Edtech.com's Summary

The LEGO Group is hiring an Assistant Manager, AMS Paid Media. This role involves overseeing the affiliate program across the Americas, driving ecommerce growth through strategic digital marketing campaigns, and coordinating campaign execution with media agencies and internal teams.

Highlights

Manage the Affiliate Program in the US, Canada, and Mexico markets.
Participate in weekly reporting on digital performance and support marketing and SEO teams with action plans.
Build and maintain relationships with publishers to grow sales and new audience engagement on LEGO.com.
Identify opportunities for sales growth and audience expansion focused on ecommerce KPIs.
Maintain expertise across digital marketing channels including affiliate marketing, SEM, SEO, PPC, and programmatic.
Required experience with major affiliate networks such as Amazon Associates, Rakuten, AWIN, and Commission Junction.
Proficiency in Excel and analytics tools, with budgeting experience and knowledge of basic finance principles.
Salary range from $81,600 to $122,400 USD, with comprehensive benefits and bonus eligibility.
Excellent communication skills and ability to present digital marketing performance insights.
Nice to have: experience with Adobe Analytics and affiliate marketing from publisher or network perspectives.

Assistant Manager, AMS Paid Media Full Description

Assistant Manager, AMS Paid Media

Location
Boston, Massachusetts, United States of America
Category
Sales, Marketing & Product Management

Job Description

Are you passionate about performance marketing and ready to make a real impact? We’re looking for a talented individual to help shape and drive our marketing strategies across the Americas.

In this exciting role you will help contribute to cohesive performance marketing KPIs, with clear storylines on campaigns and marketing performance, as you coordinate the execution of day-to-day campaign activation with our media agencies and in-house functional experts!

Core Responsibilities

Oversee and manage our Affiliate Program in AMS markets, across the US, Canada and Mexico.
Participate in weekly standup reporting sessions around our sales plans, update teams on digital performance, and implement the action plans for our Performance Marketing & SEO team.
Drive effectiveness in our affiliate marketing program across AMS markets, establishing strong relationships and building new publisher partnerships to grow LEGO.com sales, traffic and new audience growth.
Identify new opportunities for growth, focusing on ecommerce KPIs for sales, new audience growth, and engagement.
Maintain a broad view across digital performance marketing levers including affiliate marketing, search marketing, and programmatic, and support functional teams gain local insights to improve performance.

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is concentrated on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences.

Our team is spread across the globe, and we are adept to the current working climate, with dedication to the digitization of workflows and collaboration among all our colleagues.

Working within our branded ecosystem, this role will be strongly tied to digital performance metrics across clear KPIs that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will be especially focused on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Do you have what it takes?

Proven digital marketing experience across multiple digital channels, including SEM, SEO, PPC, affiliate, and display.
Hands-on affiliate marketing experience across big networks including ideally any of Amazon Associates, Rakuten, AWIN, Commission Junction or others in this space.
Excellent communication skills are required, and comfortable in presenting both broad and detailed views on performance marketing channels.
Incredibly structured and organized approach to performance data; proficient levels in excel and analytics.
Budgeting experience across digital channels, with general knowledge of basic finance principles.
Comfortable working in a fast-paced team, and excited by problem-solving complex challenges, becoming a change lead, and approach obstacles pragmatically.
Fluency in English

Nice to have:

Practical experience in affiliate marketing as a publisher, advertiser or affiliate network account lead.
Adobe Analytics experience

Additional details on this position

The salary for this position has a range of $81,600 - $122,400 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description

Assistant Manager, AMS Paid Media

Location
Boston, Massachusetts, United States of America
Category
Sales, Marketing & Product Management

Job Description

Are you passionate about performance marketing and ready to make a real impact? We’re looking for a talented individual to help shape and drive our marketing strategies across the Americas.

Core Responsibilities

Oversee and manage our Affiliate Program in AMS markets, across the US, Canada and Mexico.
Participate in weekly standup reporting sessions around our sales plans, update teams on digital performance, and implement the action plans for our Performance Marketing & SEO team.
Drive effectiveness in our affiliate marketing program across AMS markets, establishing strong relationships and building new publisher partnerships to grow LEGO.com sales, traffic and new audience growth.
Identify new opportunities for growth, focusing on ecommerce KPIs for sales, new audience growth, and engagement.
Maintain a broad view across digital performance marketing levers including affiliate marketing, search marketing, and programmatic, and support functional teams gain local insights to improve performance.

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is concentrated on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences.

Our team is spread across the globe, and we are adept to the current working climate, with dedication to the digitization of workflows and collaboration among all our colleagues.

Do you have what it takes?

Proven digital marketing experience across multiple digital channels, including SEM, SEO, PPC, affiliate, and display.
Hands-on affiliate marketing experience across big networks including ideally any of Amazon Associates, Rakuten, AWIN, Commission Junction or others in this space.
Excellent communication skills are required, and comfortable in presenting both broad and detailed views on performance marketing channels.
Incredibly structured and organized approach to performance data; proficient levels in excel and analytics.
Budgeting experience across digital channels, with general knowledge of basic finance principles.
Comfortable working in a fast-paced team, and excited by problem-solving complex challenges, becoming a change lead, and approach obstacles pragmatically.
Fluency in English

Nice to have:

Practical experience in affiliate marketing as a publisher, advertiser or affiliate network account lead.
Adobe Analytics experience

Additional details on this position

The salary for this position has a range of $81,600 - $122,400 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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Assistant Manager, AMS Paid Media

Edtech.com's Summary

Assistant Manager, AMS Paid Media Full Description

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