Digital Content Specialist, Adult and Professional Education Marketing

🇺🇸 Villanova, PA

🕑 Full-Time

💰 $57K - $72K

💻 Marketing

🗓️ August 13th, 2025

Edtech.com's Summary

Villanova University is hiring a Digital Content Specialist, Adult and Professional Education Marketing. The role involves leading digital communications and marketing strategies for online non-credit professional education programs, focusing on SEO-driven content development and multimedia asset creation across various digital platforms to support enrollment and lead generation goals.

Highlights

Develop and implement SEO-driven content strategies for online professional education programs and support graduate program marketing.
Create engaging multimedia content for web pages, landing pages, emails, social media, videos, and digital advertising.
Collaborate with communication, marketing, enrollment leaders, and faculty to align content with university enrollment goals and brand standards.
Analyze content performance metrics and optimize content based on SEO analytics tools such as SEMRush and Siteimprove.
Required proficiency in digital advertising platforms including Meta, Google, and LinkedIn.
Bachelor’s degree and minimum of three years of digital marketing experience with a proven record in content development and achievement of goals.
Strong writing, project management, communication, and relationship-building skills are essential.
Experience in video creation optimized for social media is required.
Salary range is $57,200 to $71,500, with final salary determined by qualifications and budget factors.
Position belongs to the University Communication and Marketing department, reporting to the Director of Adult and Professional Education Marketing.