Assistant Director of Marketing, VandalStore Retail and E-commerce

Edtech.com's Summary

University of Idaho is hiring an Assistant Director of Marketing, VandalStore Retail and E-commerce. This role leads daily marketing operations for the VandalStore, managing retail and e-commerce marketing activities, promotions, campaigns, and collaborative projects to align marketing strategy with business priorities and enhance the customer experience.

Highlights

Manage marketing calendar and execution for VandalStore retail and e-commerce channels.
Plan and execute integrated marketing campaigns including signage, email, social, and digital performance marketing.
Maintain and create website content with HTML knowledge.
Coordinate licensing and support events and promotions.
Requires four years of professional marketing experience in retail or e-commerce settings.
Experience supervising staff and working with cross-functional teams.
Preferred skills include Adobe Creative Suite, strong writing/editing, data-driven decision making, and paid media campaign management.
Valid driver’s license required; ability to work nonstandard hours and travel.
Compensation is $34 to $36 per hour, full-time, fiscal year appointment.
Reports to Director of Business Development, Marketing and Communications within Auxiliary Services division.

Assistant Director of Marketing, VandalStore Retail and E-commerce Full Description

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Position Details

Position Information

Internal Posting?
Posting Number	SP005220P
Position Title	Assistant Director of Marketing, VandalStore Retail and E-commerce
Division/College	Auxiliary Services
Department	Auxiliary Services
Location	Moscow
Posting Context Statement	The Assistant Director of Marketing, VandalStore Retail and E-commerce leads day-to-day marketing operations for the VandalStore, including in-store and digital commerce marketing, promotions planning, campaign execution and continuous improvement across vandalstore.com. Reporting to the Director of Business Development, Marketing and Communications for Auxiliary Services, this position works in close partnership with the VandalStore Chief Retail and Merchandising Administrator and store leadership to align marketing strategy with business priorities, product planning and the customer experience.
Position Overview	This role is designed to assume primary ownership of the VandalStore’s marketing calendar and execution, reducing the routine marketing workload carried by store leadership and ensuring consistent, timely and high-quality delivery across channels. The assistant director collaborates on major seasonal initiatives and high-visibility promotions while independently directing most day-to-day retail and e-commerce marketing activity, supported by interns and junior marketing staff. Duties may include: Project management Relationship building Integrated campaign planning Signage and visual messaging Email and social marketing Paid and organic digital performance, and SEO Maintaining/creating web content Licensing coordination Support for events and promotions Other duties as assigned
Unit URL	Division of Finance and Administration (DFA) \| University of Idaho

Position Qualifications

Required Experience	Four years of professional marketing experience with increasing responsibility for planning and executing multi-channel campaigns Experience managing day-to-day marketing operations for a consumer-facing brand in a retail or e-commerce environment Experience partnering with business leaders and cross-functional teams to prioritize work, meet deadlines and deliver results in a fast-paced environment Experience producing or coordinating customer-facing marketing assets, including in-store marketing materials, digital content and promotional communications Experience supervising, training or coordinating staff Experience maintaining and updating website content, including working knowledge of HTML to edit homepage features, promotional modules, links, banners and time-sensitive messaging Experience working within brand standards and compliance requirements, including trademark and licensing considerations or comparable brand-governance processes
Required Education	High School diploma or equivalent
Required Other	Possess a valid driver’s license and be able to meet policy requirements for driving university-owned vehicles Ability to work nonstandard business hours, including weekends and holidays Ability to travel
Additional Preferred	Ability to use data and performance insights to inform recommendations, improve outcomes and support decision-making Proficiency in Adobe Creative Suite, especially Illustrator, InDesign and Photoshop Strong writing and editing skills for customer-facing messaging across email, web and in-store channels Familiarity with brand standards and trademark licensing workflows or comparable brand-governance requirements. Experience in/with: Leading retail and e-commerce marketing with a high-volume promotions calendar Improving digital commerce performance through testing, optimization and performance reporting Managing paid media campaigns and budgets, including audience targeting, flighting and optimization Website content management and campaign execution, including landing pages, promotional modules and time-sensitive updates Partnering with buyers or merchandise teams to plan campaigns and storytelling before product arrives Coordinating product photography or creative production for apparel and merchandise Evaluating new marketing tools, including automation and AI-enabled workflows, to improve speed and effectiveness
Physical Requirements & Working Conditions	Ability to lift, carry and/or otherwise move up to 40 pounds occasionally
Degree Requirement	N/A: No degree requirement

