Brand Marketing Strategist

🇺🇸 Chapel Hill, North Carolina 🕑 Full-Time 💰 $70K - $75K 💻 Marketing 🗓️ October 8th, 2026

Edtech.com's Summary

The University of North Carolina at Chapel Hill is hiring a Brand Marketing Strategist. This role develops, manages, and evaluates integrated marketing campaigns to advance the University's priorities and strengthen its brand. The strategist leads campaigns through strategy, creative development, activation, execution, and measurement while collaborating with cross-functional teams and campus partners to deliver cohesive brand experiences and activations.

Highlights

Develop and manage integrated marketing campaigns from strategy to measurement.

Create campaign strategies, creative briefs, channel plans, budgets, and timelines.

Lead brand activations through events, partnerships, and audience-facing experiences.

Coordinate cross-functional teams, external vendors, agencies, and campus partners.

Strong knowledge of marketing mix: paid, owned, and earned media across digital, social, content, and experiential channels.

Required: Bachelor's degree in related field or equivalent experience.

Preferred: 5+ years in integrated marketing, brand management, or related fields, preferably in higher education or complex organizations.

Proficiency with project management systems, digital marketing platforms, and campaign analytics tools.

Compensation range: $70,000 to $75,000 annually.

Department: University Communications and Marketing, supporting a range of units including Web Planning, Internal Communications, Development Marketing, and Strategic Communications.