Wright State University
Digital Content and Marketing Writer
🇺🇸 Dayton, OH
🕑 Full-Time
💰 $55K
💻 Marketing
🗓️ September 1st, 2025
Canva
CRM
Edtech.com's Summary
Wright State University is hiring a Digital Content and Marketing Writer. The writer creates engaging digital and print content to promote the university's brand, support recruitment, and highlight achievements. They apply digital communication expertise including UX, marketing, and branding to enhance the university’s digital presence as part of the Enrollment and Partnership Marketing and Brand Management team.
Highlights
- Craft and edit content for digital platforms, websites, social media, print, and email campaigns.
- Develop persuasive messaging aligned with institutional priorities and diverse audiences.
- Optimize content for AI, SEO, and ADA accessibility compliance.
- Collaborate internally to identify stories showcasing university strengths.
- Manage multiple projects and meet deadlines with strong problem-solving and time management skills.
- Required skills include digital writing, content strategy, UX writing, SEO, content management systems, and storytelling.
- Minimum qualifications: Bachelor's degree in Writing, Communications, Marketing, Journalism, or related fields; 2-5 years professional experience, preferably including higher education.
- Preferred qualifications: Experience with analytics tools (e.g., Google Analytics), CRM software (e.g., Slate), visual content creation tools (Canva, Adobe Creative Suite), and knowledge of accessibility standards and AP style.
- Position is full-time with a minimum annual salary of $55,000 and categorized under Administrative staff.
- Works within the Office of Marketing to support Wright State University’s recruitment and brand management goals.
Digital Content and Marketing Writer Full Description
Digital Content and Marketing Writer
EEO Statement | Wright State University is an equal opportunity employer.
Faculty Rank or Job Title | Digital Content and Marketing Writer
Job Category: | Administrative (exempt/non-exempt)
Department | Office of Marketing
EEO number: | 25P357
Position FTE | 100%
Minimum Annual or Hourly Rate | 55,000
Salary Band: | UC S04
Job Summary/Basic Function: | The digital content and marketing writer crafts engaging content that elevates the university’s voice, inspires prospective students, highlights faculty excellence and student achievement, and conveys Wright’s State’s brand personality and value proposition. This writer will play a key role in strengthening brand awareness, supporting recruitment and reputational goals, and enhancing the overall digital experience. Using a deep understanding of digital communication practices and skills with respect to UX, marketing, branding, problem solving, time management, and adaptability, this role is an integral member of the Enrollment and Partnership Marketing and Brand Management team which helps support the University’s goals and priorities.
Minimum Qualifications | Bachelor’s degree in Writing, Communications, English, Marketing, Journalism, or a related field. 2–5 years of professional experience in digital writing, content strategy, or journalism—experience in higher education is a plus. Excellent writing, editing, and storytelling skills with attention to voice, tone, and grammar. Proven ability to create engaging and persuasive content across digital platforms, including websites, ensuring consistency with brand and messaging guidelines. Strong proficiency in conceptualizing and crafting targeted print collateral, such as brochures, flyers, and postcards, that effectively highlights advantages. Familiarity with digital marketing best practices including AI, SEO, UX writing, and content management systems. Ability to manage multiple projects, meet deadlines, and adapt writing style for different platforms and audiences. A collaborative mindset and strong interpersonal communication skills.
Preferred Qualifications | Demonstrated expertise in developing comprehensive, compelling cases that communicate program benefits and distinctive features for higher education audiences. Experience using analytics tools (e.g., Google Analytics) to inform content strategy. Basic visual content creation (e.g., Canva, Adobe Creative Suite) is a plus. Experience utilizing CRM tool to schedule and send emails and text messages (e.g., Slate). Understanding of accessibility standards and inclusive language in digital communication. Knowledge of AP style and editorial content calendars.
Essential Functions and percent of time: | Write and edit high-quality content for a range of digital platforms including the university website, digital and social media, and print and email campaigns. (65%) Develop clear, engaging, and persuasive messaging that aligns with institutional priorities and resonates with diverse audiences. Partner with internal departments to identify and tell impactful stories through digital content. Translate complex academic and institutional topics into accessible, audience-friendly content. Ensure all content adheres to brand voice, tone, and editorial standards.
Optimize content for AI, search engines, and accessibility (SEO and ADA compliance). (25%) Contribute to editorial calendars, content audits, and strategic content planning. Monitor content performance and recommend data-driven improvements.