Posting Information

FLSA Status	Non-Exempt
Employee Category	Classified
Pay Range	$34 - $36 per hour
Type of Appointment	Fiscal Year
FTE	1
Full Time/Part Time	Full Time
Funding	This position is contingent upon the continuation of work and/or funding.
A visa sponsorship is available for the position listed in this vacancy.	No
Posting Date	04/02/2026
Closing Date
Open Until Filled	Yes
Special Instructions to Applicants	This in-person position is based in Moscow, Idaho and not offering Visa sponsorship. To receive first consideration, please submit a letter of qualification, current resume, and references (last 3 supervisors) no later than April 16th. In your letter of qualifications ( human-resources-letter-of-qualification-template.docx ) using details and examples, please address all of the required and preferred qualifications for this position and how your experience and skills align. If you would like to see the full job description, please contact Christy Day at cday@uidaho.edu.
Applicant Resources	https://www.uidaho.edu/human-resources/careers/applicant-resources
Background Check Statement	Applicants who are selected as final possible candidates must be able to pass a criminal background check.
EEO Statement	The University of Idaho is an equal employment opportunity employer, including veterans and individuals with disabilities.

Applicant Documents

Required Documents

Resume/CV
List of References
Letter of Qualification

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

* How did you hear about this employment opportunity?
- Academic Careers
- Association of Public and Land Grant Universities (APLU)
- Chronicle
- Facebook
- HigherEd/Academic Impressions
- Higher Ed Jobs
- Idaho Department of Labor/Job Service including Job Central or Idaho Works (Idahoworks.gov)
- Indeed.com
- Inside Higher Ed
- LinkedIn
- Newspaper
- Other Venue
- Professional Listservs (Ex: NACUBO, AAAE, ISMC, etc.)
- University of Idaho Website
- University of Idaho Daily Register
- University of Idaho Employee
- Word of Mouth
- Militaryjob.com
- DSPSjobs.com
- Higher Education Recruitment Consortium (HERC)
* Were you referred to this employment opportunity by a current University of Idaho employee? If so, please provide their name and department.
(Open Ended Question)

University of Idaho Human Resources
Moscow, ID 83844-4332
(208) 885-3638
employment@uidaho.edu

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Original Job Description

Toggle navigation

Assistant Director of Marketing, VandalStore Retail and E-commerce Bookmark this Posting Print Preview | Apply for this Job

Position Details

Position Information

Internal Posting?
Posting Number	SP005220P
Position Title	Assistant Director of Marketing, VandalStore Retail and E-commerce
Division/College	Auxiliary Services
Department	Auxiliary Services
Location	Moscow
Posting Context Statement	The Assistant Director of Marketing, VandalStore Retail and E-commerce leads day-to-day marketing operations for the VandalStore, including in-store and digital commerce marketing, promotions planning, campaign execution and continuous improvement across vandalstore.com. Reporting to the Director of Business Development, Marketing and Communications for Auxiliary Services, this position works in close partnership with the VandalStore Chief Retail and Merchandising Administrator and store leadership to align marketing strategy with business priorities, product planning and the customer experience.
Position Overview	This role is designed to assume primary ownership of the VandalStore’s marketing calendar and execution, reducing the routine marketing workload carried by store leadership and ensuring consistent, timely and high-quality delivery across channels. The assistant director collaborates on major seasonal initiatives and high-visibility promotions while independently directing most day-to-day retail and e-commerce marketing activity, supported by interns and junior marketing staff. Duties may include: Project management Relationship building Integrated campaign planning Signage and visual messaging Email and social marketing Paid and organic digital performance, and SEO Maintaining/creating web content Licensing coordination Support for events and promotions Other duties as assigned
Unit URL	Division of Finance and Administration (DFA) \| University of Idaho

