Edtech.com's Summary

Cengage Group is hiring an Event Specialist responsible for managing the logistics and execution of trade shows and in-person events. The role involves collaborating with marketing, product, and sales teams to ensure events align with brand and campaign strategies, managing budgets, vendor coordination, and onsite event support.

Highlights

Lead all aspects of trade show and event execution from planning to completion
Collaborate with marketing, product, and sales teams to implement events
Manage event budgets and vendor payments
Analyze post-event feedback for continuous improvement
Coordinate logistics such as venue selection, booth setup, A/V, transportation, and catering
Build and maintain online registration sites using Cvent
Provide onsite event management and support
Requires proficiency in MS Office, Office 365, and advanced Excel skills
Must have a BA in Hospitality, Marketing, or related field and 1-3 years of event planning and contract negotiation experience
Compensation ranges from $20.00 to $25.00 USD per hour, with incentives possible for sales roles

Event Specialist Full Description

Event Specialist

Michigan, USA

Full time

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

https://www.cengagegroup.com/about/inclusion-and-diversity/.

Cengage Academic is seeking an Event Specialist responsible for the logistical execution of trade shows and in-person hosted events. The Event Specialist will work closely with stakeholders to ensure all trade shows reflect and support our overarching brand, product & campaign strategies.

Essential Duties:

Collaborate with members of the marketing, product, and sales teams to implement trade shows and customer events
Provide strategic event management expertise to marketing and product partners throughout the execution process
Lead all aspects of trade show and event execution from launch to completion
Manage and supervise event budgets and spend, including timely payments for all services provided to Cengage
Review and analyse post-event feedback and customer interactions for future improvements
Provide logistical support to team members as needed, ranging from meeting food orders to registration site builds and customer satisfaction survey creation
Based on project, specific duties could include:
Work with multiple vendors to secure booth space, arrange for equipment, utilities and inbound/outbound shipments
Site research, selection and contract review for event venues and services
Build and maintain online registration sites (using Cvent)
Coordinate and communicate logistics for A/V, internet, sleeping rooms, equipment rental, parking, air and ground transportation, food and beverage, etc.
Make sure to communicate clearly with customers to give them the information they need to market and promote all upcoming events
Travel to events to provide onsite management as needed

Requirements:

Must have

BA in Hospitality, Marketing, or other related experience
Excellent verbal and written communication skills
1-3 Years of tradeshow/event planning
1-3 Years contract negotiation experience
1-2 years of using events to drive Brand Awareness, Demand Generation and Sales Enablement
Exceptional project management skills with utmost attention to detail
Ability to meet deadlines in a fast-paced environment
Ability to work independently with a positive attitude and ability to learn
Ability to travel 5 to 8 times per year
Able to meet physical demands associated with essential functions of the role, including lifting 50 lbs., packing and unpacking event materials, and standing for extended periods
Requires proficiency with MS Office and Office 365 and a mastery of Excel

Preferred

Strong understanding of events impact on the marketing funnel and sales pipeline
Experience with Event Technology (Cvent or similar) and Project Management technology (Workfront or similar)

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure, and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$20.00 - $25.00 USD

Original Job Description

Event Specialist

Michigan, USA

Full time

We believe in the power and joy of learning

Our culture values diversity, engagement, and discovery

https://www.cengagegroup.com/about/inclusion-and-diversity/.

Essential Duties:

Collaborate with members of the marketing, product, and sales teams to implement trade shows and customer events
Provide strategic event management expertise to marketing and product partners throughout the execution process
Lead all aspects of trade show and event execution from launch to completion
Manage and supervise event budgets and spend, including timely payments for all services provided to Cengage
Review and analyse post-event feedback and customer interactions for future improvements
Provide logistical support to team members as needed, ranging from meeting food orders to registration site builds and customer satisfaction survey creation
Based on project, specific duties could include:
Work with multiple vendors to secure booth space, arrange for equipment, utilities and inbound/outbound shipments
Site research, selection and contract review for event venues and services
Build and maintain online registration sites (using Cvent)
Coordinate and communicate logistics for A/V, internet, sleeping rooms, equipment rental, parking, air and ground transportation, food and beverage, etc.
Make sure to communicate clearly with customers to give them the information they need to market and promote all upcoming events
Travel to events to provide onsite management as needed

Requirements:

Must have

BA in Hospitality, Marketing, or other related experience
Excellent verbal and written communication skills
1-3 Years of tradeshow/event planning
1-3 Years contract negotiation experience
1-2 years of using events to drive Brand Awareness, Demand Generation and Sales Enablement
Exceptional project management skills with utmost attention to detail
Ability to meet deadlines in a fast-paced environment
Ability to work independently with a positive attitude and ability to learn
Ability to travel 5 to 8 times per year
Able to meet physical demands associated with essential functions of the role, including lifting 50 lbs., packing and unpacking event materials, and standing for extended periods
Requires proficiency with MS Office and Office 365 and a mastery of Excel

Preferred

Strong understanding of events impact on the marketing funnel and sales pipeline
Experience with Event Technology (Cvent or similar) and Project Management technology (Workfront or similar)

About Cengage Group

Compensation

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