Edtech.com's Summary

Macmillan Learning is hiring an Associate Manager/Manager of Marketing and Publicity, Podcasts. This role involves driving audience growth for podcasts, supporting hosts, and leading marketing and publicity strategies across digital platforms. The ideal candidate is creative, strategic, organized, and experienced in audience development and digital marketing campaigns. They will manage social media strategies, create marketing assets, and collaborate with partners to amplify audience reach.

Highlights

Develop and execute marketing and publicity campaigns.
Plan and manage content promotion across platforms.
Own social media strategy and content production.
Essential skills: audience development, digital marketing.
Salary range: $60,000-$75,000 annually.
Requires 2-4+ years of experience in digital marketing or related fields.
Experience with podcasts and digital media preferred.
Must be highly organized and able to manage multiple projects.
Strong analytical mindset and communication skills required.

Associate Manager/Manager of Marketing and Publicity, Podcasts Full Description

Associate Manager/Manager of Marketing and Publicity, Podcasts

Job Category: Marketing

Requisition Number: ASSOC003070

Full-Time

120 Broadway
New York, NY 10271, USA

Job Details

Description

The Macmillan Audio team is looking for an Associate Manager/ Manager of Marketing and Publicity, Podcasts to join the Quick and Dirty Tips team. This role is essential in growing our podcast audience, supporting QDT hosts, and leading strategic marketing and publicity efforts across platforms.

This individual will be a creative and strategic thinker with a passion for audience development, content marketing, and digital storytelling. They should be highly organized, collaborative, and excited about the opportunity to grow a loyal listener base through thoughtful promotion and engagement. A background in digital marketing, publicity, or social content strategy is preferred—especially with hands-on experience in audience growth campaigns across digital platforms.

What You’ll Do:

Develop and execute comprehensive marketing and publicity campaigns to drive audience growth, increase downloads, and support QDT’s revenue goals.
Plan and manage content promotion campaigns for new episodes, show launches, seasonal initiatives, and cross-promotions.
Own social media strategy and content production across platforms, ensuring creative is optimized for reach and engagement.
Create and distribute marketing assets, including short-form video, graphics, email newsletters, and ad copy.
Support podcast hosts by providing marketing guidance, promotional assets, and coordination for interviews or media opportunities.
Collaborate with external partners and Macmillan imprints to identify new opportunities for discovery, amplification, and audience development.
Track and analyze performance data across social media, podcast platforms, and newsletters; use insights to refine future strategies.
Stay up to date on podcast and digital media trends to inform campaign planning and promotional tactics.

What You’ll Bring:

Demonstrated expertise in audience development and executing content promotion campaigns, experience with podcasts a plus.
Strong understanding of newsletter and social media strategy, including experience managing content calendars and creating platform-optimized content.
Excellent verbal and written communication skills.
Highly organized and able to manage multiple projects simultaneously.
Analytical mindset with attention to performance metrics and creative testing.
Comfort working cross-functionally with internal teams and external partners.
Enthusiasm for podcasts, digital media, and storytelling.

Ideal Experience:

Assoiate Manager: 2+ years of experience in digital marketing, content strategy, publicity, or audience development (internships included).
Manager: 4+ years of experience in digital marketing, content strategy, publicity, or audience development (internships included)
Experience working in podcasting, publishing, or a digital-first media environment.
College degree or equivalent professional experience.

This role will have an annual salary of $60,000-$75,000 based on experience.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Original Job Description

Associate Manager/Manager of Marketing and Publicity, Podcasts

Job Category: Marketing

Requisition Number: ASSOC003070

Full-Time

120 Broadway
New York, NY 10271, USA

Job Details

Description

What You’ll Do:

Develop and execute comprehensive marketing and publicity campaigns to drive audience growth, increase downloads, and support QDT’s revenue goals.
Plan and manage content promotion campaigns for new episodes, show launches, seasonal initiatives, and cross-promotions.
Own social media strategy and content production across platforms, ensuring creative is optimized for reach and engagement.
Create and distribute marketing assets, including short-form video, graphics, email newsletters, and ad copy.
Support podcast hosts by providing marketing guidance, promotional assets, and coordination for interviews or media opportunities.
Collaborate with external partners and Macmillan imprints to identify new opportunities for discovery, amplification, and audience development.
Track and analyze performance data across social media, podcast platforms, and newsletters; use insights to refine future strategies.
Stay up to date on podcast and digital media trends to inform campaign planning and promotional tactics.

What You’ll Bring:

Demonstrated expertise in audience development and executing content promotion campaigns, experience with podcasts a plus.
Strong understanding of newsletter and social media strategy, including experience managing content calendars and creating platform-optimized content.
Excellent verbal and written communication skills.
Highly organized and able to manage multiple projects simultaneously.
Analytical mindset with attention to performance metrics and creative testing.
Comfort working cross-functionally with internal teams and external partners.
Enthusiasm for podcasts, digital media, and storytelling.

Ideal Experience:

Assoiate Manager: 2+ years of experience in digital marketing, content strategy, publicity, or audience development (internships included).
Manager: 4+ years of experience in digital marketing, content strategy, publicity, or audience development (internships included)
Experience working in podcasting, publishing, or a digital-first media environment.
College degree or equivalent professional experience.

This role will have an annual salary of $60,000-$75,000 based on experience.

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Associate Manager/Manager of Marketing and Publicity, Podcasts

Edtech.com's Summary

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