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edtech.com
Finalsite logo

Finalsite

Associate Product Marketing Manager- Comms

🇺🇸 Remote - US

🕑 Full-Time

💰 $47K - $95K

💻 Marketing

🗓️ December 15th, 2025

K-12 SaaS

Edtech.com's Summary

Finalsite is hiring an Associate Product Marketing Manager for Communications. This role drives go-to-market strategies, crafts product positioning and messaging, and collaborates cross-functionally to support product launches and customer adoption of Finalsite’s communication tools.

Highlights
  • Execute go-to-market plans for new enrollment features and initiatives.
  • Develop positioning and messaging reflecting product value and customer insights.
  • Create marketing collateral, enablement materials, and digital content to increase product awareness and adoption.
  • Conduct market research and competitor analysis to inform strategy.
  • Collaborate with Product, Sales, Client Success, Enablement, and Demand Gen teams for alignment.
  • Support sales through collateral development, product training, and customer persona alignment.
  • Track campaign performance and optimize efforts based on reporting.
  • Required 2-3 years of product marketing or demand generation experience in B2B SaaS.
  • Strong communication, messaging, storytelling, and organizational skills.
  • Preferred experience with sales enablement tools (e.g., Highspot, Pendo) and knowledge of edtech or K-12 markets.

Associate Product Marketing Manager- Comms Full Description

Associate Product Marketing Manager- Comms


Marketing | 100% Remote in the U.S | Full Time | From $47,000 to $95,000 per year
Job Description

Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students, engage families, build community — and thrive. More than 7,000 schools and districts worldwide trust Finalsite’s integrated platform for their websites, communications, mobile apps, enrollment, and marketing services. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com.

VISION
Finalsite will transform the way school communities engage with their schools.

SUMMARY OF THE ROLE
As Associate Product Marketing Manager, you support and help drive our go-to-market strategies, product positioning, and messaging to showcase the unique value of your product area. You’ll work cross-functionally to support product launches, develop impactful sales enablement materials, and help customers fully understand and adopt Finalsite features. This role is ideal for a strategic marketer who thrives on building compelling narratives and connecting solutions to customer needs.

While you’ll specialize in Finalsite’s Communications tools, you’ll also have the opportunity to collaborate across Finalsite’s broader product suite as needed.

LOCATION
100% Remote - Anywhere within the US

RESPONSIBILITIES
  • Partner with the team leader to execute GTM plans for new enrollment features and initiatives.

  • Develop positioning and messaging that reflects product value and voice of the customer

  • Create marketing collateral, enablement materials, digital content, and communications to drive product awareness and adoption

  • Support market research and competitor analysis to inform strategy and positioning

  • Collaborate closely with Product, Sales, Client Success, Enablement, Demand Gen, and other teams to drive alignment

  • Contribute to sales success by developing collateral, product training, and tools aligned to customer personas and use cases

  • Be the marketing subject matter expert on your product, your roadmap, and your customer needs.

  • Partner with customers to identify case study and testimonial candidates

  • Develop a strong understanding of customer success

  • Create guides and best practices that drive successful product adoption

  • Track campaign performance and provide reporting to optimize efforts

QUALIFICATIONS AND SKILLS
  • 2-3 years of experience in product marketing, demand generation, and/or content production, ideally in B2B SaaS companies
  • Track record of successful contributions to product launches and GTM programs
  • Strong communication skills (written and verbal)
  • Highly organized with great attention to detail
  • Experience crafting compelling and visually appealing sales and marketing collateral
  • Ability to understand the big picture and balance customer needs with larger initiatives
  • Have a team-first mindset and a desire to set others up for success
  • Strong messaging, positioning, and storytelling skills with a customer-centric mindset
  • (Nice to have) Experience with sales enablement and/or product experience management tools like Highspot or Pendo
  • Bonus: Experience in edtech, enrollment, and/or K–12 markets a plus!

RESIDENCY REQUIREMENT
Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES
Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.

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