University of North Carolina at Chapel Hill
Digital Analytics Manager
🇺🇸 Chapel Hill, NC
🕑 Full-Time
💰 $70K - $75K
💻 Other
🗓️ July 3rd, 2025
Edtech.com's Summary
- Manage data collection, analysis, and reporting for marketing strategies.
- Develop assessment reports and interpret data to inform strategic decisions.
- Establish KPIs and success metrics for marketing campaigns.
- Support development and refinement of marketing processes to enhance efficiency.
- Proficient in Google Analytics, Google Tag Manager, Google Data Studio, G4, and social media analytics across multiple platforms.
- Experience with qualitative and quantitative research methodologies.
- Preferred skills include Power BI, advanced SQL, Excel, PowerPoint, CRM analytics, and data visualization tools.
- Required education: Relevant post-Baccalaureate degree with three years of professional experience or a Bachelor’s degree with five years of experience.
- Department: University Communications and Marketing, covering content strategy, digital production, media relations, and more.
- Annual salary range: $70,000-$75,000.
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