Assistant Director, Product Marketing

Edtech.com's Summary

Chapman University is hiring an Assistant Director, Product Marketing. The role involves developing and executing marketing strategies to increase awareness, engagement, and enrollment for graduate programs across all schools and colleges, acting as a liaison among academic units, admissions, vendors, and marketing teams to ensure clear program messaging and brand alignment.

Highlights

Develop and implement comprehensive go-to-market strategies for graduate programs.
Collaborate with academic units, admissions, external vendors, and marketing teams.
Plan and manage multi-channel marketing campaigns and content creation.
Track and report campaign performance, adjusting strategies based on data.
Experience required in CRM systems, lead nurturing, SEO, Google Analytics, and paid media platforms.
Bachelor’s degree in communications, marketing, business, data analytics, or related field.
Minimum 5 years of marketing experience, preferably in higher education graduate/professional settings.
Strong skills in competitive benchmarking, market research, project management, and content strategy.
Expected salary range of $85,000 - $100,000 annually.
Work in person with an expected presence in the office 3-5 days per week.

Assistant Director, Product Marketing Full Description

Chapman University

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Please see Special Instructions for more details.

Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

Posting Details

Position Information

Position Title	Assistant Director, Product Marketing
Position Type	Regular
Job Number	SA68824
Full or Part Time	full-time 40 hours weekly
Fair Labor Standard Act Classification	Exempt
Anticipated Pay Range	$85,000 - $100,000
Pay Range Information	Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Position Summary Information

Job Description Summary	The Assistant Director, Product Marketing, reporting to the Director of Integrated Marketing & Strategy, is responsible for developing and executing go-to-market strategies that drive awareness, engagement, and enrollment for all graduate-level program offerings across all Chapman’s schools and colleges. The assistant director serves as a liaison between academic units, admission teams, external vendors, and SMC to ensure program differentiation, value propositions, and messaging are effectively articulated to prospective students across multiple channels, supporting enrollment growth and student engagement. This position is in person in Orange, CA and the candidate will be expected to be in the office 3-5 days a week.
Responsibilities	Program Marketing Strategy Develop comprehensive marketing strategies for graduate programs across all schools and colleges. Translate academic offerings into compelling messaging tailored to target audiences. Support competitive benchmarking and market research to identify unique selling points and inform positioning. Campaign Planning & Management Work closely with school/college partners, program directors, and admission counselors to gather program insights and updates. Partner and collaborate with web/digital, content, creative teams, and media agencies to plan and execute multi-channel marketing campaigns. Coordinate with schools/colleges to identify, engage, and maintain a roster of students and alumni; support their participation in storytelling, testimonials, and other marketing initiatives. Ensure all marketing materials align with institutional brand standards and meet program-specific goals. Support email/text nurturing journeys to guide prospective students through the admissions funnel. Manage the lifecycle of marketing campaigns from kickoff to completion utilizing the project management system. Create and maintain project plans, timelines, task lists, and milestones. Actively monitor progress, resolve bottlenecks, and escalate risks when needed. Content & Asset Development Write and/or oversee creation of content for marketing collateral such as program pages, brochures, landing pages, emails, ad copy etc. that communicates program differentiators, outcomes, and value propositions. Ensure all content aligns with brand standards, is optimized for search engines, and resonates with prospective graduate students. Performance Analysis & Reporting Track, measure, and report on marketing campaign performance, using insights to refine strategies. Monitor inquiry, application and enrollment trends to assess campaign impact and identify new opportunities. Support other duties for SMC as assigned.
Required Qualifications	Bachelor’s degree in communications, marketing, business, data analytics or related field. Minimum 5 years of experience in a dedicated marketing role. Proven track record of developing, executing, and measuring marketing strategies for products and/or programs in a higher education graduate or professional education setting. Must be able to independently develop effective go-to-market strategies without the assistance of an agency partner, using data, market trends, competitive analysis, and a deep understanding of segmentation, channel and content strategies. Experience with competitive benchmarking and market research to inform product/program positioning. Experience with CRM systems, lead nurturing campaigns, and performance tracking. Proven ability to plan, prioritize multiple projects, and complete them in a timely manner. Experience working with and maintaining effective relationships with external agencies and vendors for marketing purposes. Strong writing, editing, communication, and interpersonal skills. Solid knowledge of digital marketing, content strategy, and paid media. Experience in Google Analytics, Google Tag Manager, Google Data Studio and in social media platforms and their advertising tools (Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads Manager etc.) and UTM tracking Skills in organizing and planning, problem analysis and problem solving. High proficiency in SEO, keyword research and tools like moz.com, ahrefs and/or SEMrush Strong analytical skills and experience with reporting and measurement capacity.
Desired Qualifications	Technical skills to learn enterprise systems, software and tools. Knowledge of web environments with the ability to conduct test and pull web analytics. Experience in web accessibility standards/guidelines. Experience in higher education marketing. Experience using market research tools. Entrepreneurial, self-starter with tact and diplomacy skills.
Special Instructions to Applicants	Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law. Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
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MAIN CAMPUS
One University Drive
Orange, CA 92866
(714) 997-6815

RINKER HEALTH SCIENCE CAMPUS
9401 Jeronimo Road
Irvine, CA 92618

Contact Us
Office of Human Resources
One University Drive
Orange, California 92866
TalentServices@chapman.edu

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

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Original Job Description