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edtech.com
Auburn University logo

Auburn University

Assoc VP, Marketing

🇺🇸 Auburn, AL

🕑 Full-Time

💰 $170K - $341K

💻 Marketing

🗓️ July 28th, 2025

Edtech.com's Summary

Auburn University is hiring an Associate Vice President of Marketing. This role directs the development and execution of a comprehensive, institution-wide marketing strategy to strengthen Auburn's reputation and visibility while aligning with university goals. The Associate Vice President also provides leadership continuity in the absence of the Vice President, overseeing marketing teams and strategic initiatives.

Highlights
  • Leads development and ongoing refinement of Auburn University's comprehensive marketing and positioning strategy.
  • Ensures excellence and alignment with university priorities across marketing, graphic design, and creative services teams.
  • Provides strategic counsel to senior leadership on market positioning, visibility, and audience engagement.
  • Collaborates with campus units to develop marketing strategies supporting the university mission and goals.
  • Guides data-informed targeted campaigns using market research, analytics, and audience segmentation.
  • Manages the university’s marketing budget and represents marketing leadership at campus and national events.
  • Advanced knowledge of digital marketing tools, creative production workflows, and data analytics.
  • Bachelor’s degree in Marketing, Communications, Business, or related field plus 15 years of relevant experience, including 5 years in leadership roles.
  • Salary range: $170,460 - $340,910 annually.
  • Reports to the Vice President for Public Affairs, Communication and Marketing in the Communications and Marketing division.

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