Edtech.com's Summary

BARBRI is hiring an Organic Content Marketing Specialist to support and execute omni-channel marketing initiatives that drive B2C revenue and brand engagement for their law school, bar exam prep, and bar prep supplements product lines. The role involves collaborating with cross-functional teams to develop accurate marketing messaging, managing content deployment across digital channels, and analyzing campaign performance to optimize strategies.

Highlights

Collaborate with product, creative, and support teams to ensure marketing accuracy
Develop a deep understanding of product offerings, target audiences, and market competition
Manage creative requests, stakeholder feedback, and project deadlines
Execute marketing strategies via digital channels, email, blogs, and social media
Maintain a unified organic content calendar across channels
Analyze campaign performance metrics to refine marketing efforts
Create content including emails and organic posts
Provide support for webinars and live events
Required skills include experience with Marketo, Canva, JIRA, Zoom, and analytics tools like Google Analytics
Compensation ranges from $60,000 to $65,000 annually
Qualifications include 1 to 5 years in digital marketing and strong communication skills

Organic Content Marketing Specialist Full Description

Organic Content Marketing Specialist

Job Overview

BARBRI is looking for a motivated and detail-oriented Organic Marketing Specialist to support the execution of omni-channel marketing initiatives that drive B2C revenue and brand engagement for BARBRI’s law school, bar exam prep and bar prep supplements product lines.

Reporting to our Senior Manager of Go-to-Market Strategy, Bar Review, you will help execute marketing strategies that drive revenue and brand awareness for BARBRI’s law school (West Academic Study Aids, 1L/2L/3L Success), Bar Review and our portfolio of Bar Prep Supplements, and related product lines. This is a hands-on, execution-focused role with opportunities to grow and contribute creatively, and an ideal opportunity for someone who wants to advance their product marketing career and thrive in a fast-paced environment.

As a member of our Creative Brand Strategy Team, and will collaborate with BARBRI’s other Centers of Excellence, including: UX/UI, Marketing Ops/Demand Transformation, Paid Media, and Analytics & Insights.

Responsibilities

Collaborate with and gather product details from cross-functional teams (Product, Creative, Student Support, Dev, etc.) to ensure marketing messaging is accurate
Develop a strong understanding of the product, target audience, and competitive landscape
Submit creative request tickets, manage stakeholder feedback, track progress, and ensure deadlines are met
Assist in the execution of marketing strategies across digital channels, email, blogs, and social media
Coordinate marketing materials and ensure consistent brand messaging and tone across materials
Build and maintain unified organic content calendar and process to deploy across channels
Assist in evaluating key campaign performance metrics to optimize marketing strategies and enhance messaging effectiveness
Occasional content drafting: including emails and other organic content
Provide event support, including webinars and live engagements

Qualifications

1–5 years of experience in digital marketing
Strong organizational skills and attention to detail
Ability to manage multiple projects and deadlines in a fast-paced environment
Excellent written and verbal communication skills
Experience working with marketing tools (e.g., email platforms, project management software, analytics dashboards). Experience in Marketo, Canva, JIRA, and Zoom preferred.
Working knowledge of basic analytics (Google Analytics, UTM tracking, etc.)
A self-starter attitude with a willingness to learn and grow
Creative thinker with a passion for innovation and continuous improvement

Thrive Beyond the Basics: Our Perks Package

We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:

Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
And More!

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

Barbri is an equal opportunity employer workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.

Department
BARBRI Global Marketing
Locations
Dallas, TX, Eagan, MN, Remote
Remote status
Fully Remote
Yearly salary
$60,000 - $65,000
Employment type
Full-time

Original Job Description

Organic Content Marketing Specialist

Job Overview

Responsibilities

Collaborate with and gather product details from cross-functional teams (Product, Creative, Student Support, Dev, etc.) to ensure marketing messaging is accurate
Develop a strong understanding of the product, target audience, and competitive landscape
Submit creative request tickets, manage stakeholder feedback, track progress, and ensure deadlines are met
Assist in the execution of marketing strategies across digital channels, email, blogs, and social media
Coordinate marketing materials and ensure consistent brand messaging and tone across materials
Build and maintain unified organic content calendar and process to deploy across channels
Assist in evaluating key campaign performance metrics to optimize marketing strategies and enhance messaging effectiveness
Occasional content drafting: including emails and other organic content
Provide event support, including webinars and live engagements

Qualifications

1–5 years of experience in digital marketing
Strong organizational skills and attention to detail
Ability to manage multiple projects and deadlines in a fast-paced environment
Excellent written and verbal communication skills
Experience working with marketing tools (e.g., email platforms, project management software, analytics dashboards). Experience in Marketo, Canva, JIRA, and Zoom preferred.
Working knowledge of basic analytics (Google Analytics, UTM tracking, etc.)
A self-starter attitude with a willingness to learn and grow
Creative thinker with a passion for innovation and continuous improvement

Thrive Beyond the Basics: Our Perks Package

Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
And More!

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.

Department
BARBRI Global Marketing
Locations
Dallas, TX, Eagan, MN, Remote
Remote status
Fully Remote
Yearly salary
$60,000 - $65,000
Employment type
Full-time

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