Edtech.com's Summary

The University of Texas Rio Grande Valley is hiring a Digital Engagement Coordinator. This role involves planning, creating, and executing paid and organic social media campaigns, developing relevant content, and supporting the university's online and digital marketing initiatives. The coordinator manages social media channels, digital advertising campaigns, SEO/SEM projects, and reporting to meet strategic communication and marketing goals.

Highlights

Develops and executes strategic social media and digital marketing campaigns.
Manages paid advertising campaigns, including audience targeting, budgeting, and performance monitoring.
Coordinates SEO and SEM initiatives to enhance online visibility.
Operates and responds on social media channels such as Facebook, Twitter, Snapchat, and Instagram.
Collects and analyzes campaign data to generate performance reports.
Requires Bachelor’s degree in business, marketing, communications, English, psychology, or related fields, or equivalent experience.
Needs at least two years of experience in communications, digital marketing, social media, or marketing.
Strong knowledge of social media platforms, HTML, basic graphic design, video editing, and web analytics tools (Google Analytics, Facebook Ads reporting, Twitter Analytics).
Preferred certifications include Google Advanced Display Ads, Google Advanced Search Ads, and Facebook Blueprint.
Position belongs to University Marketing and Communications department; supervision includes leading assigned staff.

DIGITAL ENGAGEMENT COORDINATOR Full Description

Office Location
The University of Texas Rio Grande Valley
1201 W. University Drive
Human Resources
MASS Building 2nd Floor
Edinburg, TX 78539

Edinburg: (956)665-2451
Brownsville: (956) 882-8205

Office hours:
Monday-Friday
8:00a.m. - 5:00p.m.

Staff Recruitment: careers@utrgv.edu

School of Medicine Recruitment: SOMCareers@utrgv.edu

Graduate Assistantships: assistantships@utrgv.edu

Faculty Recruitment:
College of Engineering & Computer Science: cecs@utrgv.edu

Robert C. Vackar College of Business & Entrepreneurship: cobe@utrgv.edu

College of Sciences Office of the Dean: cos@utrgv.edu

College of Education and P-16 Integration: cep@utrgv.edu

College of Fine Arts: cofa@utrgv.edu

College of Liberal Arts: liberalarts@utrgv.edu

Website: https://careers.utrgv.edu

DIGITAL ENGAGEMENT COORDINATOR

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.

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Please see Special Instructions for more details.

Dear Applicant,

Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following:

*Date of Birth
*Gender
*Ethnicity/Race

Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission. The University of Texas Rio Grande Valley reserves the right to discontinue accepting applications prior to the stated close date of this position, after meeting the posting requirement of three (3) calendar days.

If you have any questions, please visit our Careers site at https://careers.utrgv.edu for detailed contact information.

Posting Number | SRGV8514
Working Title | DIGITAL ENGAGEMENT COORDINATOR
Number of Vacancies | 1
Location | Edinburg, Texas
Department | University Marketing and Communications
FTE | 1.0
FLSA | Exempt
Scope of Job | Responsible for planning, creating and executing paid and organic social media campaigns, discovering and creating relevant content, and helping implement and sustain the university’s online, social media, and other digital marketing initiatives.

Description of Duties
• Responsible for content development, creation and execution of strategic social media campaigns and digital marketing efforts to support assigned goals.
• Assists with all tasks related to specific digital marketing campaigns, including brainstorming, preparation, development, audience segmentation, maintenance of flowcharts, monthly budgets, delivery caps, and supporting metrics to guide optimization for future campaigns.
• Serves as department liaison and project coordinator for digital projects meeting strategic communication and marketing goals as determined by the supervisor.
• Attends relevant client meetings and workshops as needed to stay up-to-date with client-specific goals and needs.
• Operates assigned social media channels (Facebook, Twitter, Snapchat, Instagram, etc.) on an ongoing/daily basis and proactively responds to direct messages and comments keeping in line with the university’s best practices.
• Manages all assigned search/keyword and display/banner ad campaigns from inception to completion, including defining target audiences, writing copy, working with graphic designers, monitoring budgets, and following up with clients regarding results.
• Coordinates all assigned projects related to Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Identifies opportunities to engage digitally with the target audience and seeks ways to integrate social media content in traditional marketing materials and makes recommendations for improvement.
• Assists with reporting, collecting data, performance analysis and generating reports related to digital marketing campaigns.
• Performs other duties as assigned.

