Edtech.com's Summary

Ascend Learning is hiring a Sr Product Marketing Manager. The role involves activating marketing initiatives to support the sales team by developing sales resources, training, and campaigns targeted at healthcare decision makers. The manager will also align sales and marketing efforts, analyze market trends, and drive lead generation and nurturing strategies.

Highlights

Develop tailored sales resources and collaborative campaigns to drive engagement and accelerate deals.
Train sales teams on value-based messaging, personas, and competitive differentiation.
Lead account-based marketing and partnership strategies to engage key healthcare system stakeholders.
Support RFP/RFI processes and conference/event strategies to maximize lead generation.
Monitor market and competitive landscape to inform strategic marketing decisions.
Require a Bachelor's degree in Marketing, Business, or related field and 3+ years in product marketing or sales enablement in healthcare technology.
Experience with health system personas, especially Chief Nursing Officers and Nursing Professional Development roles.
Proficiency in sales and marketing tools like HubSpot and Monday.com is a plus.
Strong communication skills and ability to lead cross-functional teams in a collaborative service model.
Comprehensive benefits including paid time off, insurance, 401(k) matching, and wellness resources.

Sr Product Marketing Manager Full Description

Sr Product Marketing Manager

Job Category: Marketing

Requisition Number: SRPRO006058

Full-Time

Burlington, MA 01803, USA

Job Details

Description

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

As the Sr. Manager, Product Marketing – Sales Activation you will play a pivotal role in activating marketing initiatives for our sales team, ensuring that Sales has the tools they need to nurture leads and accelerate deals through the sales funnel. You will develop a deep understanding of our customers and prospects, key decision makers and influencer personas within health systems. You will champion our solution offerings, value-based messaging, and differentiated value propositions. Additionally, you will maintain up-to-date knowledge of the market and competitive landscape to ensure our strategies remain relevant and impactful. A key aspect of this role is ensuring sales-marketing alignment and fostering close collaboration to amplify both sales and marketing efforts.

WHERE YOU’LL WORK

This position will work remote within the United States.

HOW YOU’LL SPEND YOUR TIME

Sales Resource Creation: Develop tailored sales resources for varying buyer stages and personas, collaborating with our internal agency experts to ensure high-quality deliverables.
Sales Training: Collaborate with the Sales Enablement team to train sales colleagues on personas, pain points, competitive, how to tell our story with value-based messaging, demo best practices, and value-based messaging to enable effective executive-level conversations and enterprise-level success. Also support trainings sharing product enhancements, new products coming to market, and how to use or get the most from new marketing resources.
Sales Campaign Development: Develop campaigns and resources to help move qualified leads through the full sales funnel, including but not limited to email, events, and content that resonate with target influencer personas and drive engagement.
Lead Gen and Nurturing Strategies: Work with growth marketing team and content team to develop and support strategies for generating and nurturing top-of-funnel leads to qualify for sales.
Account-Based Marketing (ABM): Work with growth marketing team to lead development, and oversight of account-based marketing campaigns to guide efforts to engage key accounts faster and more effectively.
RFP/RFI Support: Guide the sales team in aligning marketing messaging with RFP/RFI submissions, ensuring compelling and consistent responses with input from our internal experts.
Conference & Event Strategy: Develop conference strategy and drive execution to maximize lead gen and nurturing before, during and after conferences. Collaborate with Clinical excellence team on submitting and publicizing speaking opportunities. Manage related events (happy hours, etc).
Partnership Strategy & Management: Work with sales to develop recommendation for lead-generating and nurturing partnership collaborations, leading execution of partnership deliverables including collaborating with key stakeholders at partner organizations and internal growth team on distribution.
Market and Competitive Analysis: Work with the marketing team’s competitive analyst and sales colleagues to continuously monitor and analyze market trends and the competitive landscape to inform strategic decisions, differentiated messaging, and maintain a competitive edge.
Sales-Marketing Alignment: Facilitate regular communication and collaboration between sales and marketing teams to ensure alignment and visibility on goals, strategies, messaging, resources and priorities. Work to identify and resolve any gaps or misalignments to enhance the effectiveness of both teams.

WHAT YOU'LL NEED

Bachelor's degree in Marketing, Business, or a related field required.
3+ years of proven experience in product marketing, sales enablement, or a similar role, preferably within the healthcare technology industry.
Strong understanding of health system personas, particularly Chief Nursing Officers/Executives and Nursing Professional Development roles.
Excellent written and verbal communication skills, with the ability to craft compelling messaging.
Experience with account-based marketing strategies and lead nurturing techniques.
Experience leading conferences/trade shows and webinar programs.
Ability to lead cross-functional teams and work collaboratively within a shared service model, leveraging diverse expertise.
Proficiency in using Monday.com or similar project management systems, a plus.
Experience in HubSpot for sales, CRM, and marketing, a plus.
Demonstrated ability to juggle multiple projects simultaneously with close attention to detail, thorough follow-up, and effective deadline management.
Self-starter who takes initiative, is accountable, and excels at problem-solving.
Strong analytical skills and the ability to use data to drive decision-making.

