Edtech.com's Summary

Michigan State University's College of Communication Arts and Sciences is hiring a Social Media and Digital Content Manager. The role involves developing and executing social media and email marketing strategies, creating and managing digital content, and evaluating campaign effectiveness to support alumni engagement, student recruitment, reputation building, and internal communications.

Highlights

Lead planning, creation, implementation, and evaluation of digital content across multiple platforms.
Manage and moderate the college's social media presence and identify new platform opportunities.
Administer email marketing software and create digital newsletters.
Collaborate with university communications teams to align social media and digital strategies.
Use social media data to refine strategies and prepare reports for leadership.
Maintain a digital content calendar for marketing and communication efforts.
Required experience with social media management tools such as Sprout, Hootsuite, and Sprinklr.
Bachelor's degree in communications, marketing, or related field with 1-3 years of relevant work experience.
Preferred experience with email marketing platforms like MailChimp, HubSpot, or Constant Contact.
Supports communities such as LinkedIn Groups related to the college.

Social Media and Digital Content Manager / Communications Manager I Full Description

Working/Functional Title

Social Media and Digital Content Manager

Position Summary

Reporting to the Director of Communication and Marketing, you'll be a strategic partner in shaping and executing social media and email marketing strategies that support the college's goals - including alumni engagement, student recruitment, reputation building, and internal communications.

As a key member of our marketing and communications team, you will lead the planning, creation, implementation, and evaluation of digital content across a variety of platforms. You'll collaborate with colleagues who are passionate about storytelling, design, data, and strategy - and who are committed to professional growth, transparent communication, clear expectations and a shared sense of direction and purpose.

What we offer:

A creative, inclusive, and collaborative work environment
A hybrid schedule with a minimum of three days on-site per week
The opportunity to work at one of the nation's top communication colleges, home to more that 4,500 students, 60,000 alumni, and internationally renowned faculty
Employer paid benefit options and retirement matching programs

About ComArtSci:

Founded in 1955 as the first college of its kind in the U.S., MSU's College of Communication Arts and Sciences is a leader in innovation, research, and education. We're proud of our top-ranked programs, dynamic community, and ongoing commitment to shaping the future of communication.

WHAT YOU'LL DO:

Translate story and marketing content into formats best suited for social media, including creating graphics and writing posts and captions.
Curate, maintain and evaluate the college’s social media presence, including fulfilling admin and moderation functions and identifying opportunities to use new channels or platforms.
Administer email marketing software and implement and evaluate campaigns, including building digital newsletters using existing story content.
Provide expertise and best practices for the college’s various social media platforms.
Develop and maintain the marketing and communication team's digital content calendar.
Collaborate with MSU’s University Communications and Marketing team to align efforts with university-led social media and other digital initiatives and leverage resources.
Evaluate and report on the effectiveness of social media tactics and email campaigns, including the creation of user-friendly reports for colleagues and college leadership.
Keep the marketing and communications team up to date on social media and email marketing trends and technologies.
Support efforts to foster and maintain ComArtSci-related social media communities such as LinkedIn Groups.

Minimum Requirements

Bachelor's degree in communications, marketing, or a related field or equivalent combination of education and experience.
1-3 years of related work experience.
Experience managing or leading the management of a multi-platform social media presence for an organization.
Experience editing graphics tailored to social media.
Experience with social media management software such as Sprout, Hootsuite and Sprinklr.
Experience using social media data to develop and refine social media strategy.

Desired Qualifications

A commitment to lifelong learning, staying current with social media best practices, new technologies, and creating a positive, inclusive workplace.
3+ years of related work experience.
Experience with email marketing software such as MailChimp, HubSpot and Constant Contact.

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Application Materials

Cover letter
Resume
Social media work samples

Work Hours

STANDARD 8-5

Website

https://comartsci.msu.edu/

Remote Work Statement

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

Bidding eligibility ends August 12, 2025, 11:55 PM

Original Job Description

Working/Functional Title

Social Media and Digital Content Manager

Position Summary

What we offer:

A creative, inclusive, and collaborative work environment
A hybrid schedule with a minimum of three days on-site per week
The opportunity to work at one of the nation's top communication colleges, home to more that 4,500 students, 60,000 alumni, and internationally renowned faculty
Employer paid benefit options and retirement matching programs

About ComArtSci:

WHAT YOU'LL DO:

Translate story and marketing content into formats best suited for social media, including creating graphics and writing posts and captions.
Curate, maintain and evaluate the college’s social media presence, including fulfilling admin and moderation functions and identifying opportunities to use new channels or platforms.
Administer email marketing software and implement and evaluate campaigns, including building digital newsletters using existing story content.
Provide expertise and best practices for the college’s various social media platforms.
Develop and maintain the marketing and communication team's digital content calendar.
Collaborate with MSU’s University Communications and Marketing team to align efforts with university-led social media and other digital initiatives and leverage resources.
Evaluate and report on the effectiveness of social media tactics and email campaigns, including the creation of user-friendly reports for colleagues and college leadership.
Keep the marketing and communications team up to date on social media and email marketing trends and technologies.
Support efforts to foster and maintain ComArtSci-related social media communities such as LinkedIn Groups.

Minimum Requirements

Bachelor's degree in communications, marketing, or a related field or equivalent combination of education and experience.
1-3 years of related work experience.
Experience managing or leading the management of a multi-platform social media presence for an organization.
Experience editing graphics tailored to social media.
Experience with social media management software such as Sprout, Hootsuite and Sprinklr.
Experience using social media data to develop and refine social media strategy.

Desired Qualifications

A commitment to lifelong learning, staying current with social media best practices, new technologies, and creating a positive, inclusive workplace.
3+ years of related work experience.
Experience with email marketing software such as MailChimp, HubSpot and Constant Contact.

Equal Employment Opportunity Statement

Required Application Materials

Cover letter
Resume
Social media work samples

Work Hours

STANDARD 8-5

Website

https://comartsci.msu.edu/

Remote Work Statement

Bidding eligibility ends August 12, 2025, 11:55 PM

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