Edtech.com's Summary

The Pennsylvania State University is hiring a CRM Manager for the Smeal College of Business. This role leads CRM strategy and operations, partnering with stakeholders and the Enterprise ECRM team to develop and execute a technology ecosystem involving Salesforce, Cvent, and LinkedIn Sales Navigator, supporting over 15 Smeal units and thousands of constituents. The manager oversees CRM adoption, roadmap execution, team management, budgeting, and system administration to enhance connections with students, alumni, donors, and industry partners.

Highlights

Lead CRM initiatives including strategy execution, stakeholder engagement, and program management.
Serve as primary communicator for CRM efforts, representing initiatives internally and externally.
Participate in University Enterprise CRM governance to ensure strategy and standards alignment.
Drive CRM adoption across 15+ units, focusing on onboarding and enablement of Salesforce and related tools.
Conduct business analysis to define scope and prioritize CRM projects for impact.
Manage CRM roadmap, project delivery, system integration, and establish data standards.
Ensure data integrity and develop a unified constituent data environment.
Partner on software selection, procurement, licensing, and contract management for CRM tools.
Oversee CRM budget and cost allocations, including HR, technology licensing, and consultants.
Manage CRM team, professional development, and perform system administration including security and platform upgrades.
Required qualifications include a Bachelor's degree, 8+ years relevant experience with 3+ years supervisory experience, and Salesforce experience.
Familiarity with Cvent and LinkedIn Sales Navigator preferred; strong leadership and project management skills valued.
Salary range: $97,100 to $145,700.

CRM Manager- Smeal College of Business Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants. This position is funded for 3 year(s); continuation past 3 year(s) will be based on university need, performance, and/or availability of funding.

POSITION SPECIFICS

Penn State University Information Technology is seeking a CRM Manager to support the Smeal College of Business.

This role will lead CRM strategy and operations at one of Penn State's most dynamic colleges. As Manager of CRM for the Smeal College of Business, you'll partner with stakeholders and the Enterprise ECRM team to develop the strategy, roadmap, and technology ecosystem — Salesforce, Cvent, LinkedIn Sales Navigator, and more — serving 15+ Smeal units and tens of thousands of constituents. You'll report to Penn State IT's Director of Enterprise CRM, partner with Smeal's IT Strategic Partner, and work alongside a team of CRM professionals to modernize how the college connects with students, alumni, donors, and industry partners.

This is an opportunity to lead at the intersection of strategy, technology, and institutional impact.

CORE RESPONSIBILITIES

Lead CRM initiatives for the Smeal College of Business, including strategy execution, stakeholder engagement, and ongoing program management across people, processes, and technology.
Serve as the primary communicator for CRM efforts within the College, partnering with Smeal's IT Strategic Partner to represent initiatives to internal and external stakeholders.
Participate in University Enterprise CRM governance groups to ensure alignment with institutional strategy, standards, and priorities.
Drive CRM adoption across 15+ Smeal units, including onboarding, enablement, and prioritization of Salesforce and related tools and processes.
Conduct business analysis to define scope, assess needs, and prioritize CRM initiatives for maximum institutional impact.
Manage CRM roadmap execution and project delivery, including prioritization of initiatives, system design to support cross-unit collaboration, integration with university and college systems, and establishment of consistent processes and data standards.
Ensure strong data integrity and support development of a unified constituent data environment across the College.
Partner with the Enterprise CRM program on software selection, procurement, implementation, licensing, and contract management for CRM tools and services.
Oversee the college's CRM budget and the allocation of costs within and among individual units. This includes HR, technology licensing, suppliers, consultants, and all other associated costs.
Manage CRM team members and oversee professional development for a team, as well as participants in the university's IT talent share and training programs.
Perform system administration responsibilities, including security management, platform maintenance, and upgrades to ensure the health and stability of Salesforce and supporting technologies.

QUALIFICATIONS

Qualified candidates will demonstrate strength and experience across several of the following areas:

Experience working in higher education or a similarly matrixed environment
Previous Salesforce experience (user or administration) is necessary
Cvent and LinkedIn Sales Navigator familiarity preferred
Strong leadership across multiple teams and departments, the ability to communicate with influence and a strong familiarity with project management and business analyst methodologies preferred
Solid functional and/or industry knowledge with background in planning and managing projects, an ability to be proactive, innovative, and team-oriented, and drive key deliverables
Exceptional written, verbal communication and presentation skills

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONSBachelor's Degree8+ years of relevant experience, includes 3+ years of supervisory experience; or an equivalent combination of education and experience

acceptedRequired Certifications:None

BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $97,100.00 - $145,700.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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