Other duties as assigned (10%) Write and speak effectively, clearly communicate and collaborate with peers, leadership teams, and clients. Effectively handle creative project management with internal partners and respond to all requests and communications in a timely and thorough manner. Strong project management skills and the ability to manage multiple projects simultaneously.
Essential Functions and percent of time (cont'd): |
Non-Essential Functions and percent of time: |
Working Conditions | To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University making an employment offer contingent on various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources.
Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees.
Special Instructions to Applicants |
Posting Date | 08/29/2025
First Consideration Date: | 09/12/2025
Closing Date |
Open Until Filled | Yes
Faculty Rank or Job Title | Digital Content and Marketing Writer
Job Category: | Administrative (exempt/non-exempt)
Department | Office of Marketing
EEO number: | 25P357
Position FTE | 100%
Minimum Annual or Hourly Rate | 55,000
Salary Band: | UC S04
Job Summary/Basic Function: | The digital content and marketing writer crafts engaging content that elevates the university’s voice, inspires prospective students, highlights faculty excellence and student achievement, and conveys Wright’s State’s brand personality and value proposition. This writer will play a key role in strengthening brand awareness, supporting recruitment and reputational goals, and enhancing the overall digital experience. Using a deep understanding of digital communication practices and skills with respect to UX, marketing, branding, problem solving, time management, and adaptability, this role is an integral member of the Enrollment and Partnership Marketing and Brand Management team which helps support the University’s goals and priorities.
Minimum Qualifications | Bachelor’s degree in Writing, Communications, English, Marketing, Journalism, or a related field. 2–5 years of professional experience in digital writing, content strategy, or journalism—experience in higher education is a plus. Excellent writing, editing, and storytelling skills with attention to voice, tone, and grammar. Proven ability to create engaging and persuasive content across digital platforms, including websites, ensuring consistency with brand and messaging guidelines. Strong proficiency in conceptualizing and crafting targeted print collateral, such as brochures, flyers, and postcards, that effectively highlights advantages. Familiarity with digital marketing best practices including AI, SEO, UX writing, and content management systems. Ability to manage multiple projects, meet deadlines, and adapt writing style for different platforms and audiences. A collaborative mindset and strong interpersonal communication skills.
Preferred Qualifications | Demonstrated expertise in developing comprehensive, compelling cases that communicate program benefits and distinctive features for higher education audiences. Experience using analytics tools (e.g., Google Analytics) to inform content strategy. Basic visual content creation (e.g., Canva, Adobe Creative Suite) is a plus. Experience utilizing CRM tool to schedule and send emails and text messages (e.g., Slate). Understanding of accessibility standards and inclusive language in digital communication. Knowledge of AP style and editorial content calendars.
Essential Functions and percent of time: | Write and edit high-quality content for a range of digital platforms including the university website, digital and social media, and print and email campaigns. (65%) Develop clear, engaging, and persuasive messaging that aligns with institutional priorities and resonates with diverse audiences. Partner with internal departments to identify and tell impactful stories through digital content. Translate complex academic and institutional topics into accessible, audience-friendly content. Ensure all content adheres to brand voice, tone, and editorial standards.
Optimize content for AI, search engines, and accessibility (SEO and ADA compliance). (25%) Contribute to editorial calendars, content audits, and strategic content planning. Monitor content performance and recommend data-driven improvements.
Other duties as assigned (10%) Write and speak effectively, clearly communicate and collaborate with peers, leadership teams, and clients. Effectively handle creative project management with internal partners and respond to all requests and communications in a timely and thorough manner. Strong project management skills and the ability to manage multiple projects simultaneously.
Essential Functions and percent of time (cont'd): |
Non-Essential Functions and percent of time: |
Working Conditions | To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University making an employment offer contingent on various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources.
Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees.
Special Instructions to Applicants |
Posting Date | 08/29/2025
First Consideration Date: | 09/12/2025
Closing Date |
Open Until Filled | Yes
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * How did you hear about this position at Wright State University? Please check all that apply.
- WSU Careers website
- Academic Careers
- Academic Keys
- Chronicle
- Diversity in Higher Ed
- Diverse Issues in Higher Ed
- HBCU
- Higher Ed Jobs
- Inside Higher Ed
- Social Media
- Personal referral
- Women in Higher Ed
- Other
- Job Fair or Hiring Event
Required Documents
Required Documents
- Resume/CV
- Cover Letter
Optional Documents
- References
3640 Colonel Glenn Hwy., Dayton, OH 45435 USA
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