Villanova University
Digital Content Specialist, Adult and Professional Education Marketing
🇺🇸 Villanova, PA
🕑 Full-Time
💰 $57K - $72K
💻 Marketing
🗓️ August 13th, 2025
Edtech.com's Summary
- Develop and implement SEO-driven content strategies for online professional education programs and support graduate program marketing.
- Create engaging multimedia content for web pages, landing pages, emails, social media, videos, and digital advertising.
- Collaborate with communication, marketing, enrollment leaders, and faculty to align content with university enrollment goals and brand standards.
- Analyze content performance metrics and optimize content based on SEO analytics tools such as SEMRush and Siteimprove.
- Required proficiency in digital advertising platforms including Meta, Google, and LinkedIn.
- Bachelor’s degree and minimum of three years of digital marketing experience with a proven record in content development and achievement of goals.
- Strong writing, project management, communication, and relationship-building skills are essential.
- Experience in video creation optimized for social media is required.
- Salary range is $57,200 to $71,500, with final salary determined by qualifications and budget factors.
- Position belongs to the University Communication and Marketing department, reporting to the Director of Adult and Professional Education Marketing.
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