villanova University
Assistant Director of Marketing and Communications, Villanova School of Business
🇺🇸 Villanova, PA
🕑 Full-Time
💰 $65K - $70K
💻 Marketing
🗓️ August 7th, 2025
Edtech.com's Summary
- Manage development and maintenance of the Villanova School of Business website ensuring content accuracy, engagement, and alignment with strategic priorities.
- Apply best practices in mobile optimization, accessibility (WCAG 2.1), UX/UI, and SEO to enhance user experience.
- Support marketing initiatives by creating digital and print materials, producing content, managing e-newsletters, and supporting events and sponsorships.
- Collect, analyze, and present data from web analytics, social media, and email campaigns to improve strategies.
- Collaborate with University Communications and Marketing and University Technology Services on web and marketing projects.
- Required skills include experience with Adobe Experience Manager (AEM), Google Analytics, Site Improve, Google Search Console, and strong writing/editing abilities.
- Bachelor's degree in marketing, communications, or related fields plus at least three years of relevant professional experience.
- Proficiency in Microsoft Office suite, especially Teams, Word, PowerPoint, Excel, and Outlook.
- Preferred qualifications include higher education experience and familiarity with Air Table, Slate, Qualtrics, Power BI, MS Power Automate, or Tableau.
- Salary range is $65,000 to $70,000, with flexibility based on qualifications and other factors.
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