BENEFITS

Flexible and generous paid time off
Competitive medical, dental, vision and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
On-site workout facilities (Leawood, Gilbert, Burlington)
Community outreach groups
Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

#LI-KH1

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Original Job Description

Sr Product Marketing Manager

Job Category: Marketing

Requisition Number: SRPRO006058

Full-Time

Burlington, MA 01803, USA

Job Details

Description

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

WHAT YOU'LL DO

WHERE YOU’LL WORK

This position will work remote within the United States.

HOW YOU’LL SPEND YOUR TIME

Sales Resource Creation: Develop tailored sales resources for varying buyer stages and personas, collaborating with our internal agency experts to ensure high-quality deliverables.
Sales Training: Collaborate with the Sales Enablement team to train sales colleagues on personas, pain points, competitive, how to tell our story with value-based messaging, demo best practices, and value-based messaging to enable effective executive-level conversations and enterprise-level success. Also support trainings sharing product enhancements, new products coming to market, and how to use or get the most from new marketing resources.
Sales Campaign Development: Develop campaigns and resources to help move qualified leads through the full sales funnel, including but not limited to email, events, and content that resonate with target influencer personas and drive engagement.
Lead Gen and Nurturing Strategies: Work with growth marketing team and content team to develop and support strategies for generating and nurturing top-of-funnel leads to qualify for sales.
Account-Based Marketing (ABM): Work with growth marketing team to lead development, and oversight of account-based marketing campaigns to guide efforts to engage key accounts faster and more effectively.
RFP/RFI Support: Guide the sales team in aligning marketing messaging with RFP/RFI submissions, ensuring compelling and consistent responses with input from our internal experts.
Conference & Event Strategy: Develop conference strategy and drive execution to maximize lead gen and nurturing before, during and after conferences. Collaborate with Clinical excellence team on submitting and publicizing speaking opportunities. Manage related events (happy hours, etc).
Partnership Strategy & Management: Work with sales to develop recommendation for lead-generating and nurturing partnership collaborations, leading execution of partnership deliverables including collaborating with key stakeholders at partner organizations and internal growth team on distribution.
Market and Competitive Analysis: Work with the marketing team’s competitive analyst and sales colleagues to continuously monitor and analyze market trends and the competitive landscape to inform strategic decisions, differentiated messaging, and maintain a competitive edge.
Sales-Marketing Alignment: Facilitate regular communication and collaboration between sales and marketing teams to ensure alignment and visibility on goals, strategies, messaging, resources and priorities. Work to identify and resolve any gaps or misalignments to enhance the effectiveness of both teams.

WHAT YOU'LL NEED

Bachelor's degree in Marketing, Business, or a related field required.
3+ years of proven experience in product marketing, sales enablement, or a similar role, preferably within the healthcare technology industry.
Strong understanding of health system personas, particularly Chief Nursing Officers/Executives and Nursing Professional Development roles.
Excellent written and verbal communication skills, with the ability to craft compelling messaging.
Experience with account-based marketing strategies and lead nurturing techniques.
Experience leading conferences/trade shows and webinar programs.
Ability to lead cross-functional teams and work collaboratively within a shared service model, leveraging diverse expertise.
Proficiency in using Monday.com or similar project management systems, a plus.
Experience in HubSpot for sales, CRM, and marketing, a plus.
Demonstrated ability to juggle multiple projects simultaneously with close attention to detail, thorough follow-up, and effective deadline management.
Self-starter who takes initiative, is accountable, and excels at problem-solving.
Strong analytical skills and the ability to use data to drive decision-making.

BENEFITS

Flexible and generous paid time off
Competitive medical, dental, vision and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
On-site workout facilities (Leawood, Gilbert, Burlington)
Community outreach groups
Tuition reimbursement

Fostering A Sense of Belonging

About Ascend Learning

#LI-KH1

Let me find your next job.

Thanks - you're signed up.

Sr Product Marketing Manager

Edtech.com's Summary

Sr Product Marketing Manager Full Description

Sr Product Marketing Manager

VP, Marketing Technology

Customer Marketing Manager

Senior Manager, College & Audience Marketing

STEPS UKI Marketing & Communications Manager

Director Product & Brand Marketing