Wiley
Associate Marketing Manager
Edtech.com's Summary
Wiley is hiring an Associate Marketing Manager. The role involves managing marketing campaigns and programs for physical sciences journals, developing integrated marketing strategies, creating marketing content, collaborating with editorial and marketing teams, and analyzing campaign performance to drive growth and engagement in the physical sciences portfolio.
Highlights
- Manage marketing campaigns tailored to physical sciences journals' subject areas and researcher communities.
- Develop and execute integrated marketing campaigns to increase submissions, readership, and journal awareness.
- Create marketing assets including web content, email campaigns, author resources, and conference materials.
- Collaborate closely with editorial teams and regional marketers for aligned marketing initiatives and journal launches.
- Track and analyze campaign performance and marketing ROI to inform strategy improvements.
- Manage vendor relationships and coordinate with external agencies.
- Support budget management and reporting for journals and marketing initiatives.
- Requires a qualification in Marketing, Communications, Publishing, Business, or related fields.
- Minimum 3 years marketing experience, preferably in academic publishing or scientific/technical fields.
- Strong project management, communication skills, and proficiency with marketing platforms and analytics tools.
- Understanding of author journey and publishing lifecycle preferred.
- Salary range: 70,400 USD to 98,533 USD.
- Works with a portfolio focused on physical sciences journals in the Advanced Portfolio.
Associate Marketing Manager Full Description
Job Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
The Associate Marketing Manager, Advanced Marketing (Physical Sciences Journals) will play a key role in driving visibility, readership, engagement and submissions for physical sciences journals in the Advanced Portfolio. This role supports strategic marketing priorities through the execution of targeted campaigns, market insights, and cross-functional collaboration. The Associate Manager will manage journal marketing initiatives, contribute to content strategy, and help strengthen the positioning of our physical sciences portfolio in the marketplace.
Key Responsibilities & Duties:
Marketing Strategy & Execution
- Manage marketing campaigns and programs for a portfolio of physical sciences journals, tailoring plans to specific subject areas, researcher communities, and market needs.
- Develop and execute integrated marketing campaigns in partnership with senior team members to drive submission growth, readership, and journal awareness.
Key Responsibilities & Duties:
Marketing Strategy & Execution
- Manage marketing campaigns and programs for a portfolio of physical sciences journals, tailoring plans to specific subject areas, researcher communities, and market needs.
- Develop and execute integrated marketing campaigns in partnership with senior team members to drive submission growth, readership, and journal awareness.
- Plan and execute events and sponsorships as outlined in marketing plans
- Track data for initiatives and adapt plans according to results
Content Development & Communication
- Lead creation of marketing assets—including web content, email campaigns, author resources, promotional materials, and conference collateral.
- Craft targeted communications for authors, reviewers, editors, and the broader research community.
Cross-Functional Collaboration
- Partner closely with editorial and wider marketing teams to align marketing initiatives with journal development priorities, special issues, new launches & regional opportunities
- Coordinate go‑to‑market efforts for new journal initiatives and subject‑area promotions.
- Work with campaigns, subject marketers and regional marketing teams to ensure cohesive global execution and message alignment.
Performance & Operations
- Track and analyze campaign performance, author engagement metrics, and marketing ROI; synthesize insights into recommendations for continuous improvement. - Manage vendor relationships and coordinate external agencies supporting journal marketing activities.
- Support budget management, tracking, and reporting for assigned journals and initiatives.
- Contribute to the ongoing enhancement of marketing processes, tools, and best practices.
Required Qualifications -
Qualification in Marketing, Communications, Publishing, Business, or related field.
- 3+ years of experience in marketing, preferably within academic publishing, scholarly communication, or a related scientific/technical field.
- Strong project management skills with the ability to prioritize across multiple journals and deadlines.
- Excellent written and verbal communication skills, with an ability to translate technical subject matter into compelling messaging.
- Proficiency with marketing platforms, analytics tools, and research methodologies. - Experience analyzing and reporting on campaign performance and audience insights.
- Creative thinker with a data‑informed approach to marketing optimization.
- Collaborative mindset with experience working across editorial, sales, product, or similar teams.
- Experience managing vendors and supporting marketing budget activities.
- Strong attention to detail and ability to manage complex initiatives across multiple stakeholders.
- Understanding of the author journey, publishing lifecycle, and broader academic research ecosystem preferred.
- Track data for initiatives and adapt plans according to results
Content Development & Communication
- Lead creation of marketing assets—including web content, email campaigns, author resources, promotional materials, and conference collateral.
- Craft targeted communications for authors, reviewers, editors, and the broader research community.
Cross-Functional Collaboration
- Partner closely with editorial and wider marketing teams to align marketing initiatives with journal development priorities, special issues, new launches & regional opportunities
- Coordinate go‑to‑market efforts for new journal initiatives and subject‑area promotions.
- Work with campaigns, subject marketers and regional marketing teams to ensure cohesive global execution and message alignment.
Performance & Operations
- Track and analyze campaign performance, author engagement metrics, and marketing ROI; synthesize insights into recommendations for continuous improvement. - Manage vendor relationships and coordinate external agencies supporting journal marketing activities.
- Support budget management, tracking, and reporting for assigned journals and initiatives.
- Contribute to the ongoing enhancement of marketing processes, tools, and best practices.
Required Qualifications -
Qualification in Marketing, Communications, Publishing, Business, or related field.
- 3+ years of experience in marketing, preferably within academic publishing, scholarly communication, or a related scientific/technical field.
- Strong project management skills with the ability to prioritize across multiple journals and deadlines.
- Excellent written and verbal communication skills, with an ability to translate technical subject matter into compelling messaging.
- Proficiency with marketing platforms, analytics tools, and research methodologies. - Experience analyzing and reporting on campaign performance and audience insights.
- Creative thinker with a data‑informed approach to marketing optimization.
- Collaborative mindset with experience working across editorial, sales, product, or similar teams.
- Experience managing vendors and supporting marketing budget activities.
- Strong attention to detail and ability to manage complex initiatives across multiple stakeholders.
- Understanding of the author journey, publishing lifecycle, and broader academic research ecosystem preferred.
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:70,400 USD to 98,533 USD#LI-CW1
Job Posting Title:Associate Marketing Manager
Location:Hoboken (HQ), NJ, USA
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