Associate Director, Marketing and Communications

Associate Director, Marketing and Communications

Bookmark this Position Posting Print Preview | Apply for this Job

Department Code  | 21701-2100
Department  | Law College-Dean
Job Title  | Associate Director, Marketing and Communications
Location  | Syracuse, NY
Pay Range  | $72,500 - $90,000
Pay Determination  | Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level  | S5
FLSA Status  | Exempt
Hours  | Standard University business hours.

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type  | Full-time
Campus  | Syracuse, NY
Unionized Position Code  | UA

Job Description  | The Associate Director, Marketing and Communications plays a key role in advancing the Syracuse University College of Law’s strategic priorities through thoughtful, data-informed content planning and execution. This position is responsible for developing/maintaining the COL’s website content, ensuring updates align with institutional messaging and priorities, and collaborating with SU’s Division of Marketing to follow brand standards, governance, and digital strategy. In partnership with the Dir. of Strategic Marketing and Communications, the Assoc Director leads digital storytelling initiatives that showcase students, alumni, faculty, and the COL’s impact, coordinating with SU’s Division of Marketing editorial and content teams to amplify stories across channels.

In addition to content strategy, this role manages departmental administration and operations, including budget tracking, purchase order processing, vendor coordination, contract management, and digital asset organization. The Assoc Director also supports special projects by interfacing with photographers, videographers, and enrollment marketing partners to advance enrollment goals and institutional initiatives. Further responsibilities include monitoring and reporting on digital performance metrics, overseeing digital signage, managing events calendar, and ensuring consistent, engaging communication across platforms.

This position is part of a bargaining unit and is represented by the union SEIU, Local 200United.
Education and Experience  | Bachelor’s degree in marketing, Communications, Business Administration, or a related field. 5-7 years of relevant experience in marketing operations, project management, or communications. Experience in higher education or complex organizational environments is preferred.

Skills and Knowledge  | Expertise in content management systems (WordPress, Drupal, SharePoint) and email marketing platforms (HTML emails). Strong organizational and project management skills. Experience with social media management tools. Experience with Adobe Suite Programs (Photoshop, InDesign, Illustrator). Strong writing, interpersonal, and communication skills. Budget management and vendor coordination experience. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Familiarity with project tracking systems and ticketing workflows. Proficiency in Microsoft Office Suite and other productivity tools. Knowledge of AP Style.

Responsibilities  | Website Management: Developing and maintaining website content, ensuring timely updates, and aligning copy with institutional messaging and priorities. Works with/collaborates with the division of marketing, including digital, social, and content strategy, follows established university brand standards, governance, and approach. Work with/collaborate with the division of marketing, including on digital, social, and content strategy. 

Digital Storytelling and Publishing Strategy: In collaboration with the Director of Strategic Marketing and Communications, this role will focus on highlighting current students and alumni on our website and social media platforms, ensuring alignment with the college’s strategic goals and brand objectives. Work with our University’s editorial calendar, coordinates content with marketing content strategy and developing content consistent with University brand approach, creates and share stories about the accomplishments of faculty, students, and alumni worldwide in coordination with Syracuse University’s Marketing Content and Digital Teams. Work with Syracuse University’s editorial calendar. Coordinate content with marketing content strategy and develop content consistent with Syracuse University brand approach.
Department Administration and Operations: Track and manage the department’s budget, process Purchase Orders (PO), source quotes from third party vendors, and work closely with budget and finance teams and vendors to coordinate contracts, SOWs, payments etc. Lead digital asset organization and file management for the department. Coordinate departmental meetings and collaborations with university stakeholders, while also partnering with Syracuse University’s Division of Marketing to support university-wide goals.

Special Project Support:Interface with outside vendors (photographers, videographers, etc.) in support of special projects and initiatives as assigned by the Director. This also includes coordination with our Enrollment Marketing partner in support of Syracuse Law’s enrollment marketing strategies and goals.

Reporting:Monitor and report on digital performance metrics, using analytics to assess content effectiveness and support departmental key performance indicators (KPIs).
Physical Requirements  | Not Applicable
Tools/Equipment  | Not Applicable
Application Instructions  | In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University  | Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area  | Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement  | Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans  | Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Respectful and Welcoming Community  | Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.
Quick Link  | https://www.sujobopps.com/postings/110963
Job Posting Date  | 09/22/2025
Application Deadline  |
Full Consideration By  |
Job Category  | Staff
Message to Applicants  | 

Applicant Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

621 Skytop Road | Suite 1001 | Syracuse, NY 13244 – 5300 | 315.443.4042
© 2017 - Syracuse University, All Rights Reserved. | Accessibility | Privacy | Accreditation | syr.edu