Supervision Received | General supervision from assigned supervisor.
Supervision Given | Direct supervision of assigned staff.
Required Education
• Bachelor’s degree in business, marketing, communications, english, psychology or another closely related field from an accredited university or
• Bachelor’s degree in an unrelated field and three (3) years of the required experience
Preferred Education | None
Licenses/Certifications | Preferred: industry specific certifications (Google Advanced Display Ads, Google Advanced Search Ads, Facebook Blueprint)
Required Experience | Two (2) years of related experience in communications, digital marketing/social media and/or marketing.
Preferred Experience | None
Equipment | Use of standard office equipment. Strong knowledge of digital media and online communications (Facebook, Twitter, Snapchat, Instagram). Basic graphic design, HTML, and video editing skills. Working knowledge of web analytics (Google Analytics, Facebook Ads reporting, Twitter Analytics, etc.) Proficient in Microsoft Office (Word, Excel, PowerPoint) and/or Google’s suite (Docs, Sheets, Slides). Some digital ad buying experience.
Working Conditions | Needs to be able to successfully perform all required duties. Office Environment; some travel and weekend work is required.

Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
Other | Exceptional planning and organizational skills. Excellent customer service skills. Ability to work independently and contribute to team projects. Ability to handle multiple projects in a busy office environment. Strong interest in emerging technologies. Experience in higher education marketing or student recruitment is a plus.
Physical Capabilities | N/A
Employment Category | Full-Time
Minimum Salary | Commensurate with Experience
Posted Salary | Commensurate with Experience
Position Available Date | 09/09/2025
Grant Funded Position | No
If Yes, Provide Grant Expiration Date |

Posting Detail Information

EEO Statement | It is the policy of The University of Texas Rio Grande Valley to promote and ensure equal employment opportunities for all individuals without regard to race, color, national origin, sex, age, religion, disability, sexual orientation, gender identity or expression, genetic information or protected veteran status. In accordance with the requirements of Title VII of the Civil Rights Act of 1964, the Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, as amended, our University is committed to comply with all government requirements and ensures non-discrimination in its education programs and activities, including employment. We encourage women, minorities and differently abled persons to apply for employment positions of interest.

Special Instructions to Applicants | Dear Applicant,

Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following:

Date of Birth
Gender
*Ethnicity/Race

Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission. The University of Texas Rio Grande Valley reserves the right to discontinue accepting applications prior to the stated close date of this position, after meeting the posting requirement of three (3) calendar days.

If you have any questions, please visit our Careers site at https://careers.utrgv.edu for detailed contact information.
Additional Information | UTRGV is a distributed location institution and working location is subject to change based on need.

All UTRGV employees are required to have a criminal background check (CBC). Incomplete applications will not be considered.

Substitutions to the above requirements must have prior approval from the VP of HR & Regulatory Affairs.
Quick Link | https://careers.utrgv.edu/postings/48522

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

* Are you a current UTRGV employee?
- Yes
- No
* Are you now, or previously, employed by The University of Texas System or any of its institutions?
- Yes - I currently am employed by the UT System or its institutions
- Yes - I have previously been employed by the UT System or its institutions
- No - I have never been employed by the UT System or its institutions
* Please select your highest level of completed education.
- 6th grade education
- 10th grade education
- High School Diploma or GED
- Associates Degree, Technical, or Trade School Degree/Certification or 60 Hours of College Hours
- Bachelors Degree from an accredited university
- Masters Degree from an accredited university
- Ph. D. or other terminal degree from an accredited university
- None of the above
* Please provide the field of study for your education:
(Open Ended Question)
* Please indicate the number of years of work experience you have directly related to the position in which you are applying for:
- Less than 1 year
- 1 year
- 2 years
- 3 years
- 4 years
- 5 years
- 6 years
- 7 years
- 8 years
- 9 years
- 10 years
- Over 10 years
* Do you meet the minimum requirements for this position?
- Yes
- No

Applicant Documents

Required Documents

Resume

Optional Documents

Cover Letter/Letter of Application
Curriculum Vitae
Unofficial Transcripts
Reference Letter 1
Reference Letter 2
Reference Letter 3
Certifications and Licenses
Training Certificates
Other Document
List of 3 References
Unofficial Transcripts 2
Unofficial Transcripts 3
Letter of Interest
Unofficial Graduate Transcripts
Additional Document

Original Job Description