Position Qualifications

Required Experience	Four years of professional marketing experience with increasing responsibility for planning and executing multi-channel campaigns Experience managing day-to-day marketing operations for a consumer-facing brand in a retail or e-commerce environment Experience partnering with business leaders and cross-functional teams to prioritize work, meet deadlines and deliver results in a fast-paced environment Experience producing or coordinating customer-facing marketing assets, including in-store marketing materials, digital content and promotional communications Experience supervising, training or coordinating staff Experience maintaining and updating website content, including working knowledge of HTML to edit homepage features, promotional modules, links, banners and time-sensitive messaging Experience working within brand standards and compliance requirements, including trademark and licensing considerations or comparable brand-governance processes
Required Education	High School diploma or equivalent
Required Other	Possess a valid driver’s license and be able to meet policy requirements for driving university-owned vehicles Ability to work nonstandard business hours, including weekends and holidays Ability to travel
Additional Preferred	Ability to use data and performance insights to inform recommendations, improve outcomes and support decision-making Proficiency in Adobe Creative Suite, especially Illustrator, InDesign and Photoshop Strong writing and editing skills for customer-facing messaging across email, web and in-store channels Familiarity with brand standards and trademark licensing workflows or comparable brand-governance requirements. Experience in/with: Leading retail and e-commerce marketing with a high-volume promotions calendar Improving digital commerce performance through testing, optimization and performance reporting Managing paid media campaigns and budgets, including audience targeting, flighting and optimization Website content management and campaign execution, including landing pages, promotional modules and time-sensitive updates Partnering with buyers or merchandise teams to plan campaigns and storytelling before product arrives Coordinating product photography or creative production for apparel and merchandise Evaluating new marketing tools, including automation and AI-enabled workflows, to improve speed and effectiveness
Physical Requirements & Working Conditions	Ability to lift, carry and/or otherwise move up to 40 pounds occasionally
Degree Requirement	N/A: No degree requirement

Posting Information

FLSA Status	Non-Exempt
Employee Category	Classified
Pay Range	$34 - $36 per hour
Type of Appointment	Fiscal Year
FTE	1
Full Time/Part Time	Full Time
Funding	This position is contingent upon the continuation of work and/or funding.
A visa sponsorship is available for the position listed in this vacancy.	No
Posting Date	04/02/2026
Closing Date
Open Until Filled	Yes
Special Instructions to Applicants	This in-person position is based in Moscow, Idaho and not offering Visa sponsorship. To receive first consideration, please submit a letter of qualification, current resume, and references (last 3 supervisors) no later than April 16th. In your letter of qualifications ( human-resources-letter-of-qualification-template.docx ) using details and examples, please address all of the required and preferred qualifications for this position and how your experience and skills align. If you would like to see the full job description, please contact Christy Day at cday@uidaho.edu.
Applicant Resources	https://www.uidaho.edu/human-resources/careers/applicant-resources
Background Check Statement	Applicants who are selected as final possible candidates must be able to pass a criminal background check.
EEO Statement	The University of Idaho is an equal employment opportunity employer, including veterans and individuals with disabilities.

Applicant Documents

Required Documents

Resume/CV
List of References
Letter of Qualification

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

* How did you hear about this employment opportunity?
- Academic Careers
- Association of Public and Land Grant Universities (APLU)
- Chronicle
- Facebook
- HigherEd/Academic Impressions
- Higher Ed Jobs
- Idaho Department of Labor/Job Service including Job Central or Idaho Works (Idahoworks.gov)
- Indeed.com
- Inside Higher Ed
- LinkedIn
- Newspaper
- Other Venue
- Professional Listservs (Ex: NACUBO, AAAE, ISMC, etc.)
- University of Idaho Website
- University of Idaho Daily Register
- University of Idaho Employee
- Word of Mouth
- Militaryjob.com
- DSPSjobs.com
- Higher Education Recruitment Consortium (HERC)
* Were you referred to this employment opportunity by a current University of Idaho employee? If so, please provide their name and department.
(Open Ended Question)

University of Idaho Human Resources
Moscow, ID 83844-4332
(208) 885-3638
employment@uidaho.edu

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Assistant Director of Marketing, VandalStore Retail and E-commerce

Edtech.com's Summary

Assistant Director of Marketing, VandalStore Retail and E-commerce Full Description

Growth Marketing Manager

Director of Lifecycle Marketing

Marketing Communications Management

Marketing Coordinators

Senior Lifecycle Marketing Manager