Specialist, Digital Marketing, M. Davies College of Business

🇺🇸 Downtown, TX

🕑 Full-Time

💰 $48K

💻 Marketing

🗓️ September 12th, 2025

Edtech.com's Summary

University of Houston-Downtown is hiring a Specialist, Digital Marketing for the M. Davies College of Business. The role requires developing and optimizing digital marketing strategies, managing SEO/SEM campaigns, performing website audits, and collaborating with leadership to promote business programs and increase student engagement and enrollment.

Highlights

Develop and optimize Meta, Google Ads, and other paid search campaigns to drive ROI and improve inbound lead quality
Perform regular website audits and implement on-page and technical SEO improvements
Track keyword rankings, site traffic, and campaign effectiveness, providing actionable performance reports
Collaborate with web development, content, and marketing teams to align efforts with branding and recruitment goals
Stay current with SEO/SEM trends, algorithm updates, and industry best practices
Identify and resolve technical SEO issues such as broken links and crawl errors
Contribute to landing page strategy and optimization for better user experience and conversion rates
Required software knowledge includes Google Ads, Meta ads platforms, and SEO tools
Qualifications: Bachelor's degree in Marketing, Digital Media, Communications, or related field, with at least two years' experience in SEO and SEM
Salary: $47,731 annually