Udemy
B2B Retention Marketing Manager
🇺🇸 Hybrid - Denver, CO
🕑 Full-Time
💰 $95K - $119K
💻 Marketing
🗓️ May 16th, 2025
CRM
SaaS
Tableau
Edtech.com's Summary
Udemy is hiring a B2B Retention Marketing Manager. This role involves managing global customer lifecycle campaigns, developing marketing strategies to enhance customer engagement, and collaborating with cross-functional teams to drive retention and growth. Responsibilities also include creating segmentation strategies, optimizing customer experiences, and supporting team adoption and program alignment.
Highlights
- Manage global customer lifecycle campaigns for activation, engagement, and growth.
- Utilize marketing automation systems for complex customer journeys.
- Compensation ranges from $95,000 to $119,000 USD plus benefits and equity.
- 5+ years of experience in B2B growth marketing or lifecycle management.
- Strong analytical skills and experience with CRM automation tools like Braze.
- Work effectively with cross-functional teams such as Data Science and Customer Success.
- Required skills include strategic thinking, data-driven decision-making, and cross-functional influence.
- Benefits include unlimited Udemy course access and annual professional development stipend.
B2B Retention Marketing Manager Full Description
B2B Retention Marketing Manager
Denver, CO
About us
At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped nearly 80 million learners and more than 17,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. Learn more about us on our company page.
Where we work
This hybrid position requires three days per week in our Denver, CO office.
About your skills
- Strategic Thinking: You can translate business objectives into comprehensive retention strategies that effectively balance immediate revenue needs with sustainable long-term growth through personalized customer experiences.
- Data-Driven Decision Making: You excel at using data to identify opportunities, make decisions, and measure impact while maintaining focus on key revenue metrics
- Cross-Functional Influence: You build strong relationships across teams and effectively align stakeholders around growth initiatives that drive business results
- Technical Expertise: You have experience and knowledge in marketing automation systems and can architect complex customer journeys while maintaining technical best practices in deliverability and compliance
About this role
Udemy is looking for an experienced B2B Lifecycle Marketing Manager to evolve and manage our global customer experience around Org/Admin onboarding, adoption, retention, and growth. This role focuses on developing marketing campaigns that help organization-level users– admins, owners, and group leads– realize value from Udemy Business and drive adoption within their teams. Your goal is to empower our customers to become successful champions of Udemy within their companies– seeing value fast, building momentum, and helping drive long-term engagement and renewal.
What you’ll be doing
- Own end-to-end development and management of global customer lifecycle campaigns across channels (e.g. in-product, email, etc.), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization to increase activation, engagement, adoption, retention, and growth
- Define the segmentation strategy that enables personalization at scale
- Courageously test and improve all marketing streams to optimize the customer experience
- Partner with Customer Success on programmatic and enablement tools, including contributing to scalable programs such as in-product guides, webinars, toolkits, and customer resources that help admins drive team adoption and learning success
- Partner with Data Science , Customer Success, and Renewals teams to develop and optimize programs for at-risk customers and hi-potential customers
- Work across teams (Data Science, Product Marketing, Community, Customer Success, Legal) to gain program alignment and ensure contribution to company OKRs
- Present regularly on program performance and successes as needed
What you’ll have
- 5+ years of experience in B2B growth marketing or lifecycle management, with demonstrated success driving revenue in a marketplace or subscription business, ideally in B2B and/or SaaS companies.
- In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
- Strong analytical prowess with proven ability to derive insights that inform marketing strategy and the ability to design end-to-end experiments
Nice to have:
- Ability to effectively prioritize and execute tasks in a fast-paced environment
- Critical thinking skills, with a problem-solving mindset, positive attitude, and team-orientation
- Excellent interpersonal, presentation, communication, and writing skills
- Experience using CRM automation tools (Braze or similar), in app tools (Pendo) and analytics & data visualization tools (Tableau)
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
Hiring Compensation Range
$95,000—$119,000 USD
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
- We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
- Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
- Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
- We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits, Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
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